Interesting B2B Marketers Steve Goldhaber

In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer engagement.

The discussion further explores the intricate process of rebranding and integrating brands post-merger in a multi-industrial company, emphasizing the importance of customer-centric strategies and cross-functional collaboration. Highlighting the evolution of marketing, Don stresses intellectual curiosity, the embrace of failure as a learning opportunity, and the critical role of technology, particularly HubSpot, in achieving marketing and sales synergy.

Closing with his take on marketing myopia as his biggest pet peeve, Don advocates for empathy and understanding from the customer's perspective. This episode not only showcases strategic brand transformation efforts but also offers valuable lessons on adapting to the dynamic B2B marketing landscape, making it a must-listen for marketers seeking to drive growth and innovation.

Connect with Donald Polite and Steve Goldhaber on LinkedIn. 

In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience.

Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative approach to understanding B2B customer needs, leading to impactful marketing strategies and digital content development that significantly improved market presence. The second case study unveils how strategic data analysis and customer insights guided a company in optimizing its investment between digital and sales efforts, enhancing the synergy between sales and marketing teams.

Throughout the conversation, Akash emphasizes the importance of customer-centricity, digital innovation, and the dynamic interplay between sales and marketing in driving business growth. His expertise illuminates the episode with insights on leveraging technology and data analytics to forge deeper connections with customers and tailor marketing strategies for maximum effectiveness.

This episode is a treasure trove of wisdom for anyone interested in pushing the boundaries of B2B marketing and sales integration to achieve unparalleled success.

Connect with Akash Pathak and Steve Goldhaber on LinkedIn. 

On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth.

They dive into the transformative power of thought leadership and content in shaping market categories. Anthony highlights the essence of a robust content strategy and the role of specialized teams in executing it. He cites impactful outcomes, from billion-dollar acquisitions to creating new, globally recognized job functions.

Their conversation also navigates the nuances of hosting successful conferences in the post-pandemic era. Emphasizing event positioning, speaker selection, and innovative tactics for registrations, they discuss the allure of unique experiences and the impact of strategic venue selection.

The episode gives a glimpse into Anthony's unexpected entry into marketing at Gainsight, stressing the importance of adaptability and mentorship. They end by discussing the evolving B2B marketing landscape post-pandemic, emphasizing the need for fresh strategies to stay relevant in this dynamic field.

Connect with Anthony Kennada and Steve Goldhaber on LinkedIn. 

In this episode of the Interesting B2B Marketers Podcast, Steve Goldhaber talks to Julie Knight,  former CMO at Unit4  and a seasoned B2B marketing veteran. The conversation kicks off with an in-depth look at the challenges and intricacies of rebranding a mid-sized B2B software company. Julie underlines the importance of market research, stakeholder considerations, and internal alignment, while Steve points out the need for outside-the-box thinking and employee involvement in the rebranding process.


The dialogue then transitions to ABM in the B2B sector. Julie offers a compelling case study to illustrate the necessity of a focused ABM approach that involves not just marketing but the entire go-to-market strategy. Both hosts agree on the critical role of cross-departmental collaboration among marketing, sales, and customer success teams to ensure effective B2B marketing outcomes.


The episode concludes with Julie sharing her career journey, emphasizing her transition from an engineering background to a marketing role. Both Steve and Julie stress the modern CMO's dual responsibility: serving not only as a marketer but also as a strategic business driver. Julie’s parting words highlight the value of relationships in building a successful career in B2B marketing, leaving listeners with plenty to ponder. A must-listen for anyone in the B2B marketing field.



Connect with Julie Knight and Steve Goldhaber on LinkedIn. 

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the benefits of a consistent user search experience. Drawing from shared data, they highlight the potential for increased visibility, cost savings, and improved click-through rates.
Shifting focus, the two experts discuss the essence of a data-driven approach in guiding buyer decisions. Zoe elaborates on how you can leverage varied data sources, like search data and win-loss interviews, to address buyer needs and stand out in a competitive market.


Lastly, personal narratives unfold as Zoe recounts her transition from publishing to marketing, emphasizing team alignment in today's digital realm. Steve underscores the importance of effective messaging and the challenges businesses encounter in establishing clear priorities.

Connect with Zoe Kazmierski and Steve Goldhaber on LinkedIn. 

In the latest episode of the Interesting B2B Marketers podcast,  Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. 
The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network and another on a tech company looking to enhance its thought leadership. Jeff also shares insights from his work with service businesses that are "invisible," emphasizing the importance of dynamic "go-to-market" plans. 


The conversation takes a nostalgic turn as Jeff reflects on lessons from his early days running a beach restaurant, highlighting the value of understanding customer needs and focusing on foundational aspects of business. 

The episode rounds out with a spirited discussion on the love-hate relationship both have with modern marketing, from its endless potential for creativity and impact to its pitfalls, such as over-reliance on technology. 


Steve and Jeff advocate for hands-on learning and share the timeless value of foundational principles in marketing, drawing parallels between lemonade stands and complex tech sales.

Connect with Jeff Swystun and Steve Goldhaber on LinkedIn.