38 min
Marketing Unlocked ๐ - Episode 1 - Elevate your GTM Strategy with Nina Sandy Marketing: Unlocked! ๐
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- Marketing
In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araรฑa GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompasses everybody! Jessica and Nina talk about how MEDDIC as a common language acts as a foundation for GTM collaboration, because itโs not just t...
In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araรฑa GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompasses everybody! Jessica and Nina talk about how MEDDIC as a common language acts as a foundation for GTM collaboration, because itโs not just t...
38 min