Marketing: Unlocked! �‪�‬ Jessica Walker/MEDDICC Media

In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes cross-functional GTM alignment, which is essential to drive growth. MEDDPICC works so well in this context because it matches the way marketers...

In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing. Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how best to build a relationship with sales (and how to deal with people who just blame everything on marketing). This episode contains some har...

In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as some of his favorite marketing campaigns.Never underestimate the power of a generalist marketer! Jessica and Peter discuss why they think gener...

People-first is the future!That’s what Tack’s co-founders, Mark Kilens and Nick Bennett, share with Jessica in this episode of Marketing Unlocked. They built Tack around six people-first Go-To-Market principles - conveniently spelling PEOPLE. If you want to find out exactly what those are, this is definitely the episode for you.Tack’s goal is to spread the word about people-first GTM. What people don’t realize is that sometimes it can be as simple as clearly listing prices on your website, an...

In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araña GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompasses everybody! Jessica and Nina talk about how MEDDIC as a common language acts as a foundation for GTM collaboration, because it’s not just t...