27 min
Marketing Unlocked: How Sales And Marketing Must Collab With Mandira Mehra Marketing: Unlocked! 🔓
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- Marketing
In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes cross-functional GTM alignment, which is essential to drive growth. MEDDPICC works so well in this context because it matches the way marketers...
In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes cross-functional GTM alignment, which is essential to drive growth. MEDDPICC works so well in this context because it matches the way marketers...
27 min