Marketing: Unlocked! 🔓 - Episode - Strategic Marketing with Peter Sumpton Marketing: Unlocked! 🔓

In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as some of his favorite marketing campaigns.Never underestimate the power of a generalist marketer! Jessica and Peter discuss why they think gener...