Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.
You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world!
Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)
Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.
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Nugget: Grow Your Email List Every Day of the Year
Build your email list 365 days a year. Always be list-building.
Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.
Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?
You can do that; you just need to keep it simple when you’re building your lists.
So, what can you do today that would attract at least one next right person?
Nugget: Think About Your Clients' Buyer's Journey First
Keep in mind it is a buyer's journey. So not only do we have an endpoint, but we also have a starting point.
That destination or endpoint is the product or service that you're guiding people to.It’s the offer you're going to make.
The starting point is a step or two before that, before your product or service is introduced. That's where we're going to put your freebies out into the world and attract people in.
So, map out your own client journey. What things are they thinking,saying and doing at that first stage? How can you pull them purposely into your world?
Think about that journey first. Then go out, get list building and attract the right people today!
Nugget: How to Make Content Creation Easier
Good content takes time. But it doesn’t have to be heavy!
In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.
Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and where they're going.
By being super intentional, you're naturally going to be better at leading your audience to your offers, leading them to ways to work with you and giving them just an overall better experience.
When you do that, they're going to feel good about it, and you’re going to feel good about it too.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
How to Build Your List Fast
In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-your-list-fast-2/
Nugget: Build an Audience of the Right People
You don't need a big list or a big audience when you have the correct aligned offer.
Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.
So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.
Be intentional instead. Build an audience of the right people.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
The 3 Pillars to Success
In this episode, we are sharing the three pillars to success that need to be aligned and working together in order to have success in your business, attract the right audience, and intentionally lead them to buy your offers.
Are you ready to align your social media to your list, to your launch and guide your audience to a buying decision with less effort? Then check out our Influenced Course: http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-3-pillars-to-success-2/