932 episodes

Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.

You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world!

Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)

Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.

Just sign up to be notified at onlinemarketingpodcast.com

Online Marketing Podcast Paul Pruitt

    • Business

Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.

You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world!

Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)

Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.

Just sign up to be notified at onlinemarketingpodcast.com

    Nugget: Are You Ready to Listen to Your Audience?

    Nugget: Are You Ready to Listen to Your Audience?

    When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.
    Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!

    Are you ready to listen to your audience?

    Resources:
    
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!
    Instagram: @realpaulpruitt & @realmelissapruitt
    Facebook: @realpaulpruitt & @realmelissapruitt 

    • 2 min
    Nugget: Pricing and Content Creation for Your Membership

    Nugget: Pricing and Content Creation for Your Membership

    How should you price your membership? What type of content and deliverables should you create?
    When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?

    On top of that, consider the perceived value of your offers.

    An email vs a PDF vs a Facebook live vs 1 on 1 training.

    Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.

    What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?

    Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?

    Resources:
    
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!
    Instagram: @realpaulpruitt & @realmelissapruitt
    Facebook: @realpaulpruitt & @realmelissapruitt 

    • 6 min
    Launch Interview Series: Adapting a Launch Success Mindset with Yasmin Boland

    Launch Interview Series: Adapting a Launch Success Mindset with Yasmin Boland

    In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following.
    Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches.
    We are also talking about the importance of not overlooking the humble beginnings of success. This will encourage a positive mindset and faith in yourself.

    Yasmin Boland is an award-winning astrologer and the Sunday Times best-selling Hay House author of books including Moonology, and creator of the world's best-selling oracle cards.


    Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-adapting-a-launch-success-mindset-with-yasmin-boland-2/

    Resources:

    FREE Launch Debrief Worksheet -The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!
    
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!
    Instagram: @realpaulpruitt & @realmelissapruitt
    Facebook: @realpaulpruitt & @realmelissapruitt 

    Connect with Yasmin
    Website: www.yasminboland.com
    Facebook: https://www.facebook.com/yasminbolandmoonology

    • 33 min
    Nugget: Be Intentional With Your Lead Magnet

    Nugget: Be Intentional With Your Lead Magnet

    Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.
    Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.

    You have the power to do this, you have the power to be super intentional with what you put out there, and make your list building, feel like a natural conversation with your audience.

    What conversation can you have?

    Resources:
    
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!
    Instagram: @realpaulpruitt & @realmelissapruitt
    Facebook: @realpaulpruitt & @realmelissapruitt 

    • 1 min
    The Top List-Building Mistake to Avoid

    The Top List-Building Mistake to Avoid

    The number one mistake when it comes to email lists for marketers is having one giant list for everyone.
    This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.
    But they're all individual people with specific individual needs and wants.
    So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.

    In this episode, we are talking about how you can create separate lists that will help you create a more tailor-fit and effective marketing

    Find the full show notes here:

    Resources:
    
    Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!
    Instagram: @realpaulpruitt & @realmelissapruitt
    Facebook: @realpaulpruitt & @realmelissapruitt 

    • 9 min
    Mastermind Series: Finding The Right Pricing Strategy For Your Membership

    Mastermind Series: Finding The Right Pricing Strategy For Your Membership

    Finding the right price point for your membership can be tricky.
    In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy.

    The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.

    Resources:
    
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!
    Instagram: @realpaulpruitt & @realmelissapruitt
    Facebook: @realpaulpruitt & @realmelissapruitt 

    • 13 min

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