PR: Done & Doner Bob Geller

Shahar Silbershatz, CEO of reputation management and analytics firm Calber joined the podcast in a fascinating conversation about the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed with useful and actionable info across a number of topics that should be of great interest to comms pros. We discussed:


Comparisonn of brand measurement methods.
The emergence of always on, real-time surveys and panels.
Connection between CEO and company reputation.
How to convert data into PR results.
The decline of the tech and CEO brands, and what to do about it.
How to be an effective and visible thought leader in today's hyper-polarized, perilous world.

Shahar shared interesting case studies, especially around a PR campaign regarding Elon Musk and Tesla's business performance that got covered in Reuters, CNN and others.

He also dished on survey data about the reputations of tech CEOs, answering:


Which ones are most recognized and liked/disliked?
The two tech leaders who are most often associated with their respective companies.
Which tech leaders are liked more than their companies and vice versa?

We think you will enjoy and get a lot out of this podcast, so check it out. And thanks, Shahar, for joining, and sharing your insight.

To get in touch with Shahar, you can connect with him on LinkedIn https://www.linkedin.com/in/silbershatz/

Caliber Website https://www.groupcaliber.com/

In Tech we Trust? post https://www.groupcaliber.com/in-tech-we-trust/

CNN story: What's wrong with Tesla? https://www.cnn.com/2024/04/07/business/tesla-ev-sales-slowdown-stock/index.html

Podcasts have taken off, and many are seeking to leverage the medium for brand building and thought leadership. 

Most PR teams have likely by now gotten involved with pitching podcasts and getting spokespeople on the shows. But what about launching a CEO podcast?

In this episode, PR, Done and Doner host Bob Geller spoke with Saul Marquez, the CEO and Founder of Outcomes Rocket, a globally recognized digital marketing agency and podcast of the name. Saul also hosts the show, which features interviews with the most inspiring leaders in healthcare.

We had a great chat in which Saul demysitified the process of launching a CEO/executive podcast, and shared interesting data and insights about the benefits and potential ROI. Here are some of the questions and points we discussed:



The growth in CEO podcasters and listeners
Podcasting to drive top of funnel awareness
Steps to building a successful CEO podcast
Goal setting, analytics, ROI
Saul's 4 tips for executive podcasters

During the show, Saul shared some interesting third party research findings, e.g. 55% of business owners and founders listen to podcasts daily. You can download the report here:

https://lowerstreet.co/blog/reach-ceos-and-other-key-decision-makers-with-podcasts

We hope you enjoy the episode. Feel free to contact Saul at saul@outcomesrocket.com

Thanks, Saul for participating and sharing your insights.

For this end-of-year epsisode, we invited a roundtable of comms experts to critique high profile videos of interviews that went off the rails in 2023.

We discussed what went wrong, what went right, and offered tips (and yes, maybe a little snark), through the lens of long time PR pros.  Participating were:


Bob Geller, host
Jordant Chanofsky, Fusion PR CEO & Founder
Olga Shmuklyer, Fusion PR SVP
Mark Prindel, Fusion PR Director

It was a lot of fun (not that we take great pleasure in painful interviews; spend a lot of time helping clients avoid or navigate such situations). 

There were many cringeworthy moments, and unforgettable quotes, from interviews of Elon Musk, X CEO Linda Yaccarino, several Ivy League universtiy presidents, and Oracle CEO Saffra Katz.

So check it out, we'd love to hear any feedback and hope you enjoy. And thanks, panel, for offering your insights.

This is a special episode covering the situation in Israel, recorded one month after the terrible attack.

It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment?

We invited guests who work on the ground in the Israeli tech community, a Fusion PR partner and a client:


Yotam Gutman: cyber marketing and business development consultant
Shai Alani, VP marketing, Aporia

It was an intense, wide ranging and sometimes emotional discussion that sought answers to these questions:


Impact on lives, families and the tech community
How to best respond and communicate
What should the message be to employees, customers, investors and the world?
Thoughts on the US reaction

Also, Shai Alani spoke about an effort organized by Israeli marketing executives to bring stories to the media and counter anti-Israel narratives. If you want to find out more, and help, please contact Shai on LinkedIn.

Thanks, Shai and Yotam! Stay safe and strong.

This episode features a chat with Eric Yaverbaum, CEO of ⁠Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs.



He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. Eric speaks at length about
crisis strategy with newer social platforms such as TikTok and Twitch, and impications for crisis comms in the next six months to ten years and beyond.

It was a fun and interesting conversation. Eric shared examples, citing some famous names he has worked with (celebrities, influencers and brands). He shed light on these topics and others:



The new rules of crisis management
Unintended consequences of working with influencers
Advice on working with influencers
The importance of being prepared for a crisis, having a plan
Eric gets caught up in the Kai Cenat scrum in Union Square, NYC

Thanks, Eric, for joining and sharing your insight!

Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection.

Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks before launching and growing her own agency, Co-Communications.  She is a frequent speaker at TedX and industry conferences.

We discussed the challenges and opportunities in personal branding, from the junior employee to the C-suite, covering these topics and others:


Why it’s important to get started early on in personal branding
The CEO as a brand asset
Countering personal branding misperceptions
The 3Ds of personal branding: discovery, development, and delivery
Magnetic content: why you need to be your own communications channel
How to encourage employees to advocate for the company brand
Should brands get political?
Managing the tension between personal branding and your work

Thanks for tuning in! And thank you, Stacey, for sharing your insights.