The Kim Barrett Show Podcast Kim Barrett

You ever wonder how famous people and big brands team up? Well, that's what we're digging into today - it's like the secret sauce of making cool things happen in the world of fame and brands.

 

Our guest for today, Ryan 'Chip' Chipperfield is the managing director of "Blue Chips Talent"—a talent agency that's like matchmakers for brands and famous folks.

 

Have you ever thought about how a basketball player ends up in a sneaker ad, or a YouTuber partners with a soda company? That's the kind of stuff we're talking about. Ryan's gonna spill the beans on how they make sure everybody's happy, from the famous faces to the big brands.

 

This isn't a boring talk about business, promise! It's like a peek behind the curtain, so if you're curious about the magic that makes it all happen, you're in the right place. Stick around for a backstage pass to the cool stuff that goes on in the business of making things awesome. Let's get started!

Episode Highlights:

00:00 - Coming up…

00:32 - Introduction

01:35 - Who is Ryan ‘Chip’ Chipperfield?

02:39 - Could you elaborate on your strategy for finding suitable brands for talent partnerships?

05:31 - Determining the compatibility of brands and talents for successful partnerships

07:32 - How open are brands to being introduced to different personalities?

13:55 - Is there a minimum size or influence required to start working with brands?

21:17 - Any changes in the talent management space in the upcoming year?

24:52 - What are the qualifications for someone to go from influencer to talent?

About Ryan 'Chip' Chipperfield:

Ryan 'Chip' Chipperfield possesses a lifelong immersion in the world of talent, from his early days in the Sporting School of Excellence in QLD to competing with national champions, Olympians, and stars in various sports leagues. His unique journey, including playing football in the UK as a teenager, has given him firsthand insight into the qualities that make individuals elite. Leveraging his past roles as a National Manager and Chief Operating Officer, combined with expertise in sales, marketing, and operations, Ryan brings a diverse skill set to mentor talents and guide them through the commercial aspects of their careers. Fueled by unwavering loyalty and a diligent work ethic, he is emotionally invested in the team, striving to help them reach their aspirations.

Connect withRyan 'Chip' Chipperfield:

⏩ Connect with Ryan on LinkedIn https://www.linkedin.com/in/ryan-“chip”-chipperfield-620593171

Visit their website: https://www.bluechiptalent.com.au/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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Consistency in business is fundamental to its success and longevity. This reliability extends across various dimensions, playing a pivotal role in building trust and credibility. When businesses consistently deliver quality products and services, they establish a reputation for reliability that fosters long-term relationships with customers and clients.

In today's episode, we delve into a pivotal theme that underpins success in both business and marketing—consistency. We reflect on the recently concluded 12-week training phase for many clients, and it's been a great testament to the power of consistency, as we discuss the importance of fostering habits and commitment in the ever-evolving landscape of client relationships.

So what are you waiting for? Join us for the final installment of our "Coaching in the Car" mini-series, where we challenge you to overcome perfectionism and fear. And explore the transformative philosophy that "more offers equal more sales," placing an emphasis on embracing progress over fixating on perfection as you navigate the path to success.

Episode Highlights:

00:00 - Coming up..

00:22 - Introduction

00:57 - John shares insights into the 12-week training phase for clients

02:33 - Discussing the evolving nature of client relationships and the need for adaptation

04:37 - The importance of consistently making and rolling out offers

05:40 - Embracing progress over perfection

06:48 - Update on the number of clients

About John Pownall:

John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specialising in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.

Connect with John Pownall:

⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/

⏩ Follow John on Instagram: https://www.instagram.com/johniepee/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information.

Niche targeting is essential because it allows businesses to focus their resources and efforts on a specific audience, increasing the effectiveness of their marketing strategies and ultimately leading to more meaningful connections with customers who are more likely to engage, convert, and remain loyal.

In today's episode, John and I delve into some valuable insights we've gained from the Mastermind.The clarity we've gained from the discussions we have made prompted a reevaluation of our business strategy. And realising the importance of niche targeting has been a game-changer for us.

Tune in and join us for another coaching in the car session where we talk about the importance of niche targeting and how it has helped John refine his marketing precision to truly connect with the right audience.

Episode Highlights:

00:00 - Coming up…

00:33 - Introduction

00:59 - John gives updates on how his business is doing so far

02:49 - John’s realisations and insights from the mastermind

04:23 - Why it’s important to know your niche

06:50 - Number of clients

About John Pownall:

John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specialising in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.

Connect with John Pownall:

⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/

⏩ Follow John on Instagram: https://www.instagram.com/johniepee/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information.

Hop into the car with us for another coaching in the car session! Today, we're talking about figuring out how much your skills and knowledge are really worth when you're coaching in the business world.

John Pownall, who's been with us for the previous five episodes, shares some ups and downs that he's been through from the past few weeks like trying to get new clients while juggling a busy life. It's tricky when most of your clients come through word of mouth and you're also working face-to-face with people. Sometimes, you meet folks who might not be the best fit or who take a long time to decide.

Today's episode zooms in on an important idea: not selling yourself short. It's about understanding that what you know and the experience you bring are valuable. We also touch on how telling people about the value you provide is key. It's not just about what you charge but making sure clients see the good things they'll get from working with you.

The ride isn't all about pricing; learning and understanding that sometimes having fewer clients and charging a bit more might actually be better. Join us as we find the right balance between your pricing and seeing your business's worth clearly in the world of coaching. Tune in!

Episode Highlights:

00:00 - Coming up…

00:25 - Introduction

01:04 - John’s reflection on recent experiences and challenges

04:47 - Realisation about potential undervaluing of services despite experience and knowledge

06:42 - Discussion on pricing strategy and value perception

About John Pownall:

John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.

Connect with John Pownall:

⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/

⏩ Follow John on Instagram: https://www.instagram.com/johniepee/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information.

Maintaining a regular presence in your business is crucial for client retention, as it showcases your commitment to keeping clients engaged and informed. It facilitates two-way communication, allowing you to receive feedback and adapt to meet your clients' evolving needs and expectations. In a rapidly changing business landscape, consistently sharing relevant content demonstrates your ability to stay responsive to industry trends.

In today’s coaching in the car session, John and I talk about the secrets of managing client relationships and growing our client base. We share our strategies for reaching new clients, retaining existing ones, and creating engaging stories that resonate with our audience.

So, if you're looking to enhance your client relationships and boost your business, join us as we share our insights and experiences on this week's episode. Stay tuned for more helpful tips and exciting developments in this mini series.

Episode Highlights:

00:00 - Coming up…

00:23 - Introduction

00:54 - John gives updates on how his business is doing so far

02:45 - The significance of consistently making offers to engage your audience

03:55 - Strategies for engaging the audience

05:21 - The importance of honing in on a niche

07:56 - Business growth and metrics

About John Pownall:

John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.

Connect with John Pownall:

⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/

⏩ Follow John on Instagram: https://www.instagram.com/johniepee/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information.

In this episode, let's take a deep dive into the unique set of challenges that arise as a coaching business expands and takes on more clients. It's not always smooth sailing; there are bumps in the road, and we're here to share some of our recent experiences and insights.

As John's business here has been steadily growing, he's had the privilege of interacting with a diverse range of clients. However, with growth comes a new set of hurdles, and it's essential to address them with sensitivity and a clear strategy. One such challenge is dealing with clients who initially show immense enthusiasm but quickly become overwhelmed by the demands of their fitness routines.

Today, let's explore the delicate balance between being understanding and maintaining the integrity of the program. We've learned that clients often over-stress themselves, creating excuses to avoid tackling new challenges. To help them overcome this, we've advocated for breaking down tasks into manageable steps, focusing on one thing at a time to reduce feelings of overwhelm.

Join me in this conversation for more tips as we share the journey of growth and the invaluable lessons we've learned in dealing with clients at various stages of their fitness journeys. We also discuss the intricacies of coaching, the rewards of guiding clients toward their goals, and the ever-present challenge of balancing compassion and accountability. It's a real-world look at the business of coaching and the commitment to helping clients overcome their hurdles as they strive for success.

Episode Highlights:

00:00 - Coming up…

00:34 - Introduction

01:54 - Client hurdles

03:48 - Emphasising that change requires overcoming hurdles

05:54 - Qualifying clients

06:57 - Balancing money and retaining clients

07:26 - The importance of accountability

07:52 - Business growth and metrics

About John Pownall:

John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He's a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He's also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.

Connect with John Pownall:

⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/

⏩ Follow John on Instagram: https://www.instagram.com/johniepee/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
See omnystudio.com/listener for privacy information.