286 episodes

This is the podcast for entrepreneurs by entrepreneurs to increase your leadership, teamwork, and profits. We have guests from all over the world and all kinds of industries who will tell you how they hire, manage culture, inspire and lead their people.


The Leadership Stack podcast is hosted by Sean Si - serial entrepreneur and author of the books 'CEO at 22' and '50x your Business'. He is the CEO and Founder of SEO Hacker (https://seo-hacker.com) a digital marketing agency in the Philippines that is best-known for their work in the SEO industry.


He has worked with and spoken to numerous companies throughout his career. He has also been invited to speak in international events and conferences.


Tune in to Leadership Stack Podcast every Tuesday and Thursday at 6PM PHT on YouTube and Spotify and to our "Ask Me Anything" or AMA segment every Wednesday and Friday at 6PM PHT on YouTube and Spotify as well.


We also do free business consulting every Thursday at 8PM PHT live on YouTube, so join our community and ask questions here: http://from.sean.si/

The Leadership Stack Podcast Sean Si

    • Business
    • 4.5 • 8 Ratings

This is the podcast for entrepreneurs by entrepreneurs to increase your leadership, teamwork, and profits. We have guests from all over the world and all kinds of industries who will tell you how they hire, manage culture, inspire and lead their people.


The Leadership Stack podcast is hosted by Sean Si - serial entrepreneur and author of the books 'CEO at 22' and '50x your Business'. He is the CEO and Founder of SEO Hacker (https://seo-hacker.com) a digital marketing agency in the Philippines that is best-known for their work in the SEO industry.


He has worked with and spoken to numerous companies throughout his career. He has also been invited to speak in international events and conferences.


Tune in to Leadership Stack Podcast every Tuesday and Thursday at 6PM PHT on YouTube and Spotify and to our "Ask Me Anything" or AMA segment every Wednesday and Friday at 6PM PHT on YouTube and Spotify as well.


We also do free business consulting every Thursday at 8PM PHT live on YouTube, so join our community and ask questions here: http://from.sean.si/

    Ep 284: Things to Know Before Your First Startup

    Ep 284: Things to Know Before Your First Startup

    Any advice to people who are starting a startup?  


    Toni: Sean’s the perfect person to ask.


    Sean: The most important thing is cash flow. Make sure your revenue is greater than expenses. Don't let other people tell you otherwise that passion is the most important thing, sleepless nights’ the most important thing. It's not. It's cash flow. As long as your revenue is greater than your expense, you're doing well. If expenses are greater than revenue, you're screwing it up and you're bleeding out and you have to stop that.


    So anything to make sure your cash flow is good, keep on doing that. If you have to sacrifice your own lifestyle, to make sure cash flow is positive, do it because I did it. If you need to sacrifice sleep for it, do it because I did it. You have to sacrifice a lot. That's why they say your startup is like a baby, it needs you. It needs a lot of nutrition. It cries, you know, it brats out.


    Toni: Attention.


    Sean: It needs a lot of attention. There you go. So you have to sacrifice a lot for it. The word sacrifice. That's why they say passion is also important because passion, the Latin word is pati, which means sacrifice. If you're not passionate about your startup, you're not going to sacrifice for it. But that doesn't mean if you're passionate about it, it's a good business. If cash flow is negative, no matter how passionate you may be about it, it's not a good business for you during that time.


    So, yeah, that's my advice. You really have to save. Sacrifice. You're going to go through a lot, but here's the great thing about it, you learn a lot. You learn a lot, not just about business, but about life and you learn a lot about other people. That's your tuition fee. The tuition fees are your sacrifices, the tuition fees are your effort, and if you lose money, that's also part of the tuition fee. I know people who started up and lost money in their first few startups.


    Now it's a blessing for me, I didn't have to go through that. My first startup SEO Hacker is already doing good, but I still had to pay the price by learning a lot from the wrong people I got in the company during the first years. So yeah, maybe that's the second advice I'm going to give you, make sure you hire the right people. Prolong the hiring process. Take your time in hiring them and hire ahead.


    Don't hire when you need them, because you're just going to hire whoever comes along because you need them. So hire ahead. If not, you’re going to be a hostage. And if you hired the wrong person, they're going to burn up your company, your startup. They're going to burn your baby. And since it's a baby, it's very vulnerable. So yeah, I hope that helps.


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    • 14 min
    Ep 283: What is Building a Sustainability Startup Like?

    Ep 283: What is Building a Sustainability Startup Like?

    Sean: Joseph, one of the first things that I usually ask my guests is the startup journey because that is one of the things that I find people super interested in, I am super interested in and I find that my guests are super delighted to tell us the story. So we'll start with that. How did you get the idea of Humble?


    Josef: The story of Humble is an interesting one because. It's not like there was one clear moment and then suddenly humble was here. Right. It was really kind of a series of events I would say. And it really started when I met my co-founder, which was three and a half years ago, Nina and we were both working for a different company and we met and we really realized that our values are extremely aligned.


    And we really want to create something that was meaningful with genuine impact, but we just didn't know where to start. And we felt that our impact was almost insignificant because we were just a couple of people. So that sort of stalled the practicality of coming up with an idea, even though we knew we had to create something. Even sustainability back then really wasn't necessarily at the very front of our minds.


    It was just creating impact in general. So then the years kind of went by a little bit and we got to the end of 2019. And Nina and I went on a trip to the UK to visit my family actually, went to see my family. I tried to go back once every year. See it has been more difficult recently, but I still have family back in the UK.


    My mother happens to be a very active environmentalist. She's actually a member of this group called extinction rebellion. Non-violent protest groups really encourage governments to take action on our climate emergency.


    And I think she was probably the first real catalyst to show us, okay, sustainability is really, not just a problem, but it's an opportunity. And we saw that so many wonderful organizations out there trying to address this problem, you know. Greenpeace, extinction - so many, but not many of them were actually coming at it from a kind of solutions-driven, tech startup, positive points of view for consumers.


    And it's essentially a numbers game. The more people who take small steps towards living sustainably, the greater impact we have and the greater chance that we have of actually achieving sustainability. So all of this sort of spiraled into one and, you know, we were thinking of what kind of idea can we come up with?


    How can we do something towards sustainability startup? and Nina and she first came up with the idea of clothing, and kids' clothing. And I'm sure you can probably identify with this, but kids' clothes are very short in lifespan, right? And very quickly you buy and you spend on something new, and then you realize - okay, if I have a younger brother or a younger sister to hang this down too fantastic, then you get one use.


    If you have 2, 3, 4 children and fantastic, even more use. But at some stage, that stuff is just going to go to waste. So she came up with this concept of really circular kids' clothing and making sure that you know, how can we give one child's clothes to another, once they're finished using it and create this kind of circular ecosystem.


    I heard this idea and just thought, why don't we think a bit bigger, right? It's not just children's clothing that we're not using properly and actually enjoying the rest of our lifetime, but it's everything. We looked around. All of the clutter in our place looked at the plastic in the corner, the furniture that was kind of over here, but a bit dated, the clothes, the electronics, and realized what if we actually gave this service, which makes it extremely easy for someone to be able to declutter their home or office even, and give it a meaningful outcome, free of charge and will turn up when they want us to?


    Youtube: https://www.youtube.com/leadershipstack


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    • 15 min
    Ep 282: What Should You Know Before Investing?

    Ep 282: What Should You Know Before Investing?

    What are factors I should consider before investing in anything?


    Toni: Okay, let's go back to the basics. We've said this first, determine your investment objectives. The second factor would be your timeframe. Are you going short term, medium term, long term? The third would be your risk appetite. Are you a conservative, moderate or aggressive investor?


    And then I would say the fourth would also be, another factor is the size of your fund because the strategy for someone investing 10,000 is different from someone who's going to invest a million. So you also have to take the size of your fund into consideration. And then the last one would be your knowledge in that investment. So how much do you know? Again, we're going back to the golden rule, never invest in something you don't understand. So those are factors to consider. Is there anything that you can add to that?


    Sean: I'd say, you should have something for emergencies first. Because if you invest and it hasn't made money yet, and usually investments take time. Right? So usually you’ll have losses. First couple of years, maybe the first three years, usually you will have losses. And then an emergency happened, you had to pull it out, you're going to pull out with a loss, which is, you should have not invested it and you should have just kept an emergency fund first.


    So make sure you follow the five steps to personal finance management. I would say that's very important because a lot of people make that mistake. They have no emergency fund, are not yet insured, and they went straight to investing. So I feel like that is a common problem because you get penalized when you pull out that investment to pay for an emergency.


    Toni: Right. So, establish your foundation first. Like what you mentioned, emergency fund and get yourself insured. In other words, you protect your wealth before you start accumulating it through investments. Because it’s also a waste, if you're going long term, you need to pull it up because of an emergency and you’ll be back to zero. So it’s a waste, it's just going to pull you back. It's going to pull you back further from reaching your long-term financial goals.


    Youtube: https://www.youtube.com/leadershipstack


    Join our community and ask questions here: from.sean.si/discord


    Facebook: https://www.facebook.com/leadershipstack

    • 11 min
    Ep 281: How To Protect Your Brand SERP

    Ep 281: How To Protect Your Brand SERP

    Sean: Now, the last question would be what do you do when you did your best to secure the first page of Google, top 10 results, you got your website, fantastic stuff.


    Get your social media platforms, edited it as best you could. And here comes a scandal that has your name on it. How do you get rid of that? Because we got people asking me that stuff. Well, not all the time, but there are those difficult questions that come by. What do you usually say to them?


    Jason: Well, there are multiple aspects of this, some of it - in fact, looking after your brand SERP, I've just said not only is it a great business card, it's helpful to your audience, it drives your digital marketing strategy, but it also protects you because if you've got control of the first two to three pages through content that you've worked on actively either you control your semi control.


    It's difficult for that negative content to then rank because it has to prove itself to be useful and valuable to your audience in Google's eyes. And that's very difficult to do from page five or page six. If you've done what I've just told you to do over the couple of two to three years. And you'll probably get very, very stable and that's the other thing is brand SERPs tend to be very stable once you've worked at them properly.


    You will have protection against that kind of problem. Then you have the question once it does happen, I'll tell you what not to do, and that's trying to drown it. Traditionally, ORM will say, let's create lots of articles and we will create so much content that we will do.


    Now, if you think that through it doesn't make sense and it simply doesn't work. Because what you're doing is creating brand new content that has no value in Google's eyes and expecting Google to put it right in front of your audience front and center. It won't do that. What you should do is what I call leapfrogging, is find the content underneath that is valuable to your audience that is helpful to your audience. And help Google to understand, that is better content for it to be showing your audience more representative of who you are more helpful to them than the negative content that's currently ranking. And then leapfrog over itfor it.


    Sean: Got it. I got an answer now. Thank you for that.


    Jason: In fact, as the brand search guy, I'm going against traditional. ORM techniques, online reputation management techniques, and saying the best way to do it is to control your brand SERP, then you control the message. If you control the message, that negative stuff has trouble getting anywhere near it.


    Youtube: https://www.youtube.com/leadershipstack


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    • 11 min
    Ep 280: Is It Better to Save or Invest?

    Ep 280: Is It Better to Save or Invest?

    Sean: Is it better to save or invest? I'll let you answer this one.


    Toni: Well, normally we all start by saving first because that's how you develop the habit. That's how you develop the mindset of simply doing delayed gratification. And then once you've established the habit, then you can start investing. But again, like what they say, if you just put, if you save most of your money in the bank, it loses to inflation, so might as well invest anything excess of your emergency fund. It’s like that. What's your take on that?


    Sean:  It goes hand in hand. It's not an either-or. It's not an either-or. They don’t compete. I would say, you have to save and invest. So you save first, build up your emergency fund, and then you save some more and use it to pay for your insurance, and then you save some more and that's what you invest.


    So, yeah, it's not an either-or. I can’t say one is better than the other. It's a process that you have to have both.


    Youtube: https://www.youtube.com/leadershipstack


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    • 11 min
    Ep 279: SERP 101: Why Branding Matters

    Ep 279: SERP 101: Why Branding Matters

    Sean: One of the things that I'm wondering about, so whenever I pitched to clients about SEO, it's going to be all about them and the ROI cause so a lot of business owners, that's the bottom line that going to matter, you know. How much money can you give back to me if I invest in your company, in my SEO, what's the search volume that I'm going to get every month, and how much of that am I going to be able to convert to leads or sales.


    But I could see that in your case, your branding is more of protecting your brand, making sure that your brand is ranking for what it's supposed to be. And you're represented well by your search engine results page. And I wonder, how did you have that conclusion that, oh, this is going to sell well, compared to selling SEO and selling them ROI, which is a lot of business owners like hearing that stuff?


    Jason: Yeah. I mean, if you look back at my career, which I've now walked you through, I didn't do music because I thought I was going to make boatloads of money. I did it because I enjoy music and I wanted to play music and entertain people. I didn't make cartoons because I thought I would make boatloads of money.


    I'd made cartoons because I wanted to educate children. I wanted to create something positive for the world, and I wanted to be a blue dog in a cartoon singing silly songs, which is a brilliant job if you can get it. By the way, anybody who's interested in getting it, it’s a great job. Those are two of the best jobs in the world.


    I do things because I believe they're fundamentally interesting, important, or helpful to people, whether those people know it or not. And I think brand SERPs is a great kind of follow-on, although, but it is saying, Hey, this is really important. It's actually really interesting. And you will get an awful lot out of it, even though you've never thought about it before.


    My job is to educate everybody. To say you don't have to work with me, but think about it. Think about how important that is. Think about how important that business card on Google is for you, for your business, for your bottom of the funnel, for your post funnel clients. In terms of conversions for the prospects, but also keeping those clients on board and not, not having them jump ship because you've got a bad result pitching up.


    And making sure they've got that consistent message all the time when they're coming to your website. As I mentioned earlier, their journey with you starts when they search for your brand name every time. Most people or a lot of people will come through to your site through Google and that message, they can see it potentially multiple times a day if they're using your services multiple times in the day.


    And you know, that's kind of message that sticks it's as important as your home page on your website, I would argue. And from that perspective, I am now saying, well, if I can push forward the idea that this is phenomenally important, even though I can't measure the ROI. From my perspective, personally, I'm doing something I'm really passionate about, and that is worth making less money as it were.


    So if I could make a million dollars doing SEO for people, which I probably could, I would rather make 500,000 doing brand SERPs and enjoy myself.


    Youtube: https://www.youtube.com/leadershipstack


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    • 11 min

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