The REI Marketing Weekly with Josh Culler Josh Culler

Lists are the source for you as a real estate investor to market to, but what if the lists you have are the same ones as everyone else in your market?! You have to find another way in order to get the deals that no one else can. Max Jimenez partner of the rockstar influencer Steve Trang, is running his motivated seller marketing off of niche lists. On this episode he talks about what niche lists are and why they could provide you more deals!

Owner and operator of Adwords Nerds, a one-stop-shop for online marketing for real estate investors, Dan Barrett comes on the show to drop some major insight on doing PPC the right way! Generating leads online doesn't have to be difficult or expensive, and Dan breaks that down for us so that you can go and implement these tactics today.

Inside of marketing as a whole are a lot of foundational pieces that real estate investors miss out on. It's never as simple as "put a video on your website" or "make that cold call." There are foundational marketing elements that have to be included with everything you do to generate leads. Chris Miles talks to us about the three seeds inside of every marketing strategy.

Marketing isn't always about trying everything out there and continuing to pound away at what you are already doing. A large portion of what creates a good marketing strategy is testing and analyzing the testing that you're doing. Far too many real estate investors do what everyone else is doing and aren't willing to go outside of that. But the reality is that you'll never rise above your competition if you don't test other marketing methods. My guest. Oliver Seidler talks about how to utilize testing inside of your marketing and how to know when to cut off a marketing channel and when to keep pushing it!

One of the quickest ways to break your marketing and sales efforts is to think that you always need to market for new leads! A huge piece a lot of real estate investors miss is the leads that you've already worked hard to get. Especially when you open into a new market, you have to be as efficient as possible to make sure no lead is left behind! Cory Boatright talks about what he's doing in order to stay on top in the OKC market and what he does to market in a new area he's going to invest in.

Marketing to everyone is the worst marketing strategy that one can follow, but while most people agree with this, they don't live it. You can go absolutely broke by marketing to "everyone" with direct mail, cold calling and texting. Even though they're relatively cheap marketing methods, it can creep up you quickly! So how do you avoid these pitfalls? Mike Hambright is a master marketer in the REI space and tells us how to be super effective and efficient in these marketing channels!