Ep.103: Business Networking: The Importance of Building Connections and Relationships The Leadership Stack Podcast

Would be are connection's important? How important? 


Well, I answered a little about it a little bit a while ago when I said it's not about what you know, But who you know. Yes, it is important. And actually you would know this because you have exited your first company, having these connections. I couldn't stress enough how important connections are. There are a lot of clients that I've closed that were referred to me by a connection. And you know, when a client is referred. That's the easiest client to close and to deal with because you have a promoter already, who might also it'll be another client that you have, or a long time client, or a long time a friend. This person is just promoting you to other people in their network. They're just saying you should try SEO Hacker. I've closed one recently and it's a referral from. Mr. Anton Laborte. Thank you, Anton. If you're listening to this, if you're here right now, super important, you will generate a lot of leads and revenue If you have a lot of good connections.


Master Miko Pena, how does one learn the skill to sell and where do we start? Our learning?


There are many places to learn how to sell. But first thing you need to know is how we can build trust and likability in others. There’s a very old but timeless book that I've read early on in my life and that's How to Win Friends and Influence People by Dale Carnegie. Honestly, that book is the best book. And it's not even about selling. It's how to win friends and influence people. That was the only book that I've read when I started as you hacker and started selling. So I could actually attribute my entire selling skill when I was starting out the company to that book, if you could download that book on your Kindle, you have an ebook or you can buy the hard copy. 


Do yourself a favor and do it's super-duper, easy to read. You will enjoy all the examples. And that's the book that helped me to be able to deal with people and treat people well so that I can sell a lot easier. That's definitely the starting point for me. That's what I'm going to answer that question. 


How did you start growing or gaining? Your clients? 


Well, we would have referrals because of connections and we ranked for keywords that were really good for our industry. Keywords, such as SEO Philippines, SEO company Philippines, SEO services Philippines.


In fact, if you try searching for that now using your browser, you might find our website, SEO hacker, ranking. There. A lot of our clients find us this way because we're ranking and it makes sense to them to hire a company that's actually ranking for their own keywords. You don't want to hire, for example, a pest control company, you know that they have an office full of pests.


It's not a good testimony that you're good in controlling pests when you're own building is full of pests, right. If you're a pest control company. For me, it's that simple. We're an SEO company. So we must rank for keywords in our industry. And that's SEO Philippines, SEO services Philippines, SEO company Philippines.


We went for that keyword. We're still ranking for those keywords. We still get a lot of lines from those keywords. There you have it. That's the answer. 


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