201 episodes
The Thought Leader Club | Content Creation & Personal Brand Strategy For Side Hustles and Entrepreneurs Cheryl Lau
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- Business
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5.0 • 2 Ratings
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This thought leadership podcast is for online entrepreneurs, personal brands, and side hustlers who are ready to increase their visibility, build an audience, and become a recognized name in their industry.
You will learn how to make money online and be a consistent and prolific content creator as a service-based entrepreneur, coach, podcaster, author, or speaker. Do all this while maintaining work-life balance so you can quit traditional career paths (and what others expect of you) in order to pave something truly exceptional.
In each episode, thought leadership coach Cheryl Lau shares candid lessons, thought-provoking perspectives, and actionable tips and strategies to build a body of work that lets you grow a successful online business and create a lucrative personal brand.
I want to help you grow your online business, provide value to your clients, and work through any insecurities that come up in your entrepreneur journey. It’s time to start taking inspired, consistent, and prolific action and become known for your unique thought leadership, ideas, story, and expertise.
About Your Host
I’ve quit two prestigious career paths (law school and PhD/academia) to pave my own entrepreneurial career. I literally went from being the Asian parent’s dream child to their biggest disappointment.
Yet, since starting my business and brand in 2019, I’ve forged a new path and created a business & career that not only makes me proud… but also makes my parents proud.
In just a few years, I’ve been featured on the TODAY Online, spoken on the CNA 938 radio, and have held workshops for the University of Toronto - Victoria College, the Tzu Chi Humanistic Youth Center, and the Asian Wander Women to name a few. My podcast, The Side Hustle Club (Now known as The Thought Leader Club), was also the recipient of the 2023 Golden Crane Award (from the Asian American Podcasters Association).
All of this was only possible because I put myself out there and am now known for my unique thought leadership, I’ve built a body of work that compels best-fit clients to work with me, and I’ve ultimately built a business & career that I’m so, so proud of. I’m ready to help you do the same.
Your Next Steps
Join us in the next cohort of the Thought Leader Club - A 4-month weekly 1:1 and community program. This is THE room to:
✨ Start putting in the reps to create your thought leader career and become prolific and consistent at building thought leadership.
✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do.
✨ And ultimately set yourself up for making your 1-3 year dreams a reality.
Details available at https://cheryltheory.com/program
We’ll then book a discovery call to make sure that the program is the best fit for you and we can onboard you as early as next week. Book a discovery call here: https://calendly.com/cheryltheory/60-minute-call
Sounds good? Awesome. Let’s get to work.
Instagram: @cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Website: www.cheryltheory.com
(This show is previously known as The Side Hustle Club Podcast)
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180. Becoming Known for the Value You Create through Your Content & Thought Leadership
On episode 180 of The Thought Leader Club Podcast:
- A personal anecdote on how my story impacted someone... And vice versa
- Value is not limited to just educational content and how-to tips
- If you're thinking: Is doing all this work even worth it when no one seems to care? Am I even really helping anyone? What's the point?
💻 FREE RESOURCE 💻
Your Thought Leadership Strategy Audit
- Learn the 9 parts of your thought leadership strategy
- Audit your thought leadership strategy
- Identify the specific gaps to fill and what your next action steps are
Download the free resource: https://cheryltheory.com/audit
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :) -
179. Becoming Known for Your Story, Perspectives, and Expertise (+ Thought Leadership Examples)
On episode 179 of The Thought Leader Club Podcast:
- Your story, perspectives, and expertise + skills contribute to your "source credibility"
- A thought leadership case study
- What you *think* you’re supposed to be known for vs what you truly want to be known for
💻 FREE RESOURCE 💻
Your Thought Leadership Strategy Audit
- Learn the 9 parts of your thought leadership strategy
- Audit your thought leadership strategy
- Identify the specific gaps to fill and what your next action steps are
Download the free resource: https://cheryltheory.com/audit
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :) -
178. The Mindset Behind Selling Your Signature Offer: A Launch Debrief
On episode 178 of The Thought Leader Club Podcast, we cover:
- The mindset highs and lows behind the launch of my signature program: The Thought Leader Club
- A deep dive into the mindset behind the marketing assets for the launch (Instagram, podcast, and email sales content)
- The mindset you need to build thought leadership and grow your business
💻 FREE RESOURCE 💻
Your Solopreneur Thought Leadership Strategy Audit
- Learn the 9 parts of your thought leadership strategy as a solopreneur
- Audit your thought leadership strategy
- Identify the specific gaps to fill and what your next action steps are
Download the free resource: https://cheryltheory.com/audit
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)
-
177. Leveraging Thought Leadership to Sell a New Offer: A Launch Debrief
On episode 177 of The Thought Leader Club Podcast, we cover:
- A behind-the-scenes breakdown of a launch where I sold a new, one-time offer (The Podcast Club group program)
- The results of the launch, what worked, and what resonated with my clients
- Leveraging thought leadership to launch your offer and build your business
💻 FREE RESOURCE 💻
Your Solopreneur Thought Leadership Strategy Audit
- Learn the 9 parts of your thought leadership strategy as a solopreneur
- Audit your thought leadership strategy
- Identify the specific gaps to fill and what your next action steps are
Download the free resource: https://cheryltheory.com/audit
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)
-
176. The Content Bank: The Content Strategy to Add Structure in Your Business and Build Thought Leadership
On episode 176 of The Thought Leader Club Podcast, we cover:
- What a Content Bank is
- What to include in your Content Bank
- How to use your Content Bank
💻 FREE RESOURCE 💻
Your Solopreneur Thought Leadership Strategy Audit
- Learn the 9 parts of your thought leadership strategy as a solopreneur
- Audit your thought leadership strategy
- Identify the specific gaps to fill and what your next action steps are
Download the free resource: https://cheryltheory.com/audit
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :) -
175. How to Keep Going When You Feel Behind in Business and Discouraged AF
On episode 175 of The Thought Leader Club Podcast, we cover:
- Comparisons with other entrepreneurs or with your past success
- How to keep moving forward when you feel behind and unsuccessful in your business
- A recent example of how I failed in my business and felt behind compared to other entrepreneurs and my past success
💻 FREE RESOURCE 💻
Your Solopreneur Thought Leadership Strategy Audit
- Learn the 9 parts of your thought leadership strategy as a solopreneur
- Audit your thought leadership strategy
- Identify the specific gaps to fill and what your next action steps are
Download the free resource: https://cheryltheory.com/audit
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)