105 episodes

Truelogic DX series is your weekly dose of digital marketing business food-for-thought.
A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.
Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level.

Hosted on Acast. See acast.com/privacy for more information.

Truelogic DX Podcast Truelogic DX

    • Business
    • 5.0 • 2 Ratings

Truelogic DX series is your weekly dose of digital marketing business food-for-thought.
A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.
Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level.

Hosted on Acast. See acast.com/privacy for more information.

    Ep. 105: AI in the Philippines

    Ep. 105: AI in the Philippines

    There’s been a lot of news in the AI space. There’s nVIDIA’s stock soaring by 240% in 2023 and another 60% in 2024. There’s OpenAI's GPT-4o and Google's Gemini Live. We got SORA. And while all of this is exciting, we will talk about AI adoption in the Philippines.

    • 16 min
    Ep. 104: State of E-commerce in the Philippines

    Ep. 104: State of E-commerce in the Philippines

    The e-commerce industry in the Philippines is experiencing significant growth, driven by increasing internet penetration and changing consumer behaviors. Let's explore the current e-commerce landscape in the Philippines, diving into weekly online shopping activities, key drivers of purchases, top consumer goods, and some tips on how you can leverage this for your business.

    • 19 min
    Ep. 103: Top Industries to Watch in the Philippines in 2024

    Ep. 103: Top Industries to Watch in the Philippines in 2024

    In 2023, the Philippines stole the spotlight as the fastest-growing economy in Southeast Asia with a growth rate of 5.6 percent—a strong contrast to other countries like Singapore, Thailand, and Malaysia. Let's dive into the key industries driving growth in the Philippines alongside projected expansion, current trends, and business opportunities.

    • 34 min
    Ep. 102: Digital Primer | Navigating the Digital Rush with Tanya Deakin

    Ep. 102: Digital Primer | Navigating the Digital Rush with Tanya Deakin

    Join host Ibarra Villaseran as he talks with Tanya Deakin, Vice President and Head, Corp Comms and Brand of Security Bank Corporation on Digital Primer. From reminiscing about initial encounters with digital marketing to discussing current challenges and opportunities in the Philippines, Tanya provides invaluable insights and practical advice for businesses striving to keep pace with the digital rush.

    • 17 min
    Ep. 101: Generational Digital Habits of Filipinos

    Ep. 101: Generational Digital Habits of Filipinos

    We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising.

    So, how do we make sense of generational terms within the Philippine setting? Join us as we define each generation, explore their key behaviors, discuss their preferred digital channels, and offer valuable tips for businesses aiming to connect with diverse age groups.

    • 36 min
    Ep. 100: A Look Back at the 100 Episodes

    Ep. 100: A Look Back at the 100 Episodes

    Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode!

    Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing to branding, and share our excitement about what's to come.

    • 38 min

Customer Reviews

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