Truelogic DX Podcast Truelogic DX

Going beyond the product and selling the experience is the new way to market goods. Experience is the new commodity and developing content that connects with your target market is the way to go.

On this episode of Truelogic DX, we’ll talk about the importance of emotional marketing for millennials and gen Z and why pulling at people’s heartstrings instead of telling them about your product features is what will drive sales.

Filipino audiences crave authenticity and trust. They rely heavily on peer recommendations and real-life experiences before making purchasing decisions. This is where UGC shines. But what about big brands, the established players in the market? We'll explore how enterprise brands in the Philippines can leverage UGC to not only connect with their audience but also boost SEO and drive growth.

Getting on the first page of search results is undoubtedly the ultimate goal of SEO work. However, the reality is that you won’t get there fast, if at all. Is this game all or nothing? This episode will cover the competitiveness of first-page search results and the potential of everything after.

While Google's dominance is undeniable, accounting for 90.8% of the global market as of May 2024, we'll explore a promising frontier that could change how we search—artificial intelligence. Join us as we discuss three popular AI tools that rival Google in providing information, directions, activity suggestions, and product recommendations.

Despite the rapid rise of AI-powered alternatives like ChatGPT, Gemini, and others, Google’s search algorithm remains the search marketer’s most coveted and secretive data. Recently, a massive data leak gave the world an unprecedented look into Google’s black box. Learn more about the leak and details about the closely guarded secrets of the leading search engine and what this means for your business in this podcast episode.

The Philippine tourism industry is a vibrant sector that has significantly contributed to the country's economy. With its stunning beaches, rich cultural heritage, and diverse natural landscapes, the Philippines attracts millions of tourists from around the world. On this episode, let’s explore the role of digital marketing in the Philippine tourism industry, current trends, practical applications, and the challenges and opportunities it presents for businesses