263 episodes
Beauty and the Biz Catherine Maley, MBA
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- Business
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5.0 • 1 Rating
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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
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Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
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Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA.” Obviously, a great patient coordinator is an indispensable asset to your practice. Furthermore, the right one enhances the patient experience, increases conversion rates, optimizes the surgeon’s time, drives practice growth, and builds long-term patient relationships.
Additionally, in this highly competitive field of plastic surgery, the difference between a thriving practice and one that struggles, often comes down to the effectiveness of the patient coordinator and their skill in representing you as the best choice, because they can significantly influence a patient’s decision to move forward with surgery.
In short, it’s vital you invest in hiring, training, and adequately compensating a patient coordinator so they keep your surgical schedule filled.
Also, if you need help training and managing your coordinator to take it to the next level, let’s talk. To be sure, I have been training coordinators for decades and will turn your coordinator into a revenue-producing rock star using my proprietary Converting Academy.
Indeed, your coordinator will receive the strategies, scripts, structures, and tools to convert consultations confidently. Furthermore, they also are held accountable for their results and actions and they get 1-on-1 coaching with me personally to ensure they represent your practice with excellence.
The details are at: www.convertingacademy.com
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you -
Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.” Imagine dedicating 15 years of your life to becoming a top-tier plastic surgeon, only to work for the Canadian public healthcare system to experience grueling hours, driving 1.5 hours to serve four different hospitals from 7 AM to 10 PM, including weekends.
Of course, that leads to burn out, disillusionment and an unhappy family life and stirs up the desire for change.
Specifically, this is Dr. Hani Sinno’s story. Indeed, he’s a board-certified plastic surgeon, with a residency at McGill University and further studies at Harvard. Later, he then returned to Montreal to train new surgeons at McGill University.
Notably, his breakthrough came when a colleague with a thriving medispa in Quebec called Victoria Park, offered Dr. Sinno the chance to help expand by opening a second location.
Furthermore, this wasn't just any location—it was a 50,000 square foot, 4-story mansion in downtown Montreal. Additionally, under his expertise, this new venture flourished, eventually expanding into 22 locations.
To be sure, we talked about his shift from the Canada public healthcare system to private practice and he shared his innovative approach to learning the marketing and business side of aesthetics.
In short, his dedication to learning not only drove massive growth but also earned him a partnership in the business.
In summary, listen to Dr. Sinno’s story about the crooked path he took from the Middle East to Canada, then the US and back to Canada and how he has set himself up with a practice, life and kids he loves to spend time with.
Visit Dr. Sinno's website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the B -
Differentiate From Your Competitors — with Catherine Maley, MBA
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about how to differentiate from your competitors. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Differentiate From Your Competitors — with Catherine Maley, MBA.” Obviously, as the competition continues to heat up with no end in sight, it’s more important than ever to differentiate yourself to avoid commoditization.
Certainly, YOU know you are different/better than other providers, but consumers do NOT…unless you show and tell them.
Specically, the latest Beauty and the Biz podcast episode, "Differentiate from Your Competitors," is a must-watch for actionable strategies that have you standing out over everyone else.
To be sure, in this episode, you'll discover how to:
Firstly, address common patient objections and enhance the patient experience. Secondly, implement unique services that set you apart from others. Thirdly, build strong patient relationships that drive loyalty and growth. In short, don't miss these insights that help you attract more patients and beat the competition.
P.S. If you enjoyed the audiocast from my "Differentiate or Die" video, there are 23 more mind-bending, growth-building practice management videos available for instant viewing in the Cosmetic Practice Vault.
These trainings are filled with real-world proven strategies that were implemented in hundreds of practices all over the world with good results.
ONE TIME OFFER!
Use PROMO CODE: “Different” to get 80% OFF.
This is only for you because you are reading this email and the only notice you will get. Go to the link below now to discover the inside strategies to grow your cosmetic revenues.
www.CosmeticPracticeVault.com PROMO CODE: DIFFERENT
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my websi -
Demand for Non-SX vs SX Increases — with Kay Durairaj, MD
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Demand for Non-SX vs SX Increases — with Kay Durairaj, MD.” Obviously, cosmetic patients have a growing desire for less invasive options with minimal downtime and comparable results to surgical interventions. In other words, they are opting for injectables, laser therapies, and advanced technologies that don’t require surgery.
Specifically, my latest guest on Beauty and the Biz was Dr. Kay Durairaj — a facial plastic surgeon practicing in Pasadena CA for the past 20 years, who has adapted to this growing demand.
Indeed, she is USC and UCLA -trained and Chairman of the Dept of Ear, Nose and Throut Surgery at Hunginton Memorial Hospital and serves as an advisor to multiple aesthetic industry companies such as Merz, Allergan, Evolus, Prollenium and Galderma.
Furthermore, Dr. Kay saw the opportunity to diversify her practice and significantly ramped up her non-surgical efforts by catering to a much broader audience.
Additionally, by offering a diversity of procedures that can be performed by her or several members of her staff, this has freed up her time to spend on other business ventures.
To be sure, Dr. Kay is definitely thinking bigger!
Visit Dr. Durairaj’s website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other succ -
Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS.” Obviously, the choice between practicing in a city or in the suburbs can significantly impact your success and profitability.
Furthermore, the city setting has more consumer demand; however, that also includes more supply of competitors so your overhead costs are also higher. Indeed, there is also a popular consumer belief you get better quality surgeons in the city.
Specifically, the suburbs are often used as a "surgery feeder" to compel these consumers to have surgery in the surgeon's city office. Or, some surgeons set up shop in the suburbs to make their commute easier, work closer to home and pay less overhead, even though the demand might be as robust as the city.
In other words, which is the best setting to give your practice the best chance for growth? Notably, the answer is always, "That depends...."
Specifically, in this episode of “Beauty and the Biz”, I interviewed Anna Petropoulos, MD — a Harvard-trained facial plastic surgeon and master injector with over 24 years of experience practicing in Boston.
Chiefly, she talked about her unique perspective, and how she decided on both worlds, by practicing in Boston as well as the suburbs outside the city.
Notably, topics we discussed included:
Firstly, how patient trends and marketing strategies differ by location
Secondly, why customer service is a priority and how it pays off
Thirdly, has investing in 18 devices paid off and a lot more...
Visit Dr. Petropoulos’ website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty -
Patient-Focused vs. Ego-Focused — with Jae Kim, MD
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Patient-Focused vs. Ego-Focused — with Jae Kim, MD.” Obviously, balancing patient-centered care with personal aspirations is a key challenge when building a young plastic surgery practice.
Specifically, in this episode of the “Beauty and the Biz" podcast, I interviewed Dr. Jae Kim — a facial cosmetic surgeon based in Fairfax, VA, in private practice for the past 5 years. Moreover, he shared insights into navigating this delicate balance with some awesome tips that will work well in ANY practice.
Notably, Dr. Kim discussed the evolution of his practice towards patient empowerment, emphasizing the role of authenticity. Additionally, he shared a pearl that helped him in building meaningful connections with patients.
In the same fashion, he's thinking differently and talked about the need to shed old mindsets and embrace a patient-focused approach. Also, he also created a "You Are Beautiful" brand with a unique twist on the branding.
In particular, Dr. Kim also talked about the significance of setting boundaries and embracing a specific mindset in his practice. In the same way, he discussed his take on plastic surgery marketing, and included a big tip that helped him in reaching and engaging with new cosmetic patients.
Visit Dr. Kim's website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who
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actionable advice for any ambitous clinic owner
Regardless if you're a doctor or not, if your job is to grow your practice (as an owner or a manager), Catherine gives away actionable tips you can implement right away
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