Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS Beauty and the Biz

📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS.” Obviously, the choice between practicing in a city or in the suburbs can significantly impact your success and profitability.
Furthermore, the city setting has more consumer demand; however, that also includes more supply of competitors so your overhead costs are also higher. Indeed, there is also a popular consumer belief you get better quality surgeons in the city.
Specifically, the suburbs are often used as a "surgery feeder" to compel these consumers to have surgery in the surgeon's city office. Or, some surgeons set up shop in the suburbs to make their commute easier, work closer to home and pay less overhead, even though the demand might be as robust as the city.
In other words, which is the best setting to give your practice the best chance for growth? Notably, the answer is always, "That depends...."


































































































































































































































































































Specifically, in this episode of “Beauty and the Biz”, I interviewed Anna Petropoulos, MD — a Harvard-trained facial plastic surgeon and master injector with over 24 years of experience practicing in Boston.
Chiefly, she talked about her unique perspective, and how she decided on both worlds, by practicing in Boston as well as the suburbs outside the city.
Notably, topics we discussed included:
Firstly, how patient trends and marketing strategies differ by location
Secondly, why customer service is a priority and how it pays off
Thirdly, has investing in 18 devices paid off and a lot more...
Visit Dr. Petropoulos’ website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.









Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty