21 min

E-commerce is Commerce Inside Forbes Councils

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Marcus Startzel, CEO of Whitebox and Forbes Business Council member, discusses the rise of direct-to-consumer brands, how to build brand awareness when there’s more choice than ever before, and why companies must think of e-commerce as more than just another marketing channel.

Marcus Startzel, CEO of Whitebox and Forbes Business Council member, discusses the rise of direct-to-consumer brands, how to build brand awareness when there’s more choice than ever before, and why companies must think of e-commerce as more than just another marketing channel.

21 min