Inside Forbes Councils shares transformative insights and advice from members of Forbes Councils (https://forbescouncils.com). Forbes Councils are invitation-only communities for successful executives and entrepreneurs. If you're interested in becoming a member, find out if you qualify at https://forbescouncils.com/qualify/.
Upgrading AI from Commands to Conversation
Robert LoCascio, founder and CEO of LivePerson and Forbes Technology Council member, discusses how voice search needs to move from command-based systems to conversation-based systems. LoCascio explains the difference between asking an AI to play music or look up the weather and asking AI to plan your vacation.
Effective B2B Marketing in Communications Infrastructure
Ilissa Miller, founder and CEO of iMiller Public Relations and Forbes Agency Council member, discusses B2B marketing and public relations in the communications infrastructure space. Behind our favorite apps are a myriad of businesses that are not household names, but who are responsible for the success of consumer platforms; Miller discusses marketing for these behind-the-scenes companies.
E-commerce is Commerce
Marcus Startzel, CEO of Whitebox and Forbes Business Council member, discusses the rise of direct-to-consumer brands, how to build brand awareness when there’s more choice than ever before, and why companies must think of e-commerce as more than just another marketing channel.
Get Paid for Your Data and Content
Forbes Technology Council member Erik Rind, CEO of ImagineBC, discusses one way that individuals can monetize their own data and alternative methods for content creators to generate revenue.
Pay Attention to Attention Analytics
Forbes Business Council member Lisa Bradner, general manager of analytics at Yieldmo, explains how attention analytics goes beyond impressions and click-through rates to provide even more details on the reach and effectiveness of online and mobile advertising.
What Goes into Distributing Retail Products
Forbes Business Development Council member Joel Goldstein, president of Mr. Checkout Distributors, explains how new products find a home in retail stores. Goldstein discusses how he evaluates products and connects distributors with retail stores, and what producers need to do before their product becomes a success.