8 min
Episode 1 - Myth of Monolithic Marketing Marketing Hellscape
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- Marketing
Today’s episode is particularly near and dear to me. We will be talking about the myth of the marketing monolith. Monolithic Marketing is a false assumption that all marketing, and marketers, are the same. Marketers know that this is a false perspective. But I’ve continually encountered leadership, managers, and entrepreneurs who view “marketers” and “marketing”, both in giant obnoxious air-quotes, as a singular monolithic practice. The myth is not only annoying, it is dangerous.
Support this podcast and expand your knowledge. Buy a book from the Bookshop.org affiliate site and you'll support me without enriching Bezos. https://bookshop.org/shop/MarketingHellscape
Today’s episode is particularly near and dear to me. We will be talking about the myth of the marketing monolith. Monolithic Marketing is a false assumption that all marketing, and marketers, are the same. Marketers know that this is a false perspective. But I’ve continually encountered leadership, managers, and entrepreneurs who view “marketers” and “marketing”, both in giant obnoxious air-quotes, as a singular monolithic practice. The myth is not only annoying, it is dangerous.
Support this podcast and expand your knowledge. Buy a book from the Bookshop.org affiliate site and you'll support me without enriching Bezos. https://bookshop.org/shop/MarketingHellscape
8 min