Bombshell Business Podcast with Amber Hurdle Amber Hurdle
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Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.
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How to Humanize Your Brand with Beth Trejo
The intersection of technology and human connection is a HOT topic these days, so I sat down with Beth Trejo, CEO and founder of Chatterkick to explore what that even means and how to master the union. Beth is a trailblazing speaker and a top advocate for women in tech. In this episode, she shares her journey from public relations to launching a successful digital agency, and provides insights on leveraging social media and AI tools to foster genuine connections.
Key Takeaways
Building Brand Intimacy: By being authentic, responsive, and empathetic, businesses of all sizes can build lasting relationships with their audiences. (After all, social media shouldn’t be used as a digital billboard, but as a tool for real human interaction!)
Navigating Content Creation: Beth shares tips for creating a content plan by documenting and responding to common customer questions. (It's not about perfection but about being real and relatable.)
Leveraging Small Business Advantages: How small businesses can use their direct connection with customers and lack of red tape to build stronger relationships. (Sign me up!!!)
Whether you're a small business owner or part of a larger corporation, Beth’s advice on staying relevant in the ever-evolving digital landscape is invaluable. Ready to learn more? Tune in on your favorite listening app, on the website, or watch it on YouTube!
About Beth Trejo
As the founder of Chatterkick, a global social-first digital agency, Beth has demonstrated exceptional acumen in the digital marketing field, understanding how to leverage online platforms to drive business growth, build employee engagement and strengthen brand recognition. Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff.
Connect with Beth
LinkedIn: www.linkedin.com/in/bethtrejo/
Website: https://chatterkick.com/
Instagram: www.instagram.com/chatterkick/
Facebook: www.facebook.com/Chatterkick
X fka Twitter: https://twitter.com/Chatterkick
Sponsored By
Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD.
Ready to try it for yourself?
Head on over to https://www.magicmind.com/bombshell
Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription!
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Navigating Your Formation Moments™ with Cheryl McDuffie James
On this week’s episode we have the incredible Cheryl McDuffie James joining us. Cheryl, a former corporate leader turned author and entrepreneur, recently released her empowering book, Evolving Eve: How Women Are Changing the Way We Love, Parent, Work, and Lead. We explore Cheryl's journey in depth, her transformative concept of Formation Moments™, and practical advice for Millennial and Gen Z women to take charge of their lives. Get ready for an episode filled with inspiration and actionable insights! 🌟
Key Takeaways
Formation Moments: Cheryl introduces the concept of Formation Moments™, highlighting how challenges can be transformed into growth opportunities. 🌱
Empowering Women: We discuss how women can learn to take control of their relationships by understanding their desires and not waiting to be “chosen.” 💪❤️
Inner Work: Emphasizing the importance of self-reflection, Cheryl provides practical steps for women to explore and understand their goals. 🧘♀️📝
Evolving Eve: Cheryl’s book offers actionable steps to help readers navigate various aspects of their lives, starting with relationships. 📖✨
If you're ready to redefine your life and take charge, make sure to tune in now on your favorite listening app, on the website, or watch it on YouTube!
Links & Mentioned Resources
Evolving Eve: How Women Are Changing the Way We Love, Parent, Work, and Lead
Detours: The Unpredictable Path to Your Destiny
About Cheryl McDuffie James
Two days away from accepting the International Sales Excellence Award, which represented the top half one percent of 17,000 sales professionals and leaders worldwide standing atop a mountain in the Swiss Alps overlooking Lake Geneva, Cheryl knew her twenty-year corporate career was coming to an end.
And it Did.
Just a little over a year later, she launched Business Imaging, a leadership and change management firm with a focus on maximizing the potential of leaders and executives. For the last seventeen years, Cheryl has committed herself to help leaders grow. From the ranks of Fortune 500 to privately held mid-size companies, she helps teams and leaders navigate change and lead more effectively as they aspire to be better leaders. Her clients include global companies such as Medtronic and Siemens Energy, nonprofits including the YMCA, and many mid-market privately held companies. Cheryl helps leaders and their teams navigate their Formation Moments™.
Connect with Cheryl
LinkedIn: www.linkedin.com/in/cmjames/
Website: www.cherylmcduffiejames.com
LinkTree: https://linktr.ee/cherylmcduffiejames
Sponsored By
Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD.
Ready to try it for yourself?
Head on over to https://www.magicmind.com/bombshell
Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Employee Benefits as a Part of Your Employer Brand with Courtenay Shipley
Now, more than ever, talent retention efforts are essential, and one way to make employees feel rewarded and appreciated for their work is by offering a solid benefits package that supports their total well-being. That’s why we’re diving into a nerdy yet fascinating chat with my guest, Courtenay Shipley, the mastermind behind Retirement Planology to talk about how to realistically offer retirement benefits (and peace of mind) to your team!
Key Takeaways
Get Going: Courtenay offers milestones for when and how to get started with your Employee Benefit Programs.
Relevance Rocks: Spice up your benefits with apps, employee assistance programs, or year-round education to keep your team engaged.
Walk in Their Shoes: Understand the "what's in it for me" (WIIFM) mindset of your employees to communicate benefits effectively.
Repeat for Success: Consistent messaging is key - keep reinforcing those benefits to ensure your team is in the know and on board.
Interested in learning more specifics about retirement planning and employee wellness? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube!
About Courtenay Shipley
Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education but also helps them leverage their employee benefits in a way that supports their own business goals.
Connect with Courtenay
Personal LinkedIn: www.linkedin.com/in/cshipley
Business LinkedIn: www.linkedin.com/company/retirement-planology-inc
Website: www.retirementplanology.com/
Email: cshipley@retirementplanology.com
Book a Call: www.retirementplanology.com/learnmore
Sponsored By
Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD.
Ready to try it for yourself?
Head on over to https://www.magicmind.com/bombshell
Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How Your Book Can Become Your Evergreen Marketing Tool For Your Business with Jyotsna Ramachandran
I am super excited about this week’s episode, as it covers a subject that is near and dear to my heart: all of the benefits that come with publishing a book. Join me as I dive into the world of self-publishing with expert Jyotsna Ramachandran. Discover how your book can become a powerful marketing tool for your business, elevating your brand and message, as well as your credibility. From book tours to unique marketing strategies, we explore the endless possibilities of self-publishing.
Key Takeaways
Your Book as a Marketing Tool: Learn how your book can serve as a cornerstone of your marketing strategy, attracting clients and elevating your brand.
Engaging Your Audience: From offering free resources like videos and audio versions of your book, to personalized touches like sending physical copies to prospective clients, Jyotsna shares creative ways to engage your audience.
Authentic Storytelling: Embrace the power of sharing your unique story to connect with readers on a deeper level and build a lasting personal brand.
Professional Support: Understand the value of working with a team for cover design, editing, and formatting to ensure your self-published book exudes professionalism.
Remember that your book is not just a sales pitch but a legacy that can impact countless lives. Share your story authentically, engage your audience creatively, and let your book be a beacon of inspiration. Take your first step towards writing your book now by tuning in on your favorite listening app, on the website, or watch it on YouTube!
Links & Mentioned Resources
Author Archetype Quiz
About Jyotsna Ramachandran
Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing. While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights.
Connect with Jyotsna
LinkedIn: www.linkedin.com/in/authorjyotsna/
Website: www.happyselfpublishing.com/
Instagram: www.instagram.com/jyotsna.ramachandran/
Book a Call: www.happyselfpublishing.com/call
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Perform like a Champion with Valerie Tyson
In this electrifying episode of the Bombshell Business Podcast, Valerie Tyson, the Head of Strategy and Sports at Unrivaled Group, takes us on a journey of empowerment. She shares her passion for uplifting women in business and sports through her business and underscores the pivotal role of creating a personal board of directors for unwavering support, guidance, and mentorship. (Yes, we totally vibed!)
Key Takeaways
Data-Driven Empowerment: Unrivaled Women harnesses the power of AI and data analytics to empower women by demystifying their data and enabling strategic decision-making.
Thriving Ecosystem: The platform curates thriving ecosystems where women can take charge of their data, fostering opportunities to secure optimal sponsor partnerships and business ventures.
Community-Centric Approach: Valerie strongly advocates for a supportive community where women uplift each other in business, cultivating a culture of collaboration and empowerment.
Want to learn more about building your personal board of directors? Tune in on your favorite listening app, on the website, or watch it on YouTube!
About Valerie Tyson
Valerie has over twenty years of B2B and B2C experience working with best-in-class global brands and sports properties + talent. She is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights, and business. She has worked with several Fortune 1000 companies, sports leagues, teams, professional athletes and entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Prior to starting her own agency, Tyson served as Vice President of Digital at IMG, Vice President of Marketing & Digital performance at BRANDTHINK and Director of Client Services at Tocquigny. Currently, Valerie serves as the Head of Strategy and Sports at Unrivaled Group.
Connect with Valerie
LinkedIn Personal: www.linkedin.com/in/valerietyson/
LinkedIn Business: www.linkedin.com/company/unrivaledgroup
Website: https://unrivaledgroup.com/
Unrivaled Women: www.unrivaledwomen.com
Instagram: www.instagram.com/unrivaledgroup/
Contact Us link: https://unrivaledgroup.com/contact/
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Cultivating Self-Love with Mary Young: Trailblazing Fashion, Ethical Entrepreneurship and Resilience
Mary Young, a trailblazer in the fashion industry and an advocate for ethical and sustainable business practices is my special guest today on the Bombshell Business Podcast. Join us as we explore Mary's entrepreneurial journey while discussing the resiliency she developed, the values she upholds, and the wisdom she shares with fellow Bombshells.
Key Takeaways
Starting Young, Striving Strong: Mary started her business at just 23, facing initial skepticism due to her age and gender; however, she used this as fuel to succeed and connect deeply with her customer base.
Ethical and Sustainable: Mary Young Lingerie stands out for its commitment to ethical and sustainable practices. From empowering garment workers with living wages to promoting mindful consumption, Mary's brand ethos reflects her values.
Defining Success on Your Terms: Success isn't just about financial gains but about making a positive impact while staying true to your values. Mary encourages fellow entrepreneurs to define success on their terms and not be swayed by external pressures.
Embracing Failure as Fuel: Mary's journey teaches us the power of resilience. She emphasizes that failures are inevitable but serve as stepping stones to growth. Embracing failure and learning from it is key to moving forward.
Remember, success is not just about climbing the ladder but creating a life and business that aligns with your values and fulfills you. Want to hear more of Young Mary’s wisdom? (You see what I did there 😉) Tune in on your favorite listening app, on the website, or watch it on YouTube!
Links & Mentioned Resources
Get 15% off at Mary Young with code "bombshell"
Mary’s TedTalk
Mary’s Podcast, The Self Love Club
About Mary Young
Mary is the founder of her namesake brand, MARY YOUNG, an ethical and sustainable Canadian made lingerie brand with an emphasis on igniting and inspiring moments of self-love. Mary is passionate about encouraging women to embrace their natural selves and challenging the societal expectations put on women.
Connect with Mary
LinkedIn: www.linkedin.com/in/maryryoung/
Website: https://maryyoung.com/
Email: hello@maryyoung.com
Business
Facebook: www.facebook.com/itsmaryyoung/
Instagram: www.instagram.com/itsmaryyoung/
X fka Twitter: https://twitter.com/itsmaryyoung
TikTok: www.tiktok.com/@itsmaryyoung
YouTube: www.youtube.com/@itsmaryyoung
Pinterest: www.pinterest.ca/itsmaryyoung/
Personal
Instagram: www.instagram.com/maryoforiattah/
X fka Twitter: https://twitter.com/maryoforiattah
TikTok: https://tiktok.com/@maryoforiattah
YouTube: www.youtube.com/@maryoforiattah
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