Your Basket Is Empty Tim Richardson
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- Technologie
Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.
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Ep 116: Is the future of commerce Headless or low code? With Martin Jensen, Co-founder at Centra
We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agency landscape, the pros and cons of Headless and whether Centra will or won’t IPO in five years.
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Ep 115: Life after a big replatform with Hannah Bennett, Head Of Digital at Paul Smith
We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second.
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Ep 114: The intersection of content and commerce, with Magnus Hillestad, Co-founder and CEO, Sanity
We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (one of my big inspirations) and where content and commerce will be in 5 years.
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Ep 113: Is Magento dying? With Ed Bull, Co-founder at Limesharp
We discuss why they were early adopters of Magento, the impact of their Paul Smith case study on them and the wider market, how agencies make platform decisions, balancing platform relationships and the big question - will Magento be around in 10 years?
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Ep 112: Will Ai be the future of all personalisation? With Rachel Tonner, VP of Marketing at Klevu
We discuss how they think about Ai internally, whether Ai will power all personalisation, whether brands are actually adopting Ai, what verticals are best suited for Ai, general musing on MACH and Headless and whether we’ll be talking about Ai and MACH in 5 years.
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Ep 111: Will Headless agencies be relevant in 10 years? With Alessandro Desantis, Chief Strategy Officer, Nebulab
We discuss the history of eComm tech from custom to open source to SaaS, the impact automation and commoditisation is having on platforms and service providers, the convergence of commerce and media and how that impacts the market, whether agencies will become more boutique, ShopifyGPT prompt predictions and why Ai WON’T end the agency model
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