13 episodes

The Association of Hispanic Advertising Agencies (AHAA) is the first trade organization of its kind to be established specifically for agencies working within the United States Hispanic advertising industry. These podcasts are recordings of speakers that presented at an AHAA Conference. Please visit our website www.ahaa.org for more information.

AHAA: The Voice of Hispanic Marketing Association of Hispanic Advertising Agencies AHAA

    • Business
    • 5.0 • 4 Ratings

The Association of Hispanic Advertising Agencies (AHAA) is the first trade organization of its kind to be established specifically for agencies working within the United States Hispanic advertising industry. These podcasts are recordings of speakers that presented at an AHAA Conference. Please visit our website www.ahaa.org for more information.

    Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE

    Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE

    How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market.  Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences.  Are you leading the “consumidor”? Or is the market  “siguiendote a ti”? Panelists:Gabriela Martinez, VP of Marketing (Latin America) & GM (USA)Sie7e,  Warner Music, Grammy winning artistRobert Isaac, Director of Music Programming, Mun2Javier Romero, #1 Hispanic DJ in Miami at Amor 107.5 

    Podcast #35--Top 10 "Truths" from a Retail Client's Perspective

    Podcast #35--Top 10 "Truths" from a Retail Client's Perspective

    TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING David and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustrate what works and what doesn't. Both speakers have been on the agency side in the past so they bring a unique perspective to being a retail client. Note: This podcast contains the audio for videos included in the presentation. SPEAKERS: David Cardona, Multi-Cultural Team Leader, The Clorox Company Lupe De Los Santos, Group Manager of Hispanic Marketing Communications, The Clorox Company 

    Podcast #34--Hispanic Public Relations Panel From AHAA 2012

    Podcast #34--Hispanic Public Relations Panel From AHAA 2012

    HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques. Panelists:Solomon Romano, Head of Hispanic Marketing, Delta DentalRosanna Fiske, APR, PRSA Immediate Past Chair GSC Program Director and Associate Professor, Florida International UniversityNatalie Boden, President and Founder of BodenPRManny Ruiz, Publisher of Hispanic PR Blog and Hispanicize Founder

    Podcast #33--Roberto OrcI: Welcome and AHAA Changes

    Podcast #33--Roberto OrcI: Welcome and AHAA Changes

    Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring at AHAA, including:New Advisory BoardNew Board Members2012 Online UniversityExciting ResearchSpeaker: Roberto Orci, Chair of AHAA and CEO of Acento

    Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters

    Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters

    Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards consumers. Presenter: Andrew Essex, CEO, Droga5

    Podcast #31--Carlos de León de la Riva: Living with Hispanic Families: A Perspective based on Identities

    Podcast #31--Carlos de León de la Riva: Living with Hispanic Families: A Perspective based on Identities

    Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Perspective based on Identities” The study identifies current trends, facts and figures and will dimensionalize the views of 1st, 2nd and 3rd Generations of Hispanics living in the USA.

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Torro94 ,

Agrias

Gerber94

aquevedo ,

Great content

Hispanic Advertising in the US has come a long way. AHAA is at the forefront of the change. It's great that they are now sharing the content from their conferences.

GallegoMiami ,

Great Insights!!

Wow, now we have access to the great content from the conferences right from my iPod thanks AHAA.

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