40 min

How the LA28 Olympics are embracing innovation with Zaileen Janmohamed, U.S. Olympic & Paralympic Properties Sports Tech Feed

    • Sports

Zaileen Janmohamed is SVP, Partnership Development & Innovation, Commercial at the U.S. Olympic & Paralympic Properties. She's a passionate leader with a wealth of holistic experience on the brand, agency and property sides of the sports marketing business. As the USOPP’s head of partnership development & innovation, Zaileen works at the intersection of sales and partner management and activation, using market data to help evolve and innovate business strategy and opportunities for existing and future Team USA and LA28 partners. She also works closely with the U.S. Olympic and Paralympic Committee to bring future-forward solutions to Team USA Athletes and the Movement as a whole. Most recently, Zaileen launched the Athlete Marketing Platform (AMP), a digital marketplace that houses Athlete group marketing rights and as well, directly connects Athletes to Brands for individual endorsement opportunities.

Prior to USOPP, Zaileen guided brands like Intel, Google and Visa in sponsorship and experiential marketing opportunities as senior vice president of client consulting and services at GMR Marketing. She also served as head of Olympics management at Visa., where she was responsible for delivering Visa’s premier sports sponsorship on a global scale. Zaileen began her career as an account executive at Major League Soccer (MLS).

Zaileen is an advocate for diversity and inclusion to drive culture and business. In 2016, she was honored as a member of Sports Business Journal’s Forty Under 40 Class and Leaders’ Leaders Under 40 Class of 2017. Her approach to sponsorship strategy has been featured in two books: What Sponsors Want and Beyond Harvard. Zaileen is also the Founder of the Women in Sport Business Program at the University of Massachusetts.

Zaileen Janmohamed is SVP, Partnership Development & Innovation, Commercial at the U.S. Olympic & Paralympic Properties. She's a passionate leader with a wealth of holistic experience on the brand, agency and property sides of the sports marketing business. As the USOPP’s head of partnership development & innovation, Zaileen works at the intersection of sales and partner management and activation, using market data to help evolve and innovate business strategy and opportunities for existing and future Team USA and LA28 partners. She also works closely with the U.S. Olympic and Paralympic Committee to bring future-forward solutions to Team USA Athletes and the Movement as a whole. Most recently, Zaileen launched the Athlete Marketing Platform (AMP), a digital marketplace that houses Athlete group marketing rights and as well, directly connects Athletes to Brands for individual endorsement opportunities.

Prior to USOPP, Zaileen guided brands like Intel, Google and Visa in sponsorship and experiential marketing opportunities as senior vice president of client consulting and services at GMR Marketing. She also served as head of Olympics management at Visa., where she was responsible for delivering Visa’s premier sports sponsorship on a global scale. Zaileen began her career as an account executive at Major League Soccer (MLS).

Zaileen is an advocate for diversity and inclusion to drive culture and business. In 2016, she was honored as a member of Sports Business Journal’s Forty Under 40 Class and Leaders’ Leaders Under 40 Class of 2017. Her approach to sponsorship strategy has been featured in two books: What Sponsors Want and Beyond Harvard. Zaileen is also the Founder of the Women in Sport Business Program at the University of Massachusetts.

40 min

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