23 min
Decoded: “Developer to Consumer”: Metaverse, Web3 and the New DTC Future Commerce Podcast: eCommerce, DTC and Retail Strategy
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- Entrepreneurship
The most overlooked buying center in digital commerce today is the developer. Before the SaaS era, developers were a key focus of marketing and sales initiatives for enterprise software, but today, it’s the marketer who often makes decisions for eCommerce.
Decoded, our newest limited series brought to you by Spryker, aims to bridge the gap between developer and marketer as our hosts, Phillip Jackson, and Boris Lokschin of Spryker talk through current events, trends, and the platform wars.
The most overlooked buying center in digital commerce today is the developer. Before the SaaS era, developers were a key focus of marketing and sales initiatives for enterprise software, but today, it’s the marketer who often makes decisions for eCommerce.
Decoded, our newest limited series brought to you by Spryker, aims to bridge the gap between developer and marketer as our hosts, Phillip Jackson, and Boris Lokschin of Spryker talk through current events, trends, and the platform wars.
23 min