371 episodes

Future Commerce is the leading podcast for eCommerce and digital operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC.

Each week our hosts Phillip Jackson and Brian Lange explore what it means to sell or buy products online, and how commerce and media impact the culture and the world around us.

Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm

Future Commerce Podcast: eCommerce, DTC and Retail Strategy Future Commerce

    • Business
    • 4.9 • 82 Ratings

Future Commerce is the leading podcast for eCommerce and digital operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC.

Each week our hosts Phillip Jackson and Brian Lange explore what it means to sell or buy products online, and how commerce and media impact the culture and the world around us.

Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm

    [STEP BY STEP] What is the Importance of Storytelling?

    [STEP BY STEP] What is the Importance of Storytelling?

    We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.

    We talk with Miguel Facusse, the founder of Jack Archer. Miguel touches on how to build a business with your exit plan in mind and the importance of storytelling in finding product market fit. He explains that he created his business with the intention of connecting with a specific audience and making an emotional resonance with them. Miguel also gives sage advice on letting your business be something you build and sell, rather than something you have a hard time letting go of. Miguel’s journey is a masterclass in serial entrepreneurship and using your skills to take brands to the next level.

    • 48 min
    [STEP BY STEP] What is the Role of Solid Fundamentals in Scaling My Business?

    [STEP BY STEP] What is the Role of Solid Fundamentals in Scaling My Business?

    We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.

    In this episode of Step by Step, Phillip and Brian talk to Manny Estrada, the founder of Wearva, about the role of solid fundamentals in scaling a business. Manny emphasizes the importance of having a strong team and giving them the opportunity to grow, as well as understanding the customer needs and building a strong tech stack that can scale. He also encourages aspiring entrepreneurs to take the steps necessary to build their own businesses, highlighting that it IS possible.

    • 38 min
    [STEP BY STEP] How Do I Keep My Business Lean?

    [STEP BY STEP] How Do I Keep My Business Lean?

    We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.

    We talk with Jonathan Paquin, the founder of Nine Months Sober, about his experience in selling his business, and how he was able to keep it lean throughout the process. He explains that having greater control over the customer experience and doing it in a thoughtful way was key to his success. In addition, he talks about minimizing staff and overhead, as well as investing in technology in order to deliver a great product to customers. Jonathan's story is a great example of how to architect a business for a dream exit.

    • 39 min
    [STEP BY STEP] How Do I Vet for My Next Owner?

    [STEP BY STEP] How Do I Vet for My Next Owner?

    We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.

    We talk with Brendan Brosnan and Chris Heckman, co-founders of Yogaste about their experience co-founding Yogaste and how their shared passion and ability to communicate well led them to a successful exit. Brendan and Chris weren't initially interested in selling their business, but they realized it was the best option to take their business to the next level. They share their experience with vetting owners to sell to.

    • 43 min
    [STEP BY STEP] How Do I Architect my Business for a Dream Exit?

    [STEP BY STEP] How Do I Architect my Business for a Dream Exit?

    We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business. In this episode, we welcome Jeremy Wood, Co-Founder of OpenStore to discuss OpenStore’s approach to negotiating and buying businesses and what entrepreneurs need to know when thinking through an exit. Listen now!

    • 40 min
    The Human Use of Human Beings

    The Human Use of Human Beings

    Is the current shift to more machines reminiscent of the eCommerce movement, where ease of use and fewer middlemen were promised but where actually more middlemen are created? What is ChatGPT leading to already, how will that continue to influence the future, and what did Norbert Wiener say back in 1964 that was chillingly accurate? There is a lot to discuss, so listen now!

    • 44 min

Customer Reviews

4.9 out of 5
82 Ratings

82 Ratings

oliviabaker13 ,

A new fav 🔥

Future Commerce is a new favorite in my feed! I’m truly impressed by the engaging discussions and insights into industry trends. Absolutely loved the recent episode with Neil Shankar and hearing about how brands are gaming our algorithmic overloads. Highly recommend giving this pod a listen!

Nicolette7 ,

Not your average eCom show

“Work content” that you actually WANT to listen to. Even look forward to!

Phillip & Brian bring fun & wit to eCom and retail news and practices. Curious where the industry is headed and what’s new? This is your show.

There is no other podcast I listen to as consistently.

Bdc0376 ,

Must-listen podcast

This is one of the most insightful, informative, and entertaining podcasts out there. It’s a must-listen for anyone involved in e-commerce.

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