441 episodes

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.

eCommerce Fuel Andrew Youderian | e-Commerce Entrepreneur

    • Business
    • 4.8 • 295 Ratings

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.

    eCommerce Headwinds: Macro Sentiments, Cooling M&A & Operational Challenges

    eCommerce Headwinds: Macro Sentiments, Cooling M&A & Operational Challenges

    What does the future of eCommerce look like? Fan Bi is the Co-Founder and Co-Owner of TheHedgeHogCompany.com, an eCommerce holding company that acquires and grows brands, and he has a really unique perspective on some of the trends happening in the eCommerce marketplace today—which is what we’re geeking out on in this episode.
    Listen in to find out whether the M&A party is coming to an end, what Fan is seeing in his portfolio when it comes to eCommerce, and why it might be another rough year for eCommerce store owners. We also talk about why now is the best time for getting lean and focusing on your branding and story-telling, and Fan shares the mindset shift that allowed him to sleep at night during the rough ride that COVID brought many in eCommerce.
    You can find show notes and more information by clicking here: https://bit.ly/39F7mXD
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 47 min
    The Research Strategy That Took Mythologie Candles to $6M in 24 Months

    The Research Strategy That Took Mythologie Candles to $6M in 24 Months

    Launching in the turbulent time that was February 2020, Leah McHenry, Founder & CEO of Mythologie Candles, has successfully grown her business to over $6 million in sales in just 24 months. Today Leah joins the show to describe her “secret sauce” to successful marketing—including her advice for anyone just starting their business from the ground up—and how she uses influencers to not only cut down on marketing costs, but also create more content for the brand.
    Listen in as she shares how the positioning and branding of her products have been so critical to the growth of her business, as well as why she believes it is essential to have your audience dialed in before you create your product. You’ll learn the role her Facebook community has played in her business, how much paid traffic her company uses, and her tips for market research.
    You can find show notes and more information by clicking here: https://bit.ly/3QoKNqP 
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 49 min
    The Perfectly Executed Business Sale

    The Perfectly Executed Business Sale

    One of the core values of the eCommerceFuel community is reciprocity: members giving as much as they are taking. With that, we ask that all new members share a case study with the community, and new member Sarah Douglass, Founder of WiseOwlOutfitters.com, recently shared one of the best case studies on buying and selling a business. It was super detailed, really thoughtful, and offered a ton of insight—so of course, I had to have her on the show to share it.
    Listen in as Sarah shares the backstory to Wise Owl Outfitters, including the very honest reason why she decided to sell it, even though she loved the brand and the business that she had built. We also dive into what the selling process was like, the lessons Sarah learned along the way (including the big mistake she made with her CPA), and the importance of doing thorough due diligence on your buyer.
    You can find show notes and more information by clicking here: https://bit.ly/3GDNeRG
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 55 min
    Investing in Private Deals: Angels, Funds, Syndicates and More

    Investing in Private Deals: Angels, Funds, Syndicates and More

    How does your investment portfolio look these days? I’ve been doing some investing over the past couple of years, running a very small investment syndicate that has taught me a ton, and I’m excited to have someone on the show who has been doing similar things. Andrew Gluck is the Founder of Irrvrnt.com, an investment fund that invests in DTC operations companies and emerging eCommerce tech (among other things), and we’re going to be geeking out on all things investing—and so much more.
    Tune in as we share the lessons we’ve learned, as well as the mistakes we’ve made in our respective investment journeys. You'll hear us deep dive into angel investing, including what to consider before becoming an angel yourself. We also talk about rolling funds, the current investment landscape, and whether having a solid network to tap into is an important pillar of successful investing.
    You can find show notes and more information by clicking here: https://bit.ly/3yXLv86
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 58 min
    Behind-the-Scenes with GeekOut on Throwing eCommerce Events

    Behind-the-Scenes with GeekOut on Throwing eCommerce Events

    If you are running events in the eCommerce space, you know what a lonely world it can be. Today, I’m excited to be joined by Nick Shackelford, Co-Founder of GeekOut Events, which puts on high-intentional no-fluff events all over the world. In this episode, we’re talking event planning, but we’re also talking about so much more related to eCommerce, including marketing, branding, and even copywriting.
    Listen in as we dive into the reasons behind why Nick (or anyone, really) puts on events (hint: it’s definitely not for the money), how he leverages a built-in FOMO effect with his pricing strategy, and his hack for getting critical information to his customers without relying on email or SMS. We also talk about the current digital marketing landscape, why Nick is not going all-in with TikTok (yet), and the core philosophies that he sticks to when it comes to creating a killer brand presence.
    You can find show notes and more information by clicking here: https://bit.ly/3sYnWbj 
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 57 min
    Unlocking More Profit from Your Shopify Store

    Unlocking More Profit from Your Shopify Store

    Kurt Elster is the man behind Ethercycle.com, a Shopify agency that specializes exclusively—and very successfully—in helping Shopify store owners generate massive revenue growth. Not only does he put out some really amazing websites on Shopify, but he also hosts The Unofficial Shopify Podcast and has a bunch of really cool apps that we talk about in this episode.
    Listen in as we dive into all things Shopify, including what store owners need to stop asking for on their sites, the one thing that Kurt has done that has really moved the needle for his clients, and the must-haves on any Shopify site that increase conversion and engagement. Kurt also shares the top three apps that get put on every site he builds to reduce friction for consumers, and in turn, increase revenue for store owners.
    You can find show notes and more information by clicking here: https://bit.ly/3NnObQ6
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 56 min

Customer Reviews

4.8 out of 5
295 Ratings

295 Ratings

Arlie K ,

The fuel you need to succeed!

Andrew and his incredibly knowledgeable guests shine the brightest of lights on the eCommerce industry and the hardworking people in it! Informative, encouraging, and engaging are just a few of the words I'd use to describe the time you'll spend with them. Thanks so much for putting out such a superb show, Andrew - keep up the great work!

maddie@podcastingyou ,

Super informative!

Everything about this podcast is incredible: the scope of topics, the level of detail, the experience and wisdom of Andrew and his guests, and the advice for leveling up your online business! Highly recommend!

mBYd ,

Brilliant Pod!

Timing of these episodes is always perfect as well as the content.

Goes way beyond the typical eCom podcasts.

Andrew is the man!

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