100 episodes

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

#NeoMarketing Podcast The Golding Group

    • Business
    • 5.0 • 1 Rating

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    Profile In PR Failure (Teachable Moment)

    Profile In PR Failure (Teachable Moment)

    On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples.
    “Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble.” Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/
    NBC NEWS: Michigan’s AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207
    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    • 25 min
    Media Relations 101 Rules Of Engagement

    Media Relations 101 Rules Of Engagement

    On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips:

    Hot mics and cameras
    When an interview starts and ends
    Your words up in lights 
    It's OK to say "I Don't Know" when you don't
    On The Record
    On Background 
    Off The Record 
    NEVER Spin
    Perception is reality 
    Always tell the truth
    Speak in personal terms
    Never argue 
    Never Let an S.O.B. know...

    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    • 23 min
    10th Business Anniversary Advice

    10th Business Anniversary Advice

    This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond).

    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    Subscribe to the #NeoMarketing podcast:iTunes https://bit.ly/TheGoldingGroupVideos on YouTube https://bit.ly/GoldingGroupYouTubeSpotify https://bit.ly/NeoPodcast (Login First)iHeartRadio https://bit.ly/NeoMarketingPodSpreaker https://www.spreaker.com/user/thegoldinggroupGoogle Podcast https://bit.ly/NeoMarketingGPPodchaser https://bit.ly/NeoPodchaserPod Link https://pod.link/1275659816Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict

    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

    Let’s engage! Follow us:Twitter https://twitter.com/GoldingGroup @GoldingGroupFacebook https://www.facebook.com/StrategicBusinessGrowthLinkedIn https://www.linkedin.com/company/the-golding-groupInstagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

    • 42 min
    Civility, Standards & Business Code Of Conduct

    Civility, Standards & Business Code Of Conduct

    How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.

    01:16 Civility01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22 02:22 Revisit Mission and Value Statements 02:58 Public (foul) language 04:30 Honesty (do we have to actually say this?!?) 05:26 Volume and tone 08:20 Do the right thing 09:02 The Golden Rule 09:30 Tossing candy wrappers on other people's lawn 10:27 Gary V. says "don't tear down other people's buildings" 11:53 Zero cost to a Code of Conduct 12:46 Start with the basics 13:31 Corporate culture

    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    Subscribe to the #NeoMarketing podcast:iTunes https://bit.ly/TheGoldingGroupVideos on YouTube https://bit.ly/GoldingGroupYouTubeSpotify https://bit.ly/NeoPodcast (Login First)iHeartRadio https://bit.ly/NeoMarketingPodSpreaker https://www.spreaker.com/user/thegoldinggroupGoogle Podcast https://bit.ly/NeoMarketingGPPodchaser https://bit.ly/NeoPodchaserPod Link https://pod.link/1275659816Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict

    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/Let’s engage! Follow us:Twitter https://twitter.com/GoldingGroup @GoldingGroupFacebook https://www.facebook.com/StrategicBusinessGrowthLinkedIn https://www.linkedin.com/company/the-golding-groupInstagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

    • 15 min
    Women of Integrity In Business

    Women of Integrity In Business

    On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021.

    BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their core values and to engage in discussion on topics that matter. We invite all to honor and celebrate women who live out their personal missions boldly, who challenge and break the molds set before them. We are honored to sponsor the Woman Of Integrity Award at the Revere & Revel event. RSVP today and book your calendars for this all-inclusive conference.

    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    Subscribe to the #NeoMarketing podcast:iTunes https://bit.ly/TheGoldingGroupVideos on YouTube https://bit.ly/GoldingGroupYouTubeSpotify https://bit.ly/NeoPodcast (Login First)iHeartRadio https://bit.ly/NeoMarketingPodSpreaker https://www.spreaker.com/user/thegoldinggroupGoogle Podcast https://bit.ly/NeoMarketingGPPodchaser https://bit.ly/NeoPodchaserPod Link https://pod.link/1275659816Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict

    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:Twitter https://twitter.com/GoldingGroup @GoldingGroupFacebook https://www.facebook.com/StrategicBusinessGrowthLinkedIn https://www.linkedin.com/company/the-golding-groupInstagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

    • 26 min
    The Role Of Business In Society

    The Role Of Business In Society

    "The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion. Reference: https://en.wikipedia.org/wiki/Friedman_doctrine.

    The pair also discuss the Top 4 Corporate Social Responsibility (CSR) Trends To Watch In 2021. Reference article: https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends.On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. https://bit.ly/NeoMarketingSubscribe.

    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
    Subscribe to the #NeoMarketing podcast:iTunes https://bit.ly/TheGoldingGroupVideos on YouTube https://bit.ly/GoldingGroupYouTubeSpotify https://bit.ly/NeoPodcast (Login First)iHeartRadio https://bit.ly/NeoMarketingPodSpreaker https://www.spreaker.com/user/thegoldinggroupGoogle Podcast https://bit.ly/NeoMarketingGPPodchaser https://bit.ly/NeoPodchaserPod Link https://pod.link/1275659816Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict
    To contact us for advice, assistance or collaboration https://thegoldinggroup.com/contact-us/

    • 33 min

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