51 min
How podcast interviews can grow your business with Victoria Bennion Your Dream Business
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- Marketing
Today’s episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest.
KEY TAKEAWAYS COVERED IN THE PODCAST
Being a podcast guest is a great way to gain authority and get in front of other people’s audiences.
You need to be able to give as much as you receive as a podcast guest – then it’s a win-win for you and the podcaster.
By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like, and trust factors.
Before pitching - Research the podcast and make sure their target audience would be a good match for your business.
Listen to the podcast host’s style – can you have a conversation with them?
Don’t copy and paste your pitch! Personalise it and make yours stand out!
Do a review and screenshot the podcast – talk about something you have listened to and what you could add.
Demonstrate why it is a win for the host to have you on their podcast.
Be honest – if you have only just found the show, say that!
It’s about learning, not selling.
Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms.
If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks.
You can continue to get leads in months after the podcast has been recorded.
Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA).
You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts?
Think about the things you can talk about confidently as potential topics – come up with 3-5 topics and practice them!
Review your website and social media – hosts will check it!
Your message doesn’t have to be perfect when you first start – be consistent and give it a go.
You may not get an ROI immediately.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
The only way to gain confidence is to keep doing it!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
An introduction to Victoria – 04:43
Finding a podcast match – 09:18
Why you should consider being a podcast guest – 11:58
How to pitch to be a podcast guest – 14:52
How to be a good podcast guest – 28:48
How to get over the fear – 40:35
Why use a podcast agency? – 43:45
Today’s episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest.
KEY TAKEAWAYS COVERED IN THE PODCAST
Being a podcast guest is a great way to gain authority and get in front of other people’s audiences.
You need to be able to give as much as you receive as a podcast guest – then it’s a win-win for you and the podcaster.
By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like, and trust factors.
Before pitching - Research the podcast and make sure their target audience would be a good match for your business.
Listen to the podcast host’s style – can you have a conversation with them?
Don’t copy and paste your pitch! Personalise it and make yours stand out!
Do a review and screenshot the podcast – talk about something you have listened to and what you could add.
Demonstrate why it is a win for the host to have you on their podcast.
Be honest – if you have only just found the show, say that!
It’s about learning, not selling.
Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms.
If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks.
You can continue to get leads in months after the podcast has been recorded.
Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA).
You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts?
Think about the things you can talk about confidently as potential topics – come up with 3-5 topics and practice them!
Review your website and social media – hosts will check it!
Your message doesn’t have to be perfect when you first start – be consistent and give it a go.
You may not get an ROI immediately.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
The only way to gain confidence is to keep doing it!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
An introduction to Victoria – 04:43
Finding a podcast match – 09:18
Why you should consider being a podcast guest – 11:58
How to pitch to be a podcast guest – 14:52
How to be a good podcast guest – 28:48
How to get over the fear – 40:35
Why use a podcast agency? – 43:45
51 min