Winning Edge Mindset Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Welcome to another exciting episode of the Data Gurus podcast!



Sima is happy to have Richard Jackson, the Chairman of the Winning Edge Mindset, joining her on the show today! Richard has spent the last thirty-eight years helping people understand their mindset and shape it to achieve their goals.



To change our mindset, we need to think about how we think. Yet very few of us ever do that. In this episode, Richard shares his journey and talks about what he teaches people in his Winning Edge course. He discusses what drives mindset and explains how our values impact how we feel. He also shares strategies for navigating tough times and structuring a goal-oriented mindset geared for success.



Richard’s background



Richard got divorced in the early 1980s. He felt bad and complained a lot, so a good friend suggested that he work on himself. Richard got a notebook and spent the next few years speaking to anyone he thought was doing better than him. He asked parents, CEOs of large companies, Olympic gold medal winners, and people who seemed happy what made them the people they were. He wanted to know what was going on in their heads that made them set exciting goals and forge ahead when it seemed that most others were not doing that. Then he made notes.



Starting a business



A few years later, Richard had the crazy idea to start a business using his hobby. He codified his notes and spoke to psychologists and neuroscientists to learn why we do what we do.



Growing a successful business



Richard started working with small companies initially, and later larger companies heard about what he was doing and wanted to work with him. He has worked in 19 countries, with companies of all sizes and anyone wanting to do better.



The first thing



The first thing people have to do when they start working with Richard is to define what better means to them.



Richard’s daughters



Richard now has three of his daughters working with him in the business.



The way we think



The way we think gets shaped by how we take inputs from the world around us. We easily take on stuff from other people without questioning it.



Shaping the mindset



Shaping our mindset starts with us questioning ourselves and the way we think. Unfortunately, very few people ever think about the way they think. We will never change if we don’t think about how we think.



Covid



Covid has been a driver for people starting to think about the way they think. The people who did Richard’s Winning Edge course before Covid are grateful to have done it because it helped them navigate their way through the hardships brought on by Covid. They learned that even though they could do nothing to change Covid, they could change the way they think about it.



Richard’s program



Richard’s program starts with a gentle journey. They sometimes do big conferences, but there are usually about twelve people on the program, which lasts for two days, plus one. They help people set goals and get clear about what they want to get from life and the person they want to be.



Companies gain 



Companies gain from their employees doing Richard’s course because they will become more proactive and creative; therefore, they come up with more innovative ideas for the business, be happier and more satisfied, and know that they are working where they want to work.



Anxiety



Anxiety is the result of people being unable to interpret everything going on around them.



Our process 



When people say nasty things about us, we don’t get upset by what they say, but we become upset by the way we process what they say. In other words, we upset ourselves based on what they said.



Strength