224 episodes

Welcome to the the Data Gurus Podcast!


The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection Sima Vasa

    • Business
    • 5.0 • 49 Ratings

Welcome to the the Data Gurus Podcast!


The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

    Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

    Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

    On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.







    Key Takeaways:







    (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to inspire. 







    (04:53) Luck and timing played a significant role in GOODQUES’ early success. 







    (07:00) Considering every individual involved in the research process is crucial. 







    (07:42) The foundation of human-centricity at GOODQUES, from brief to delivery. 







    (14:30) Crafting questions in colloquial language leads to better responses. 







    (22:42) Casting moderators who resonate with respondents improves insights. 







    (26:13) Understanding different disciplines while being an expert in one is key.







    (30:00) Saying no to projects that don’t fit maintains focus and quality.







    Resources mentioned:







    GOODQUES















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    • 31 min
    Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally

    Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally

    On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.







    Key Takeaways:







    (00:54) Technology’s inevitable impact on industries.







    (03:16) Alex’s shift to pioneering behavioral sciences.







    (05:36) Enhancing decision-making through packaging insights.







    (07:59) Digital methodologies boost efficiency and cut costs.







    (09:00) AI’s role in improving predictive accuracy.







    (10:27) The importance of ethical standards during change.







    (13:25) Developing predictive models with feedback data.







    (15:20) Handling organizational resistance to change.







    (17:32) AI’s future role in market research transformation.







    (19:50) Leadership aligned with technological advancements.







    Resources Mentioned:







    Behaviorally















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    • 22 min
    Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

    Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

    On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.







    Key Takeaways:







    (01:39) Georgina’s journey from psychology to law.







    (03:00) Reliable consumer data is vital.







    (04:07) Career twists and following intuition.







    (06:46) Greetings in retail boost sales.







    (07:26) Integrating feedback with payment terminals.







    (09:24) Impact of store greetings on loyalty.







    (12:00) Ethical data use and supporting charities.







    (14:10) The challenges of tech in traditional retail.







    (17:49) TruRating’s growth and scalability.







    (19:48) Purpose-driven ethics in business.







    Resources Mentioned:







    TruRating















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    • 20 min
    Behind the Success of Field Agent with Co-Founder Rick West

    Behind the Success of Field Agent with Co-Founder Rick West

    On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies.







    Key Takeaways:







    (02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship.







    (05:40) Insight into FieldAgent’s innovative start and market impact.







    (11:20) Rick discusses using severance as seed money for business ventures.







    (15:30) Expansion of FieldAgent through strategic acquisitions and technology.







    (20:45) The crucial role of consumer engagement in data collection.







    (25:50) Adaptation of retail to technological advancements and consumer expectations.







    (30:10) The importance of mobile tech in enhancing retail experiences.







    (33:25) Rick emphasizes the value of real-time data in retail decision-making.







    (35:40) Looking ahead: The future of retail analytics and consumer data.







    Resources Mentioned:







    Field Agent







    Procter & Gamble















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

    • 38 min
    Leading Through Innovation and Insight with Chris Havemann of RealityMine

    Leading Through Innovation and Insight with Chris Havemann of RealityMine

    On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.







    Key Takeaways:







    (01:18) The beginnings of Chris Havemann’s entrepreneurial journey.







    (02:12) Chris transitioned from a corporate career to starting his own business and pivoted from the mobile channel to Research Now.







    (03:09) The growth and success of Research Now and Chris’s personal break before joining RealityMine.







    (08:27) RealityMine’s focus is on revealing real-life behaviors through passive metering technology.







    (10:04) The significant role mobile device usage plays in understanding consumer behavior.







    (14:05) Discussion on the insights industry’s approach to respondent experience and the potential for AI to transform data analysis.







    (17:25) RealityMine appoints a chief AI officer and the impact of AI on the insights industry.







    (21:04) Scenario planning for the future use of AI and synthetic data in market research.







    (23:01) Chris Havemann’s perspective on the future of advertising and the concentration of media power.















    Resources Mentioned:







    RealityMine Website







    Research Now Website















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    • 28 min
    Restech with Patrick Comer and Sima Vasa

    Restech with Patrick Comer and Sima Vasa

    On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods and the emerging role of AI in decision-making processes, offering a unique perspective on the intersection of technology and market insights.







    Key Takeaways:







    (01:24) Highlighting the growing importance of Restech in market research.







    (02:14) Recent developments in mergers, acquisitions and funding in the Restech arena.







    (03:05) Restech has played a significant role in redefining the market research industry.







    (06:09) Company roles and identities within the Restech space continue to evolve.







    (07:59) Reinforcing the value of traditional market research in the face of technological advancements.







    (10:01) AI exhibits potential — but also challenges — in market research and insights generation.







    (12:37) What impact has AI had on brand and research agency relationships?







    (14:26) How veteran research agencies can adapt and utilize historical data in the AI age.







    (17:33) Continuous technological advancements and their implications in market research.







    (19:13) Precise decision-making is critical in an AI-influenced research environment.















    Resources Mentioned:







    Restech Landscape







    Restech Website















    Post your thoughts, using hashtag #restech.







    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

    • 22 min

Customer Reviews

5.0 out of 5
49 Ratings

49 Ratings

ArlieLP ,

⭐️⭐️⭐️⭐️⭐️

Sima is making data accessible to everyone! If you are into data research and analytics, this is a must listen. You'll find heaps and heaps of high quality education accompanied by actionable tips that you can start putting to use TODAY. Add in the fact that they're entertaining and engaging and you'll be hooked from the very first listen! Thanks for putting out such a great show, Sima - keep up the great work!

Jake Jorgovan ,

Great podcast for anyone in data

Highly recommended

Lily&Blaze ,

Predicting Demand Using the Key Principles of Behavioral Economics

Great podcast to listen to! Highly recommended!

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