Bourbon Lens

Bourbon Lens
  • 4.7 (111)
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  • Updated Weekly

Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.

  1. 387: Old Grand-Dad Legacy & Beam's High-Proof Revolving Door: Tasting & Brand Strategy

    2d ago

    387: Old Grand-Dad Legacy & Beam's High-Proof Revolving Door: Tasting & Brand Strategy

    Old Grand-Dad is a titan among budget bourbons, known for its punchy, high-rye mash bill. But the brand is evolving. In this episode, Jake and Scott dive into the deep history of Old Grand-Dad, tracing it from the 1800s through its current era under the Jim Beam umbrella. We explore the expanded lineup, from the standard 7-year bottled-in-bond to ultra-premium, age-stated releases like the rare 16-year. The core of this discussion, however, centers on the beloved 114 proof and the launch of the new signed single barrel variant. Can aging hide the signature OGD profile? Does Beam’s extensive line expansion threaten its core brands? We break down tasting notes, discuss warehouse terroir, and offer recommendations for all levels of bourbon explorers navigating this crowded, complex market. 🌐 Visit Our Website: https://www.bourbonlens.com 👕 Get Your Bourbon Lens Merch: https://www.bourbonlens.com 💬 Join Our Discord Community: https://www.bourbonlens.com ⏱️ TIMESTAMPS00:00 - Welcome and overview of bourbon topics 00:28 - Trip to the Clermont Supper Club 01:22 - The experience at Clermont Supper Club and community vibe 02:15 - Food, cocktails, and the immersive bourbon events 03:17 - State-of-the-art chefs, bartenders, and the culture of bourbon tastings 04:05 - Favorite cocktails, including the New York Sour 05:11 - Unique cocktail experiences at the Supper Club 05:42 - Highlighting the delicious food options and the Claremont location 06:15 - The whiskey shop and rare bottles like Old Grand-Dad 114 06:56 - Historical background of Old Grand-Dad and its origins 08:02 - The evolution of Old Grand-Dad under Jim Beam’s ownership and its high-rye mash bill 08:55 - The expansion of Old Grand-Dad lineup, including bottling proof and age statements 09:53 - The value and quality of the 7-year bottled-and-bond and 114 proof variants 11:33 - The contrast between regular Old Grand-Dad 114 and higher-age options like the 16-year 12:06 - Beam’s stock and availability of premium releases 13:42 - Introduction of the new Old Grand-Dad 114 single barrel, signed by Freddie Noe 14:03 - The industry trend of launching line extensions and premium offerings 15:27 - Market dynamics, pricing, and the future outlook of bourbon 16:37 - The flavor profiles of different Old Grand-Dad variants 17:03 - The nuances of cannibalization within whiskey brands and lineup strategy 18:18 - How Beam maintains a strong core lineup of affordable, quality bourbons 19:27 - The impact of age statements, proof, and price on consumer choices 20:05 - Recommendations for beginner to intermediate bourbon drinkers 21:36 - The role of recognizable brands in navigating a crowded bourbon market 22:20 - The evolution of whiskey knowledge and the host's own journey 23:40 - Sharing trust with your audience and personal recommendations 24:54 - Tasting notes on Old Grand-Dad 114 and the single barrel release 25:31 - Calorie content and drinking it responsibly 26:33 - Tasting profile: notes of corn, fruit, baking spices, and oak 27:11 - The proof’s influence on flavor and a perfect pour on a cube 27:36 - Flavor complexity and the fruit and spice medley 28:28 - Spice notes and balance in the flavor profile 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Please drink responsibly.

    29 min
  2. You Might Also Like: Silver Linings with The Old Gays

    2d ago ·  Bonus

    You Might Also Like: Silver Linings with The Old Gays

    Introducing Faith & Spirituality: “That may be your God, but that’s not mine.” from Silver Linings with The Old Gays. Follow the show: Silver Linings with The Old Gays Calling all sinners, saints, and heathens to the front pews! This week, we're sharing our thoughts, stories, and unanswered questions about faith, religion, spirituality, and experiences beyond explanation. Growing up gay and religious wasn’t exactly simple. Some of us found comfort in church, others felt pushed out of it, and some of us cherry-picked what worked, then sashayed away. But whether it came through stained glass windows, gospel music, meditation, a near-death experience, or flying purses (?!)… spirituality found its way into all of our lives at some point in time.  From Catholic theatrics and sparkling church outfits to guardian angels, spiritual awakenings, and one very specific prayer for an endowment… let’s just say the spirit moves in mysterious ways. See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. FMF: Celebrating Eddie Russell’s 45th at Wild Turkey: The Legendary Russell’s 13 Return

    5d ago

    FMF: Celebrating Eddie Russell’s 45th at Wild Turkey: The Legendary Russell’s 13 Return

    A summer job that turned into a 45-year legacy! In this episode of Bourbon Lens, we raise a glass to Wild Turkey Master Distiller Eddie Russell to celebrate his incredible 45th anniversary milestone at the distillery. We break down the highly anticipated spring release of Russell’s Reserve 13-Year-Old Bourbon, featuring a special commemorative label honoring Eddie’s craftsmanship. Bottled uncut at a unique 121-proof barrel proof, this rare and highly allocated expression brings a rich blend of history and flavor. Discover the inside story of how a rare 18-year-old barrel hand-pulled by Eddie during the filming of his new documentary, "His Own Way," made its way into this legendary 13-year blend. We also explore the pour's complex tasting notes, from initial aromas of citrus, baking spice, and cola, down to a heavy palate layered with rich fruit, sweet cola, rich tobacco, and smooth leather finishes. Plus, we share details on upcoming premiere events and exclusive screenings held at the Wild Turkey Visitor Center. Timestamps:00:00 - Introduction to Wild Turkey’s Russell’s 13 and Eddie Russell’s milestone00:44 - Details of the limited release, proof, and historical context01:44 - Description of the whiskey’s packaging and thematic elements02:14 - The role of 18-year-old barrels in this blend02:44 - Upcoming cultural events: June 23rd screenings and tastings03:14 - Ticket info for the June 30th visitor center experience03:00 - Tasting notes: nose and aroma of citrus, baking spice, cola03:45 - The significance of Wild Turkey’s limited editions and Eddie’s dedication04:00 - Final thoughts on enjoying and sharing this special bourbon4:30- Closing remarks and toast to Eddie Russell and the Russell family🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com 👕 Merch: https://bourbon-lens-shop.printify.me/products 💬 Discord: https://discord.gg/pd6ys5nRSU Hashtags#BourbonLens #WildTurkey #RussellsReserve13 #EddieRussell #BourbonTasting #LimitedRelease #MasterDistiller #BourbonCommunity #WhiskeyHistory KeywordsRussell's 13, Wild Turkey, Eddie Russell 45th anniversary, Russell's Reserve 13 year, barrel proof bourbon, bourbon lens, wild turkey visitor center, his own way documentary, whiskey tasting notes, limited edition bourbon, allocated whiskey price, jimmy russell, kentucky straight bourbon, bourbon lens news

    5 min
  4. The Science of Rye Terroir: How Far North Spirits Styles Farm-to-Glass Whiskey with Michael Swanson

    Jun 7

    The Science of Rye Terroir: How Far North Spirits Styles Farm-to-Glass Whiskey with Michael Swanson

    Most whiskey fans have never experienced a spirit that truly captures the essence of the land—until now. In this episode of the Bourbon Lens, we head to Minnesota to sit down with Michael Swanson, co-founder of Far North Spirits, to explore how agricultural choices, crop genetics, and soil health directly influence whiskey flavor. Michael shares his fascinating journey from farm kid to pioneering distiller, revealing how a passion for traditional agricultural techniques and groundbreaking scientific research are shaking up the craft distilling industry. Discover how planting specific rye varieties like AC Hazlet can transform a flavor profile in ways big industry can't replicate, and learn how Far North Spirits earned a major innovation award for proving the reality of whiskey terroir. Timestamps:00:00 - Introduction to Far North Spirits and the episode focus02:02 - Michael Swanson's background — from farming to whiskey distillation04:54 - The story of AC Hazlet rye and flavor profile discovery07:18 - Research proving varietal impacts on whiskey flavor08:45 - Interaction with large distillers and grain qualities10:12 - Laboratory findings linking rye variety to flavor compounds12:22 - Soil and environment effects on rye flavor profiles13:33 - Recognition of place-based innovation in whiskey15:01 - Climate effects on aging and angel share dynamics16:27 - Crop rotation, pollinators, and soil health for flavor benefits18:10 - The importance of regional agriculture practices and terroir20:37 - Old techniques and rediscovering traditional farming knowledge22:48 - Collaborative projects with blends and industry partnerships26:36 - Impact of farming scale on grain identity and flavor29:12 - The evolution of American whiskey and sense of place32:21 - Whiskey tasting notes: Hazlet and Rhochner profiles33:55 - Price points and market positioning of estate-grown whiskey36:19 - Future aging plans and bottle releases39:14 - Crafting gin and Demerara-style rum from regional ingredients43:36 - Climate considerations for ultra-aging and long-term storage45:54 - The influence of Minnesota oak and northern terroir50:32 - Whiskey as a celebration of community and tradition54:37 - Final thoughts and how to support Far North SpiritsWhether you are a bourbon enthusiast, a fan of rye whiskey, or curious about the science of soil-to-sip spirits, this episode will completely change the way you think about the landscape captured in your bottle. 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com 👕 Merch: https://bourbon-lens-shop.printify.me/products 💬 Discord: https://discord.gg/pd6ys5nRSU Hashtags#BourbonLens #FarNorthSpirits #RyeWhiskey #WhiskeyTerroir #FarmToGlass #CraftDistilling #WhiskeyScience #MichaelSwanson #EstateWhiskey

    53 min
  5. Craft Whiskey Milestones: New Riff’s 10-Year-Old High Note Bourbon and Rye

    Jun 5

    Craft Whiskey Milestones: New Riff’s 10-Year-Old High Note Bourbon and Rye

    In this episode of Five Minute Fridays, we explore an incredible milestone in the craft spirits movement: the triumphant resurgence of aged craft whiskeys. Leading the charge is Northern Kentucky’s own New Riff Distilling with their highly anticipated, limited-edition 10-Year-Old High Note Bourbon and Rye releases. We dive deep into the production details, mash bills, and proof strengths, alongside an honest review of the sensory tasting experiences. The Rise of Double-Digit Craft WhiskeyFor years, major legacy distilleries dominated the double-digit age statement landscape. However, craft powerhouses like New Riff, Starlight, and Peerless are proving that patience pays off in the craft whiskey world. As these distilleries cross the 10-year mark, they are unleashing rich, deep flavor profiles that rival any bottle on the shelf. Head-to-Head: The Mash Bills & ProofsNew Riff's latest decade-old duo showcases the distillery’s flagship recipes, allowed to mature to peak complexity: 10-Year-Old Kentucky Straight Bourbon: Clocking in at 116.9 proof, this expression features a high-rye mash bill of 65% corn, 30% rye, and 5% malted barley.10-Year-Old Kentucky Straight Rye: This 118-proof powerhouse utilizes a traditional 95% rye and 5% malted rye mash bill.Tasting & Sensory ReviewInspired by John from the Embellished Podcast, this review emphasizes the crucial value of revisiting high-integrity whiskey over multiple days to truly unlock its full, evolving complexity. New Riff 10-Year Bourbon NotesNose: Rich aroma highlighted by deep tobacco, plum, and a bright layer of citrus rind.Palate: A complex interplay of mature oak tannins, dark cherry, and honeyed peach.Finish: Long, spicy, and satisfyingly warm with a heavy rye-driven influence.New Riff 10-Year Rye NotesNose: Expressive and punchy with dominant spearmint, vanilla, and sweet honey.Palate: A beautifully juicy, well-rounded mouthfeel layered with sweet cinnamon sugar, lemon zest, and hints of ripe peach.Finish: Distinctly spiced and balanced. While our host personally leans toward the bourbon, both bottles are undeniable contenders for whiskey of the year.Limited Release DetailsThese high-integrity, barrel-proof, and non-chill-filtered whiskeys are limited-run creations. If you are a resident of or visitor to Northern Kentucky, do not miss your chance to head to the distillery, secure these rare bottles, and taste history in the making. Featured Resources & ConnectionsDistillery Info: https://newriffwhiskeyclub.com/ 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom 📸 Follow on Instagram:  ⁨@bourbonlens⁩   🌐 Visit: www.bourbonlens.com Merch: https://bourbon-lens-shop.printify.me/products Discord: https://discord.gg/pd6ys5nRSU

    7 min
  6. 385: The Art of Japanese Whisky: Savoring Suntory & The Perfect Toki Highball!

    Jun 1

    385: The Art of Japanese Whisky: Savoring Suntory & The Perfect Toki Highball!

    Step into the fascinating world of Japanese spirits as we explore the artistry, heritage, and meticulous culture behind Japanese whisky. In this episode of Bourbon Lens, we sit down with House of Suntory's Advocacy Manager, James Bowker, to celebrate Toki Highball Week and deconstruct over a century of liquid craftsmanship. We track the incredible evolution of Japanese whisky, starting from Shinjiro Torii and the founding of the legendary Yamazaki Distillery. Discover how Japan's early isolation and cultural philosophies like kaizen (continuous improvement) and ichigo-ichie (treasuring the unrepeatable moment) shaped a production style distinctly different from Scotch and American whiskey. We break down the new strict labeling standards and regulations implemented to combat "fake" Japanese whiskies, giving you the knowledge to shop authentically. Plus, James guides us through a side-by-side tasting of the approachable Suntory Toki Classic versus the rich, smoky Toki Black expression. Finally, you'll learn the master techniques required to craft the perfect Japanese Highball at home, from precise water-to-whisky proportions to ice manipulation. Stream now and elevate your highball game! Episode Chapters & Timestamps:00:05 — Welcome and Overview of the Episode01:06 — The History of Japanese Whisky and Cultural Background02:32 — Shinjiro Torii and the Origins of House of Suntory03:57 — Craftsmanship and Blending Techniques in Japanese Whisky05:35 — Artistic and Cultural Influences: Hibiki, Hakushu, and Yamazaki08:17 — Suntory's Product Tiers and Core Portfolio Profiles10:42 — Fighting Counterfeits: New Japanese Whisky Standards and Certifications17:48 — Celebrating Toki Highball Week & the Ichigo-Ichie Philosophy19:17 — Masterclass: How to Craft an Authentic Japanese Highball at Home26:13 — Tasting & Comparison: Toki Classic vs. Toki Black Smoky Expression36:14 — Summer Culinary Pairings and Creative Whisky Cocktail InnovationsResources & Featured Links From the Show:The House of Suntory: Official WebsiteExplore the Lineup: Yamazaki, Hakushu, Hibiki, & Chita DistilleryIndustry Insights: Official JSLMA Japanese Whisky StandardsSupport the Show: Bourbon Lens Patreon / Bourbon LensSeven Cocktails & Bourbon Suntory 100 VideosSubscribe & Community Links🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com 👕 Grab Our Gear: https://bourbon-lens-shop.printify.me/products

    42 min
  7. FMF: Old Glory The Ultimate Whiskey Collaboration - Chicken C**k & Laird's Reviewed

    May 29

    FMF: Old Glory The Ultimate Whiskey Collaboration - Chicken C**k & Laird's Reviewed

    Discover the unique American spirit of Chicken C**k’s Old Glory, a special, highly innovative whiskey crafted in celebration of the nation’s 250th anniversary. In this episode of Bourbon Lens, we explore the historic significance, stunning patriotic artwork, and the remarkable liquid collaboration behind this iconic bottle. We break down the innovative liquid profile: a 100-proof marriage of premium Kentucky Straight Rye Whiskey and Laird's Apple Brandy. You will get our full, unfiltered personal impressions and detailed tasting notes—from the initial baking spice and citrus zest on the nose to the complex stewed fruit and balanced vanilla notes on the palate. Whether you are a hardcore fan of traditional rye whiskey, an admirer of historic apple brandy traditions, or a collector looking for an affordable way to commemorate American distilling heritage, this heritage brand mashup is a must-try bottle that absolutely delivers on value. Dive in with us as we experience a true taste of Americana! Episode Chapters & Timestamps:00:00 - Introduction to Chicken C**k's Old Glory Whiskey & America's 250th00:28 - Liquid Breakdown: Kentucky Rye Meets Laird's Apple Brandy (100 Proof)01:58 - Historical Context: Two Heritage Spirits Brands Aligning02:22 - Official Tasting Notes: Nose, Palate, & Flavor Profile Insights03:13 - Personal Impressions & Cultural Significance for American Distillers03:42 - Community Involvement, Swag, Merchandise, & Patreon PerksResources & Featured Links:Featured Whiskey: Chicken C**k Old Glory WhiskeySupport the Show: Bourbon Lens Patreon Want Our Merch: Buy NowSubscribe & Community Links🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com 💬 Join our Discord: https://discord.gg/pd6ys5nRSU Hashtags#BourbonLens #ChickenCock #OldGloryWhiskey #LairdsApple Brandy #RyeWhiskey #AmericanDistilling #WhiskeyReview #BourbonLensNews KeywordsChicken C**k Old Glory review, Kentucky straight rye whiskey, Laird's apple brandy blend, America 250th anniversary bottle, historic American spirits, apple brandy rye blend, 100 proof rye whiskey, affordable allocated whiskey, premium spirits collaboration, automated tasting notes, Bourbon Lens, Bourbon Lens News

    3 min
  8. 384: Kaveh Zamanian On The Future of Rabbit Hole and Beyond

    May 26

    384: Kaveh Zamanian On The Future of Rabbit Hole and Beyond

    Most bourbon brands focus solely on production volume—but Rabbit Hole Distillery proves there is a much smarter way to stand out in a crowded market. On this episode of Bourbon Lens, host Jake Lewellen sits down with the visionary founder of Rabbit Hole, Kaveh Zemanian, to explore how bold architectural design, regional storytelling, and uncompromised craftsmanship are actively reshaping the future of American whiskey. As the spirits industry faces a massive cyclical shift, Kaveh shares an expert masterclass on brand resilience. We go behind the scenes of Rabbit Hole’s small-batch and experimental spirit programs, unpacking everything from innovative wood finishes to the strategic rise of flavored whiskeys designed to invite a new wave of consumers into the category. Kaveh breaks down the complex market dynamics of 2026—including the strategic choices behind their historic Mary Dowling brand extension, the reality of a global whiskey oversupply, and the massive ongoing transformation of alcohol distribution via e-commerce and Direct-to-Consumer (D2C) channels. Whether you are an aspiring spirits entrepreneur, a marketing strategist, or a whiskey connoisseur, this episode delivers actionable insights on carving your own lane, leveraging experiential tourism in Louisville, and building an authentic, future-proof whiskey brand. Timestamps: 00:00 | Introduction & Episode Overview01:03 | The Past 20 Years: Macro Landscape of the American Bourbon Industry02:46 | Surviving the Cycle: Managing Downturns and Building Brand Resilience03:39 | Geographics of Spirit Growth: Regional Identity vs. National Expansion05:07 | Destination Distilling: The Architectural Distillery as a Visitor Magnet06:22 | Beyond the Standard Barrel: Crafting Small-Format & Experimental Whiskeys07:36 | Product Formatting: Innovating Expression Profiles for Consumer Appeal09:33 | Expanding the Tent: Utilizing Flavored Whiskeys to Attract New Drinkers10:55 | Liquid Gifting: Consumer Trends in Premium Bottle Gifting12:33 | The Legend of Mary Dowling: Reviving a Unique Historical Story14:05 | Timeline of a Brand: Launch Strategies and Long-Term Development16:02 | Deep Dive: The Journey and Creative Process Behind Offshoot Expressions17:38 | Flavor Chemistry: Collaborative Innovations with Premier Flavor Houses18:48 | Logistics of Liquid: Balancing Sourcing, Blending, and Custom Production20:11 | The Recovery Strategy: Rebuilding a Premium Brand in Today’s Economic Climate21:30 | The Three-Tier Challenge: Evolving Distribution Landscapes and Digital Shifts24:25 | The Aged Whiskey Surplus: Market Impacts and Consumer Opportunities25:53 | Market Swings: How Macro Changes Impact Distilling Communities27:17 | Bourbon Tourism: Louisville’s Role in Community and Economic Revitalization29:11 | Honoring the Roots: Historical Distilling Support for Local Agricultural Communities30:25 | The Next Chapter: Authenticity, Experiential Marketing, and the Future of Whiskey Tourism🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU

    27 min
See All (428)

4.7
out of 5
111 Ratings

About

Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.

Information

  • Creator
    Bourbon Lens
  • Years Active
    2019 - 2026
  • Episodes
    428
  • Rating
    Explicit
  • Copyright
    © 2026 Bourbon Lens
  • Show Website
    Bourbon Lens

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