22 min
Episode 200: 20 Statistics That Prove the Business Impact of Sales Enablement Sales Enablement PRO Podcast
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- Business
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs.
Over the past 199 episodes, we’ve spoken to enablement leaders spanning geos, industries, and organization sizes about how they are upleveling their own programs to drive business impact and solidify enablement as a must-have function in the business. Across all pillars of enablement, from onboarding to training, coaching, content, and engagement, one theme remains a throughline to effective enablement: proving business impact.
To celebrate the 200th episode, we want to highlight 20 powerful sales enablement statistics that reinforce the value of effective enablement, along with insights from some of our past guests and enablement leaders that help shed light on what good looks like in enablement today.
Let’s start with the programs that often serve as a rep’s first impression of enablement: onboarding and training. For our first sales enablement stat, we found that teams that effectively provide foundational knowledge in their onboarding and training programs see a 10-percentage-point increase in quota attainment. Nina LaRouche from Bazaarvoice shared some advice with us on how to set reps up for success from the beginning of onboarding to ongoing training.
Nina LaRouche: For me, as an enablement practitioner and somebody who’s been in the learning space for a long time, I really think about learning as a journey. It’s not a destination, it’s not an event. One of the books that I’ve recently read is by Laura Fletcher and Sharon Boller, and they talk about the four stages of learning. First, preparing to learn, second, acquiring knowledge or skills, third, building memory practice, and then fourth, sustain and grow. I think all of these pieces are critical when you think about really designing effective learning experiences.
SS: For our second sales enablement stat, using data effectively to improve sales onboarding and training programs can lead to a 9-percentage-point increase in average win rates. Amanda Romeo from DailyPay talked to us about how she measures the success of her learning programs.
Amanda Romeo: I’m very results-driven. I’m a big fan of the Kirkpatrick model for measuring effectiveness and I presented on this topic with some other enablement groups. Simply put, the Kirkpatrick model is broken into four levels: reaction, learning, behavior, and results. Reaction, simple satisfaction surveys…The second component is learning, and this is achieved through written tests, certifications, so on and so forth. One thing to note is that for reaction and learning to be really telling, you usually want to pair those two results together. For example, if they liked the training but didn’t learn anything, it wasn’t necessarily an effective initiative. Now, usually this is where I hear a lot of practitioners stop…Where I think we really get the business’s attention is beyond that when we talk about behavior and results.
SS: In tracking the impact of onboarding and training, having the right tools in place can make a big difference. For our third sales enablement stat, we found that teams using onboarding tools see quota attainment improvements of 3 percentage points. Let’s hear from Celine Laffargue at Salesforce to learn how her team is leveraging tools to improve learning in the virtual environment.
Celine Laffargue: We are using lots of tools today. The virtual world opened many new perspectives on this type of usage and apps. We do a lot of simulations, and you use simulations to really have people active during the training. We know that today, just delivering your content when you have a speaker and people listening is not enough. You need to have the interaction, you need to have people involved
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs.
Over the past 199 episodes, we’ve spoken to enablement leaders spanning geos, industries, and organization sizes about how they are upleveling their own programs to drive business impact and solidify enablement as a must-have function in the business. Across all pillars of enablement, from onboarding to training, coaching, content, and engagement, one theme remains a throughline to effective enablement: proving business impact.
To celebrate the 200th episode, we want to highlight 20 powerful sales enablement statistics that reinforce the value of effective enablement, along with insights from some of our past guests and enablement leaders that help shed light on what good looks like in enablement today.
Let’s start with the programs that often serve as a rep’s first impression of enablement: onboarding and training. For our first sales enablement stat, we found that teams that effectively provide foundational knowledge in their onboarding and training programs see a 10-percentage-point increase in quota attainment. Nina LaRouche from Bazaarvoice shared some advice with us on how to set reps up for success from the beginning of onboarding to ongoing training.
Nina LaRouche: For me, as an enablement practitioner and somebody who’s been in the learning space for a long time, I really think about learning as a journey. It’s not a destination, it’s not an event. One of the books that I’ve recently read is by Laura Fletcher and Sharon Boller, and they talk about the four stages of learning. First, preparing to learn, second, acquiring knowledge or skills, third, building memory practice, and then fourth, sustain and grow. I think all of these pieces are critical when you think about really designing effective learning experiences.
SS: For our second sales enablement stat, using data effectively to improve sales onboarding and training programs can lead to a 9-percentage-point increase in average win rates. Amanda Romeo from DailyPay talked to us about how she measures the success of her learning programs.
Amanda Romeo: I’m very results-driven. I’m a big fan of the Kirkpatrick model for measuring effectiveness and I presented on this topic with some other enablement groups. Simply put, the Kirkpatrick model is broken into four levels: reaction, learning, behavior, and results. Reaction, simple satisfaction surveys…The second component is learning, and this is achieved through written tests, certifications, so on and so forth. One thing to note is that for reaction and learning to be really telling, you usually want to pair those two results together. For example, if they liked the training but didn’t learn anything, it wasn’t necessarily an effective initiative. Now, usually this is where I hear a lot of practitioners stop…Where I think we really get the business’s attention is beyond that when we talk about behavior and results.
SS: In tracking the impact of onboarding and training, having the right tools in place can make a big difference. For our third sales enablement stat, we found that teams using onboarding tools see quota attainment improvements of 3 percentage points. Let’s hear from Celine Laffargue at Salesforce to learn how her team is leveraging tools to improve learning in the virtual environment.
Celine Laffargue: We are using lots of tools today. The virtual world opened many new perspectives on this type of usage and apps. We do a lot of simulations, and you use simulations to really have people active during the training. We know that today, just delivering your content when you have a speaker and people listening is not enough. You need to have the interaction, you need to have people involved
22 min