31 episodes

Welcome to the Redefining Sales podcast where we redefine and reimage sales in the digital age.

We’ve scoured the globe and found the brightest thought leaders across a range of industries, to get the low down on how they tackle the very thing that keeps businesses ticking… that’s it, you guessed it, sales! We’ll share their incredible stories, their insights and of course leave you with bite sized chunks which you can execute on each week.

Redefining Sales with Abbie White Abbie White

    • Business

Welcome to the Redefining Sales podcast where we redefine and reimage sales in the digital age.

We’ve scoured the globe and found the brightest thought leaders across a range of industries, to get the low down on how they tackle the very thing that keeps businesses ticking… that’s it, you guessed it, sales! We’ll share their incredible stories, their insights and of course leave you with bite sized chunks which you can execute on each week.

    Michelle Schuberg: WTF is the metaverse & what is the opportunity for B2B businesses

    Michelle Schuberg: WTF is the metaverse & what is the opportunity for B2B businesses

    Michelle Schuberg is the CEO of Australian immersive technology innovator, Curiious. Under Michelle’s leadership, Curiious has delivered world-first software for immersive experiences live, online and through VR and AR for clients including Johnson & Johnson, Infiniti, Linx CCG, and Primal Pictures, among others. Michelle’s focus is to utilise her executive-level strategic expertise with her ability to scale businesses to expand Curiious’s client base and grow the start-up into one of the world’s leading immersive tech innovators.

    In this episode we unpack the Metaverse, and how businesses can leverage it to produce epic opportunities for growth.

    More about Michelle: Michelle is an accomplished strategist, creative director and business woman with nearly 30-years international experience: prior to Curiious she was an executive creative director with Imagination Australia and executive creative director with Jack Morton, holding both local and global roles for more than a decade. During that time, she created globally recognised and award-winning campaigns for local clients such as Woolworths and Telstra and international brands Ford, Audi, Samsung and Microsoft.

    Michelle speaks publicly on building and maintaining creativity in corporate environments, as well as the use of emerging technologies for social and business growth. Over the years, Michelle has coached business leaders to shape their position and communication around the use of technology.

    In this episode we cover:


    Metaverse 101: exploring the basics and its evolution
    How to build your digital town square
    Security in the Metaverse
    How to get the first-mover advantage
    Demystifying the myths, and
    What are immersive experiences and why immersive learning is now more effective than traditional learning environments

    If you'd like to delve a little deeper, check out our new guide, on Unpacking the Future of B2B Sales:  https://download.salesredefined.com.au/unpacking-the-future-of-b2b-sales or join us at our free 30-minute lunch and learn where we unpack this and more:  https://webinar.salesredefined.com.au/the-future-of-sales-webinar

    You can find out more about Michelle here:


    Curiious website: https://curiious.com/
    LinkedIn: https://www.linkedin.com/in/michelle-schuberg-0b9b775/
    Demo Video: https://www.youtube.com/watch?v=ZGF8M960Tz4
    Email: michelle.s@curiious.com

    • 45 min
    IT Series: Unpacking 2022 Growth Opportunities in IT with Winston Wong

    IT Series: Unpacking 2022 Growth Opportunities in IT with Winston Wong

    In this mini IT series, we're interviewing thought leaders from the IT industry! We'll be uncovering where they see the most significant opportunities for growth in 2022 and their insights on high-performance sales.

    This week we have Winston Wong, Partner Sales Manager ANZ at HashiCorp. He's responsible for partner recruitment and growth throughout his territory. He's no stranger to the IT world, with previous leadership positions at VMware, Avnet Technology Solutions and Hewlett-Packard.

    Winston is a formidable force in the IT space and isn't afraid to challenge the status quo. We breakdown the keys to playing a high-performance game in an extremely competitive industry and he shares his advice for those new to the IT sales game. We also discuss what he sees as the most significant opportunities for growth in the coming financial year and touch on how he's built his personal brand on LinkedIn and achieved epic cut through!

    If you'd like to know more and learn how to hypergrowth your sales and marketing, you can download your copy here: https://whitepaper.salesredefined.com.au/

    You can also follow us for more tips on LinkedIn here:
    https://www.linkedin.com/company/salesredefined

    You can find out more about Winston here: https://www.linkedin.com/in/winston-wong-56b71230/

    • 35 min
    Achieving Cult Status through killer thinking with Tim Duggan

    Achieving Cult Status through killer thinking with Tim Duggan

    In this episode, we chat with Tim Duggan, an author and new media entrepreneur, about how businesses can achieve cult status. We unpack where businesses should start on this journey and why they need an impact statement.

    We also delved into killer thinking - how to turn good ideas into brilliant ones. You'll get tips on how to hone your creative skills, how to be your problems therapist and finally how to execute those brilliant ideas.

    A little more about Tim Duggan:
    Tim is an author and new media entrepreneur. He has co-founded several digital media ventures, most notably Junkee Media, one of the leading publishers for Australian millennials that was acquired by ASX-listed oOh!media.

    Tim's first book, Cult Status: How to Build a Business People Adore, was named the Best Entrepreneurship Book at the 2021 Australian Business Book Awards. His second book, Killer Thinking: How to Turn Good Ideas into Brilliant Ones, explores creativity in the workplace.

    Tim is also the chairman of the Digital Publishers Alliance, an industry body that represents over a hundred titles from leading independent digital publishers. He began his career as a music journalist for Rolling Stone, and sits on several boards including the Griffin Theatre Company, Australia's new writing theatre.

    Tim lives with his husband, Ben, and dog, Winnie, in Sydney.

    Where you can find him and connect
    Website: https://timduggan.com.au/
    Impact Statement Masterclass: https://impactstatementmasterclass.thinkific.com/

    • 56 min
    Dr Marcele De Sanctis: Unpacking Leadership for Growth

    Dr Marcele De Sanctis: Unpacking Leadership for Growth

    In this episode we speak with Dr Marcele De Sanctis, an Organisational Psychologist, about all thing's leadership. Marcele is the Co-Founder of Centre for Leadership Advantage and a key thought leader on the topic of leadership.

    In this conversation we unpack the leadership skills needed the most at the moment and trends Marcele is seeing across her clients.

    We also dig into how leadership can build bridges between the great divide of sales and marketing with everything from culture, KPI, communication and strategy.

    A little bit about Dr Marcele De Sanctis:

    Marcele has extensive experience working with global, ASX-listed, private and Government organisations, supporting Boards, CEOs, C-level executives and senior leaders in capability development and competency architecture, leadership assessment, leadership development, executive coaching, talent management and L&D.

    Marcele is a regular public/keynote speaker and workshop facilitator in the field of leadership, women in leadership and more and presents at conferences, summits and events. She has been invited to contribute to media publications in the field of leadership including BOSS Magazine, the Australian Financial Review and Australian Institute of Management publications.

    She co-founded the Centre for Leadership Advantage (CLA) in 2016. She provides psychological products and services for leadership and is independent and objective in her advisory approach. Prior to merging with Fisher Leadership in 2021, she built a business which comprised a team of organisational psychologists, scientist-practitioners, leadership specialists and thought leaders who designed evidence-based, research-supported solutions for global, ASX-listed, large private and public sector clients.

    Where you can find her and connect:

    https://centreforleadershipadvantage.com/
    https://www.linkedin.com/in/dr-marcele-de-sanctis-1a862712/

    • 52 min
    Heather Porter: The secrets behind lead generation & digital marketing

    Heather Porter: The secrets behind lead generation & digital marketing

    Heather Porter loves helping to simplify digital marketing for businesses so they can pinpoint what works for them and stop wasting time and resources on what doesn't.

    In this episode, we have so much juicy goodness for you. We discover the secrets behind successful lead generation and digital marketing and share tips on how sales can leverage social media. And of course, my favourite topic is how sales and marketing can collaborate. Heather brings a realistic and highly practised approach to this topic, she's phenomenal!

    Getting to know Heather: Heather Porter has 15 years of experience in digital marketing. She is a business owner, a consultant, and a highly sought-after keynote speaker. Heather founded Website Love, which is a website development and social media agency specializing in digital marketing. She is also 1 of 7 Meta (formerly Facebook) Certified Lead Trainers in Australia and New Zealand and a Meta Certified Media Buying Professional. Heather provides educational services, coaching, consulting, and so on. Not only that, but she is also a best-selling author.

    You can find out more about Heather here: https://heatherporter.com/

    • 45 min
    Michele Chevalley Hedge: Peak Performance - Setting the mind and body up for success

    Michele Chevalley Hedge: Peak Performance - Setting the mind and body up for success

    Michele Chevalley Hedge was previously a teacher in New York so she truly understands the needs of time-poor educator who, family or not, want health but not hassle. She is often introduced by health magazine editors as "the modern day nutritionist - the one who likes a bit of wine and coffee." As an educator and regular speaker in schools, Michele's compassion and humour is recognised amongst students as a presentation they will never forget.

    In this episode, we tap into what it means to be a high performer and how to use nutrition to set your mind and body up for success. Michelle also shares some great hacks to help you find balance amongst the busyness.

    Getting to know Michele: In the past 10 years, Michele has worked with over 700 schools - mostly here in Australia but globally as well. She is affiliated with Positive Education Association and speaks for them regularly. Appeared on The Sunrise Show to discuss the World Health Organisation's recommendations on nutrition, cancer and sugar. A Cure Cancer Ambassador and Heart Research Institute Ambassador, nominated for the second year in a row as a Finalist in the Australian Mental Health Awards and author of Beating Sugar Addictions for Dummies, Healthy Hormones, and current book, Eat, Drink & Still Shrink...a joyful guide to live for the busy, healthy person are both international top sellers in wellbeing.

    Michele is a sought after presenter because she is authentic and connects to people who desire knowledge and evidence-based research, but not in an overwhelming jargon filled way or with a fad diet.

    You can find out more about Michele here: http://www.ahealthyview.com/

    Download the whitepaper here: https://whitepaper.salesredefined.com.au/

    • 45 min

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