25 min
#110 Alvin From Relab Studios: Designing The Perfect Website The Ecom Show
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- Entrepreneurship
#110 Alvin From Relab Studios: Designing The Perfect WebsiteToday's episode of The Ecom Show is special because it's the first time we'll be diving into the intricacies of product design.
We have Alvin Hermanto from Relab Studios here with us today to talk about everything that goes into designing the perfect e-commerce store. Relab Studios is a specialized design agency that helps e-commerce businesses design products like websites and applications by combining design thinking with UI/UX capabilities.
Daniel and Alvin met through YouTube as they're both YouTube entrepreneurs that share expert tips and strategies specific to their field. Daniel talks about his experience of running Budai Media, an e-commerce retention marketing agency, on his Youtube channel; he also shares tips and strategies to help other businesses scale. Similarly, Alvin Hermanto also has an active Youtube channel, where he teaches businesses about design thinking and product design.
Tune in to this episode to find out more about:
✔ How Relab Studios Began
✔ The 6 Stages of Designing A Website
✔ Design Tips From Alvin
How Relab Studios BeganRelab Studios is Alvin Hermanto's first business. It's a design consultancy firm that provides digital product design and solves design problems for e-commerce clients. They build and work with websites, applications, and other portals.
Growing up in Indonesia, Alvin had always been interested in design. Unsure about what to specialize in, he went to Malaysia and studied graphic designing since it was a broader field of study. His university gave him the opportunity to complete his course in Australia, which is where he earned his degree in graphic designing with honors.
Alvin began offering his services as a graphic designer almost 15 years ago. He worked with several brands and transitioned to becoming a digital designer during the time of the e-commerce boom.
It's been over nine years since Alvin started his own UI/UX design consultancy firm Relab Studios. They focus on an intersection between business and UX design or user experience design. Alvin's firm designs software websites and applications; they also share their expertise and techniques on their growing Youtube channel.
The 6 Stages of Designing A WebsiteAlvin has devised a six-stage design process to create the perfect website for his clients. These stages blend design thinking and agile design methodologies to create a website that truly represents their client's brand. The idea is to pay equal attention to strategy and user empathy to create a user-friendly experience through a collaborative process. Here are the six stages to perfecting your design:
Understanding: Stage one is understanding the user, which is the end-user itself. But you're also trying to understand the business. And the way you would do this is by conducting interviews with different stakeholders of the business in the room. You do this to understand the vision of the business, future plans, needs, and expectations from the product. This is the most crucial step, as it forms a base for the rest of your decisions.Defining: You've understood the problem; now it's time to sit and define the goal of the product. This is done by outlining the premise to create a user strategy template, or a set of design principles, success metrics, the value proposition canvas, and solutions that will define all the needs established in the understanding phase.Ideating: This is where you start sketching solutions and start putting down ideas on what you want your product to look like. This stage is the most collaborative as it involves both the clients and the design team sitting together to put down ideas that they'd like to see in the product. It's basically a visual representation of all the thoughts and ideas that will frame the website.Deciding: The ideation phase involves jotting down all the ideas and thoughts that could go into the product. Stage four is where you narrow your focus down and
#110 Alvin From Relab Studios: Designing The Perfect WebsiteToday's episode of The Ecom Show is special because it's the first time we'll be diving into the intricacies of product design.
We have Alvin Hermanto from Relab Studios here with us today to talk about everything that goes into designing the perfect e-commerce store. Relab Studios is a specialized design agency that helps e-commerce businesses design products like websites and applications by combining design thinking with UI/UX capabilities.
Daniel and Alvin met through YouTube as they're both YouTube entrepreneurs that share expert tips and strategies specific to their field. Daniel talks about his experience of running Budai Media, an e-commerce retention marketing agency, on his Youtube channel; he also shares tips and strategies to help other businesses scale. Similarly, Alvin Hermanto also has an active Youtube channel, where he teaches businesses about design thinking and product design.
Tune in to this episode to find out more about:
✔ How Relab Studios Began
✔ The 6 Stages of Designing A Website
✔ Design Tips From Alvin
How Relab Studios BeganRelab Studios is Alvin Hermanto's first business. It's a design consultancy firm that provides digital product design and solves design problems for e-commerce clients. They build and work with websites, applications, and other portals.
Growing up in Indonesia, Alvin had always been interested in design. Unsure about what to specialize in, he went to Malaysia and studied graphic designing since it was a broader field of study. His university gave him the opportunity to complete his course in Australia, which is where he earned his degree in graphic designing with honors.
Alvin began offering his services as a graphic designer almost 15 years ago. He worked with several brands and transitioned to becoming a digital designer during the time of the e-commerce boom.
It's been over nine years since Alvin started his own UI/UX design consultancy firm Relab Studios. They focus on an intersection between business and UX design or user experience design. Alvin's firm designs software websites and applications; they also share their expertise and techniques on their growing Youtube channel.
The 6 Stages of Designing A WebsiteAlvin has devised a six-stage design process to create the perfect website for his clients. These stages blend design thinking and agile design methodologies to create a website that truly represents their client's brand. The idea is to pay equal attention to strategy and user empathy to create a user-friendly experience through a collaborative process. Here are the six stages to perfecting your design:
Understanding: Stage one is understanding the user, which is the end-user itself. But you're also trying to understand the business. And the way you would do this is by conducting interviews with different stakeholders of the business in the room. You do this to understand the vision of the business, future plans, needs, and expectations from the product. This is the most crucial step, as it forms a base for the rest of your decisions.Defining: You've understood the problem; now it's time to sit and define the goal of the product. This is done by outlining the premise to create a user strategy template, or a set of design principles, success metrics, the value proposition canvas, and solutions that will define all the needs established in the understanding phase.Ideating: This is where you start sketching solutions and start putting down ideas on what you want your product to look like. This stage is the most collaborative as it involves both the clients and the design team sitting together to put down ideas that they'd like to see in the product. It's basically a visual representation of all the thoughts and ideas that will frame the website.Deciding: The ideation phase involves jotting down all the ideas and thoughts that could go into the product. Stage four is where you narrow your focus down and
25 min