iDigress with Troy Sandidge Troy Sandidge

Why do many business leaders expect other people to just "understand" their value in the marketplace?
I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.

Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business.

But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

90% of all business ideas will fail miserably. Most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. Let's discuss how to be part of the 10% that actually makes it work!

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?
But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?
This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it.
This episode is Part Two of the conversation that pulls from a live interview webinar with Agorapulse.