21 episodes

Ask a CFO is a weekly corporate finance Q & A with CEO of Vanreusel Ventures, James Vanreusel. James, has over 15 years of experience working at a CFO level for international non-profit and for-profit companies with a focus on impact in tech, healthcare. Each week James will answer a question sent to him, on topics surrounding: corporate finance, entrepreneurship milestones, FP& A, tech stacks, growing pains, investor relations, fundraising, M&A and more. Growing and scaling a business is a roller coaster ride, by answering these common questions CEO's will be able to get to their ideal results as fast as possible, get past each milestone and eventually....scale.

Ask a CFO- A weekly Q & A on corporate finance topics James Vanreusel

    • Business
    • 5.0 • 2 Ratings

Ask a CFO is a weekly corporate finance Q & A with CEO of Vanreusel Ventures, James Vanreusel. James, has over 15 years of experience working at a CFO level for international non-profit and for-profit companies with a focus on impact in tech, healthcare. Each week James will answer a question sent to him, on topics surrounding: corporate finance, entrepreneurship milestones, FP& A, tech stacks, growing pains, investor relations, fundraising, M&A and more. Growing and scaling a business is a roller coaster ride, by answering these common questions CEO's will be able to get to their ideal results as fast as possible, get past each milestone and eventually....scale.

    Episode 21:How a CFO helps a scaling non profit

    Episode 21:How a CFO helps a scaling non profit

    E21: HOW CAN A FINANCE TEAM HELP A NON-PROFIT WHILE THEY ARE SCALING?
     The #AskaCFO series is a weekly Q & A with CFO James Vanreusel.  James answers questions ranging from  corporate finance,  FP& A, Investor Relations, Professional Development, Business Growth, Fundraising, M& A, and more.
    There’s a reason large, successful companies maintain a full C-suite and Board of Directors. The varying perspectives and areas of expertise contributed by experienced individuals are
    invaluable to strategic decision making.   Interim CFOs temporarily fill the gap in the executive team so that growing and scaling non profits can unleash the strengths of executive partnerships.  With structured leadership from a CFO and a full finance team, non-profits will gain a complete understanding of their financial position in turn gain confidence in their long term strategy.   Scaling a company like a Non-Profit takes lots of work, you need to have everything working very smoothly. Tracking expenses is key, which is not always easy, and will take time to set up. 
    You will end up talking to a lot of committees which can be complex, from finance committees, to audit committees, and sometimes even the compensation committees, all reporting to the board.  As you scale, it becomes increasingly important to start doing more and more in house, so hiring an accountant and an analyst, and eventually a full time CFO, when you see government adoption of country replication when the amount of work from other countries exceeds the amount of hours an outsourced CFO has to work.
    P.S ASK A CFO was recently listed as #3 on the  "Top 15 Corporate Finance Podcasts To Follow in 2021 (feedspot.com)" Thank you to feedspot.com for helping us make that happen, and to everyone who supported our show.  

    • 4 min
    Episode 20:How can a CFO help a For Profit after a Series A or B round of funding? | #AskaCFO with James Vanreusel

    Episode 20:How can a CFO help a For Profit after a Series A or B round of funding? | #AskaCFO with James Vanreusel

    Ask a CFO Weekly Q & A Series
    Episode 20: How can a CFO help a For Profit after a Series A or B round of funding?


    The #AskaCFO series is a weekly Q & A with CFO James Vanreusel.  James answers questions ranging from  corporate finance,  FP& A, Investor Relations, Professional Development, Business Growth, Fundraising, M& A, and more

    CFOs are a thinking partner to the CEO. I have said it multiple times. When you are dealing with fundraising of any kind, you must have support in your back pocket to assist with your financial functionality. Ideally, you want to start getting help from a CFO at least six months before your fundraising efforts, BUT most times, it's better late than never. Investors need complete visibility and 100% of the CEO's time. If you do not have your due diligence in order, your numbers straight, your finance team is working together as one....you will find yourself with friction that is strong enough to slow your growth momentum.  

    A CFO can help growing companies professionalize their financial structure in anticipation of explosive growth and fundraising (Series A or Series B). Many times at this stage, you may not be able to afford an entire finance team, but perhaps you have an accountant. That's great! But they cannot do it alone, and they do not replace a CFO. A CFO will ensure that your finance infrastructure is upgraded and ready for the hard questions that investors will ask. They focus on the behind-the-scenes strategy, help fix what is broken, and ensure that your financial processes are in top condition.  Raising your first round of funding is a pivotal point in your growing for-profit business, and you must have the expertise and mentorship available to you for optimized growth. A CFO and a Finance team will jump in and develop an advanced level of financial planning and reporting that will help you secure your future much faster as a team.  
    P.S ASK A CFO was recently listed as #3 on the  “Top 15 Corporate Finance Podcasts To Follow in 2021 (feedspot.com)” Thank you to feedspot.com for helping us make that happen, and to everyone who supported our show.  

    • 4 min
    Episode 19: The First 90 days as a CFO--Start Ups |Ask A CFO

    Episode 19: The First 90 days as a CFO--Start Ups |Ask A CFO

    Ask a CFO Weekly Q & A Series
    Episode 19: The First 90 days of a CFO during a new engagement
    The #AskaCFO series is a weekly Q & A with CFO James Vanreusel.  James answers questions ranging from  corporate finance,  FP& A, Investor Relations, Professional Development, Business Growth, Fundraising, M& A, and more

    Vanreusel Ventures helps young companies invest early in the financial infrastructure that will enable them to scale efficiently.
    Start-ups are scrappy. Rightfully so because that “whatever it takes” attitude is crucial to success. In this business stage, it is easy to overlook the importance of establishing internal financial discipline from the get-go. Or maybe it just seems impossible since hiring your own CFO is currently out of reach.
    Either way, when you don’t prioritize financial discipline, you are limiting your growth potential.
    What if you could keep the start-up attitude but adopt the financial practices of a much larger, well-oiled company?
    What if you could bring in business without every new client or project wreaking havoc on your internal operations?
    We have developed a due diligence process to quickly assess how well a company sets itself up for future growth, so that we can make the most out of our first 90 days with you.  As soon as we engage with a new client, we move fast.  We take that assessment and use it to inform CEOs of any operational pitfalls and the best ways to address them. It will give you the financial awareness essential to launching growth effectively.
    We tackle the big rocks, the items that are holding back growth and focus hard on them.  Creating momentum is key.   
    P.S ASK A CFO was recently listed as #3 on the  "Top 15 Corporate Finance Podcasts To Follow in 2021 (feedspot.com)" Thank you to feedspot.com for helping us make that happen, and to everyone who supported our show.  

    • 5 min
    Episode 18 |A CFO is a thinking partner to the CEO|#Ask A CFO

    Episode 18 |A CFO is a thinking partner to the CEO|#Ask A CFO

    Ask a CFO Weekly Q & A Series
    Episode 18: CFO’s are a thinking partner to a CFO–not an accountant.
    The #AskaCFO series is a weekly Q & A with CFO James Vanreusel.  James answers questions ranging from  corporate finance,  FP& A, Investor Relations, Professional Development, Business Growth, Fundraising, M& A, and more


    Just like in other parts of a business (Marketing, Sales, People Ops), each department has someone “in charge.” Someone asking the tough questions, making the hard decision, approving changes, and mitigating risks. When a finance department of a growing business doesn’t have someone protecting the financial health of the company, the business will struggle to grow.  
    CFO’s act as the head of the Finance and Accounting department. They will fully understand the principles of accounting and bookkeeping but are not accountants. The CFO is the one who focuses on the big picture items, the big deals, M & A, fraud risk management, fundraising, strategic hiring, audits, and more.  CFO’s act as a thinking partner to the CEO, the head of the Finance department, a mentor to the team, quarterback and guardian. 
    They will guide the finance team through the gears, keep a tight reign on all finance functions, move the company toward financial growth, and support the CEO through massive business decisions.
    An excellent accounting team is crucial but does not take the place of a CFO, and a CFO does not take the place of an accounting team.
    P.S ASK A CFO was recently listed as #3 on the  "Top 15 Corporate Finance Podcasts To Follow in 2021 (feedspot.com)" Thank you to feedspot.com for helping us make that happen, and to everyone who supported our show.  
     

    • 11 min
    Episode 17: Why do companies need a CFO| #AskaCFO with James Vanreusel

    Episode 17: Why do companies need a CFO| #AskaCFO with James Vanreusel

    One of the big questions is how early on do you need a CFO?
    During the initial stages of a start-up, filling out the basic building blocks is the first step towards growth. A CFO helps with that. When we engage with a new client, one of the first things I like to do is an analysis to evaluate the gaps. Some of the most common questions I ask when engaging with a new client are: 
    1. Is there an accounting and bookkeeping team
    2. Are the books right? Is there tight reporting?
    2. How are the taxes?
    3. Is the team set up for growth?
    4. Do they need to hire or restructure?
    5. What about internal controls?
    6. Have they focused on preventing fraud?
    7. Are they prepared for audits?
    8. Is the annual budget set up?
    9. If a non-profit how is the board set up?
     The CFO acts as a quarterback for the internal functions and structure of the finance team.  All of this is to keep the company on a growth track, eliminate risks, and attract and keep investors and donors happy and excited about your business.
    A CFO should have a good ecosystem where they can plug and play the right vendors for the company they are working with --and fill the gaps. If a company needs an accounting team, it should be easy for a CFO to set up. The faster things get set up, and those gaps get filled, the sooner we can focus on the company growth model. That's the end goal!
     Vanreusel Ventures has a start-up stack, which is a list of preferred resources regularly engaged in helping support our clients and once again "fill the gaps." Many times we are involved before a company doing any fundraising--we get things ready to grow. We focus on building the company model to project out. Investors will not be interested in the books out of sorts or not producing the correct numbers. If data is missing, we will engage with an accountant to tighten that up and ensure accurate financials. If the internal structure and functionality are not perfect, we help restructure and create a plan there. Down to something as simple as policies, procedures, and handbooks. Whatever is needed to keep things moving.  
     Getting past the start-up phase can take 12-18 months and is really about building the right team, keeping the books in order, having forward-looking FP and A, an accurate working budget, and air-tight internal controls. Investors will require all of that.

    P.S ASK A CFO was recently listed as #3 on the  "Top 15 Corporate Finance Podcasts To Follow in 2021 (feedspot.com)" Thank you to feedspot.com for helping us make that happen, and to everyone who supported our show.  

    • 8 min
    Episode 15: The Audit Process

    Episode 15: The Audit Process

    In Episode 15 of #ASKaCFO James Vanreusel of Vanreusel Ventures discusses his experience with the audit process for both for-profit and non-profit companies in the health and tech sectors.  Audits are complex and intricate.  At times, they can seem like a looming task, but the purpose of an audit is not to create extra work for your Finance Team.  Ultimately, in the end with a positive result, it can make your company more profitable, and attractive to investors and stakeholders.


    During an audit, part of my job as a CFO is to keep an open mind and maintain a close repour with auditors to ensure the process is completed smoothly without major issues.  I talk about due diligence a lot and for a reason.  The more prepared you are the better your audit will go.  Having your ducks in a row before an audit will save your finance team countless hours and is sure to minimize issues and potential flags. No audit is the same, and every audit firm has different requirements. You must be prepared for anything.


    The #AskaCFO series is a weekly Q & A with CFO James Vanreusel.  James answers questions ranging from corporate finance,  FP& A, Investor Relations, Professional Development, Business Growth, Fundraising, M& A, and more.  If you have any questions you would like James to discuss please submit them directly to james@vanreuselventures.com

    • 7 min

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