26 episodes

Ask a CFO is a weekly corporate finance Q & A with CEO of Vanreusel Ventures, James Vanreusel. James, has over 15 years of experience working at a CFO level for international non-profit and for-profit companies with a focus on impact in tech, healthcare. Each week James will answer a question sent to him, on topics surrounding: corporate finance, entrepreneurship milestones, FP& A, tech stacks, growing pains, investor relations, fundraising, M&A and more. Growing and scaling a business is a roller coaster ride, by answering these common questions CEO's will be able to get to their ideal results as fast as possible, get past each milestone and eventually....scale.

Ask a CFO- A weekly Q & A on corporate finance topics James Vanreusel

    • Business
    • 5.0 • 3 Ratings

Ask a CFO is a weekly corporate finance Q & A with CEO of Vanreusel Ventures, James Vanreusel. James, has over 15 years of experience working at a CFO level for international non-profit and for-profit companies with a focus on impact in tech, healthcare. Each week James will answer a question sent to him, on topics surrounding: corporate finance, entrepreneurship milestones, FP& A, tech stacks, growing pains, investor relations, fundraising, M&A and more. Growing and scaling a business is a roller coaster ride, by answering these common questions CEO's will be able to get to their ideal results as fast as possible, get past each milestone and eventually....scale.

    How can a CFO build deeper relationships with investors?

    How can a CFO build deeper relationships with investors?

    Episode 26 | Ask a CFO | How can a CFO build deeper relationships with investors?
    Are you trying to raise capital from venture capitalists, foundations, or even family offices? 
    In Episode 26 of #ASKaCFO, James Vanreusel of Vanreusel Ventures discusses building strong relationships with investors by learning how to offer them benefits unique to your business.
    You’ll learn three strategies for building deeper connections with investors that lead to success in fundraising.
    Ready To Scale? But not ready to invest in CFO?
    One of our bespoke packages can help you.  One of our membership options may be able to help.  Learn more here
    Pro Membership:
    This is ideal for those who want to do it themselves, but with a thinking partner by their side! Gain the hands-on training and access to our community that you need at this stage of your business. 
    Enterprise Package:
    Perfect for companies who are on the edge of growth, and ready to take that next step but want someone to do the work for you.  Bring us on board as your interim CFO. We'll guide you through the planning & execution you'll need to guide your growth.  From modeling to M&A our expert team is ready to dive in.  

    • 2 min
    Diving into the Employee Tax Credit (ERC). What is it and could you be eligible?

    Diving into the Employee Tax Credit (ERC). What is it and could you be eligible?

    Looking for an outsourced accountant for your professional services firm?
    Russell Benaroya with Stride services can help, start here:
    https://stride.services/

    In need of someone to help calculate and file your employee retention credits?
    We can help connect with you one of our partners to do it for you.  Reach out and we can connect you.
    https://vanreuselventures.com/contact/

    Need CFO-level support and strategic advisory, but are not ready for an interim CFO?
    The CFO thinking partner may be able to help.  Learn more here:
    http://products.vanreuselventures.com/cfothinkingpartner

    LinkedIn:https://www.linkedin.com/in/jamesvanreusel/
    Twitter:https://twitter.com/JamesVanreusel
    Youtube:https://youtube.com/playlist?list=PL7-6z47BPMnY9eJn0gCha6gv1WtquitMm
    Website: www.vanreuselventures.com

    • 6 min
    Tips to avoid an enormous tax bill

    Tips to avoid an enormous tax bill

    Looking for an outsourced accountant for your professional services firm?
    Russell Benaroya with Stride services can help, start here:
    https://stride.services/

    In need of someone to help with your tax planning.
    We can help connect with you one of our partners to do it for you.  Reach out and we can connect you.
    https://vanreuselventures.com/contact/

    Need CFO-level support and strategic advisory, but are not ready for an interim CFO?
    The CFO thinking partner may be able to help.  Learn more here:
    http://products.vanreuselventures.com/cfothinkingpartner

    LinkedIn:https://www.linkedin.com/in/jamesvanreusel/
    Twitter:https://twitter.com/JamesVanreusel
    Youtube:https://youtube.com/playlist?list=PL7-6z47BPMnY9eJn0gCha6gv1WtquitMm
    Website: www.vanreuselventures.com

    • 5 min
    Understanding the Complexities of being an Interim CFO for a Turn Around Company

    Understanding the Complexities of being an Interim CFO for a Turn Around Company

    We now offer our CFO-level support and expert guidance in a monthly membership to fast-track your business goals, financial skills, and fundraising.
    Learn More Here


    Episode 23 : In this episode Co-Founder of  Stride Services, Russell Benaroya was our special host.  He and James discussed the complexities of working with a “turnaround’ company. 
    A company that is in a turnaround transition has recently suffered a huge loss, had to cut costs and many times paused payroll to keep its doors open.  
    When you are an interim CFO coming into help a turnaround, working quickly and effectively is key to making quick and impactful changes.  The number one goal for an interim CFO working with companies like this is to keep the doors open, keep employees paid, and bring the company back to a break-even position.  
    The first thing to look at are always expenses.  You have to fully understand the business and the revenues and the “why” behind the cash flow and sales decrease.  Taking a close look at the expenses and asking your self ” what needs to happen to make this company profitable again,” is always the first step. 
    If expenses have already been cut, you have to ask “was the cut deep enough?”
    When a company is in crisis, the first thing that needs to be watched carefully is cash flow.  Creating conservative sales numbers and a 13-week cash flow forecast is a great way to keep a handle on what to expect in the coming weeks.  In a turnaround, it is critical to get really exact, because every dollar counts, and is critical to get right.
    The ultimate goal is to building momentum, by fine-tuning processes and creating a plan. As an Interim CFO coming in with a vision and a plan as to what the company can look like in 12 months, getting the team realigned and rowing in the same direction again should always be the initial focus, and that can take a lot of work.  But eventually, it will build momentum and fine-tune processes so the plan can be solidified and people start getting excited because they are seeing the upside again. 

    • 6 min
    Episode 22: How to Cut Administrative Costs in your Start Up

    Episode 22: How to Cut Administrative Costs in your Start Up

    Learn the #1 Key to Creating a Thriving Business

    Episode 22: How to Cut Administrative costs in your Start-Up

     The #AskaCFO series is a weekly Q & A with CFO James Vanreusel, CE and Founder of Vanreusel Ventures.  In this series James answers questions ranging from  corporate finance,  FP& A, Investor Relations, Professional Development, Business Growth, Fundraising, M& A, and more.

    One of the most important things to remember when running a start up with limited resources, is that every expense is on the chopping block every month.  As we all know we live in the world of subscriptions and it is very easy to let them get out of control. If you want to keep expenses flat, to maximize profitability, you want to take some of the money from elsewhere, to invest in areas that are really going to help you as you scale. To do this, you need to go through your p&l, your chart of accounts, even all the all the operating expenses.  

     When costs are high and revenue is uncertain you should sit down each month, and look at every single expense and ask yourself three very important questions:

    1. Is this expense necessary to function as a business.
    2. Is it doing its job? Is it helping you grow?
    3. Can I get it cheaper?

    • 3 min
    Episode 21:How a CFO helps a scaling non profit

    Episode 21:How a CFO helps a scaling non profit

    E21: HOW CAN A FINANCE TEAM HELP A NON-PROFIT WHILE THEY ARE SCALING?
    Learn 5  Business Growth Strategies

     The #AskaCFO series is a weekly Q & A with CFO James Vanreusel.  James answers questions ranging from  corporate finance,  FP& A, Investor Relations, Professional Development, Business Growth, Fundraising, M& A, and more.
    There’s a reason large, successful companies maintain a full C-suite and Board of Directors. The varying perspectives and areas of expertise contributed by experienced individuals are
    invaluable to strategic decision making.   Interim CFOs temporarily fill the gap in the executive team so that growing and scaling non profits can unleash the strengths of executive partnerships.  With structured leadership from a CFO and a full finance team, non-profits will gain a complete understanding of their financial position in turn gain confidence in their long term strategy.   Scaling a company like a Non-Profit takes lots of work, you need to have everything working very smoothly. Tracking expenses is key, which is not always easy, and will take time to set up. 
    You will end up talking to a lot of committees which can be complex, from finance committees, to audit committees, and sometimes even the compensation committees, all reporting to the board.  As you scale, it becomes increasingly important to start doing more and more in house, so hiring an accountant and an analyst, and eventually a full time CFO, when you see government adoption of country replication when the amount of work from other countries exceeds the amount of hours an outsourced CFO has to work.
    P.S ASK A CFO was recently listed as #3 on the  "Top 15 Corporate Finance Podcasts To Follow in 2021 (feedspot.com)" Thank you to feedspot.com for helping us make that happen, and to everyone who supported our show.  

    • 4 min

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