26 min
Make Marketing to Retail Easier With Retailbound Art of the Kickstart
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- Business
In this episode of Art of the Kickstart, we interviewed Yohan Jacob, the founder and president of Retailbound. Retailbound works to get emerging brands noticed by retail buyers. More importantly, they help these brands maintain a long-term relationship with buyers so they can enjoy sustained growth. In 14 years, they've worked with more than 4,000 product companies. Retailbound has also established a system of preparing brands to transition from crowdfunding to retail. Learn how Jacob's three decades of experience in the industry have allowed him to evolve with and create Retailbound.
Topics Discussed and Key Crowdfunding Takeaways
* Jacob's background, which included a position as a major buyer at Sears and Office Max, led him to create Retailbound
* How Retailbound helps clients prepare for retail, including creating a go-to-market strategy
* How Retailbound's market and the audience has changed over the past 14 years
* What does the path from crowdfunding to retail look like?
* What is the future of retail?
Links
* Retailbound's Website
* Retail Bound: Learn How to Sell Your Products to Retailers by Yohan Jacob
* Winning Ugly by Brad Gilbert
Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome, entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor, ProductHype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now, let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today, I am honored to be joined by Yohan Jacob, the founder and president of Retailbound, and if you haven’t heard of Retailbound, where have you been? Obviously, you guys have been listening to my show for years now, but Retailbound is an agency that helps emerging brands get into these ...
In this episode of Art of the Kickstart, we interviewed Yohan Jacob, the founder and president of Retailbound. Retailbound works to get emerging brands noticed by retail buyers. More importantly, they help these brands maintain a long-term relationship with buyers so they can enjoy sustained growth. In 14 years, they've worked with more than 4,000 product companies. Retailbound has also established a system of preparing brands to transition from crowdfunding to retail. Learn how Jacob's three decades of experience in the industry have allowed him to evolve with and create Retailbound.
Topics Discussed and Key Crowdfunding Takeaways
* Jacob's background, which included a position as a major buyer at Sears and Office Max, led him to create Retailbound
* How Retailbound helps clients prepare for retail, including creating a go-to-market strategy
* How Retailbound's market and the audience has changed over the past 14 years
* What does the path from crowdfunding to retail look like?
* What is the future of retail?
Links
* Retailbound's Website
* Retail Bound: Learn How to Sell Your Products to Retailers by Yohan Jacob
* Winning Ugly by Brad Gilbert
Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome, entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor, ProductHype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now, let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today, I am honored to be joined by Yohan Jacob, the founder and president of Retailbound, and if you haven’t heard of Retailbound, where have you been? Obviously, you guys have been listening to my show for years now, but Retailbound is an agency that helps emerging brands get into these ...
26 min