INspired INsider Podcast Dr. Jeremy Weisz

Rusty Shelton is an accomplished entrepreneur and thought leadership strategist who serves as the Founder and CEO of Zilker Media, a leading agency specializing in building platforms for authors, thought leaders, and brands.Rusty is also the co-author of “Mastering the New Media Landscape: Embrace the Micromedia Mindset” and “The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego.” He is a sought-after speaker, sharing insights on PR and marketing, and an active member of the Entrepreneurs’ Organization in Austin.
In this episode… In an ever-evolving digital landscape, building a personal brand with authenticity and trust is indispensable for growth. On this riveting episode of Inspire Insider, Rusty Shelton, the mastermind behind Zilker Media, sheds light on the power of people-driven brands. Rusty unveils the secret sauce to establishing thought leadership, encompassing strategies usually relegated to authors and publishers. Through captivating examples, he demonstrates the potential of quiz marketing as a potent lead magnet, which segues into a discussion on the Authority IQ quiz – a tool that helps individuals comprehend their standing in thought leadership. 
Rusty continues educating listeners by discussing the significance of an online brand audit, urging the use of a distinctive name to dominate search results. He emphasizes the necessity of positioning oneself as a thought leader with insights to share rather than an operator looking to sell. Furthermore, Rusty talks about combating the perception of ego-driven branding by serving as a messenger for a mission-driven cause.
In this episode of “Transform Your Brand Marketing with People-Driven Strategies,” Dr. Jeremy Weisz interviews Rusty Shelton, the Founder and Chairman of Zilker Media. They unravel the intricacies of building a powerful personal brand. Key takeaways include the efficacy of quiz marketing in generating leads, the significance of online brand audits in bolstering searchability, and the profound impact of cultivating trust through thought leadership. Don't miss this insightful conversation teeming with actionable strategies!

Tom Breeze is the Founder and CEO of Viewability, a world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. He has had multiple successful ventures in presentation skills training, video marketing, and online marketing — but has now focused his expertise on video advertising. With over a decade of experience in the industry, 
Tom is a leading authority in YouTube advertising. He obtained a bachelor's degree in Psychology from the University of Leeds and a master's in Psychology from the University of Surrey.
In this episode… If you're running a business and looking to grow your brand, YouTube video ads are a must-have in your marketing strategy. However, creating high-quality video ads that resonate with your target audience is challenging. So, how can you make ads that attract and convert the right audience?
According to Tom Breeze, YouTube is the world's largest video-sharing platform that attracts billions of users. This platform is a goldmine for businesses looking to increase brand visibility, drive traffic, and boost revenue. However, creating compelling video ads that resonate with your audience requires expertise and skills that many businesses don't have in-house. He recommends hiring a professional YouTube advertising agency to help you create high-quality video ads that deliver results. 
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Tom Breeze, Founder and CEO of Viewability, to discuss his journey running a YouTube ad agency to help businesses achieve their marketing goals. Tom explains how Viewability helps businesses with YouTube ads, the four quadrants for making a YouTube campaign work, the ADUCATE framework for creating YouTube ads, and their Xray tool.

Manick Bhan is the Founder and CEO of LinkGraph, a full-service digital marketing agency that provides SEO services and growth marketing to hundreds of brands. He is also the Founder and CTO of SearchAtlas, the most comprehensive SEO software suite for site owners, digital marketers, and SEO professionals. 
With over a decade of experience in Search Engine Optimization (SEO) for in-house and agency projects, Manick has taught startups and Fortune 500 companies how to scale with a data-driven SEO strategy to penetrate any market effortlessly and create sustainable growth. He was also the Founder, CTO, and CEO of Rukkus (TickPick acquired the brand).
In this episode… Do you wish to become a successful entrepreneur in the technology industry? What can you learn from a flourishing leader who has successfully built more than one SEO firm in the space? 
Thriving in the tech industry can be a challenging but rewarding experience. According to Manick Bhan, you need a clear understanding of the market, an innovative approach, and a willingness to continuously learn and adapt to changes in the industry. He shares his journey building multiple tech-focused businesses and the challenges he had to overcome to establish a strong reputation in the industry.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Manick Bhan, Founder and CEO of LinkGraph. Manick talks about his journey building LinkGraph and SearchAtlas, their ideal client profiles, building Rukkus to its acquisition point, and thoughts about fundraising and bootstrapping.

Cash Miller, an expert in leveraging the internet for growing sales numbers, brings a wealth of knowledge and experience to the digital marketing landscape. As the CEO of Titan Digital, Cash's commitment extends beyond expertise in web design, development, and online marketing. His role encompasses fulfilling promises to clients, nurturing employees, and charting a course for the company's future growth. 
With specialties ranging from search engine optimization and pay-per-click marketing to logo design and branding, Cash Miller's profound impact on business transformation is a testament to his digital marketing prowess and business acumen.
In this episode… Embark on a transformative journey as we delve into the fascinating world of digital marketing and entrepreneurship with Cash Miller. From battlefield experiences to building a thriving digital agency, Cash's unique career trajectory will captivate you. 
Join us as Cash Miller unveils his remarkable evolution from military service to spearheading Titan Digital, a pioneering digital marketing agency. See how he brings his expertise to dealing with challenges in financial management and client dynamics. According to Cash, the growth of his agency is due to the potent blend of innovation, resilience, and seizing opportunities. 
In this episode of the Inspired Insider Podcast, join host Dr. Jeremy Weisz as he interviews Cash Miller, the force behind Titan Digital. He shares his remarkable journey from the battlefield to transforming digital marketing. With insights that span from client dynamics to equipping entrepreneurs for growth, Cash's story is a testament to adaptability, perseverance, and pioneering success in a dynamic digital landscape.

Mina Elias is a trailblazer in Amazon selling and PPC advertising. From launching his successful nutrition supplement brand on Amazon to becoming an internationally acclaimed expert, Mina's journey has been marked by rapid sales growth and a reputation as the go-to Amazon PPC authority. Featured prominently in Forbes for his innovative strategies, Mina's company, Trivium Group, was born out of a passion for helping eCommerce brands flourish on Amazon. 
In this episode… In a world where engineering meets entrepreneurship and MMA fuels business acumen, we sit down with Mina Elias to discuss his extraordinary journey. From crafting electrolyte powders for athletes to mastering Amazon PPC strategies, Mina's story is a tapestry of determination and innovation. 
Venturing from corporate engineering to supplement sensation, Mina Elias gained extensive experience in Amazon PPC. He emphasizes the need to balance discipline and network building. He also goes into the details of purpose-driven product creation, marketing mastery, and the boundless potential of strategic eCommerce. 
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Mina Elias. They talk about how Mina's synergy of engineering precision and MMA mindset fueled his success. From decoding the intricacies of Amazon PPC to crafting flavors that win hearts, Mina unveils his expert strategies. Learn about the essence of progress over perfection, the symphony of data-driven eCommerce, and the power of building remarkable networks.

Andrew Street is an automotive advertising technologist who has made his mark in the industry by mastering cost-effective advertising platforms. While working as a Local Business Consultant for Facebook during the platform's ad rollout, Andrew gained invaluable insights into unlocking its potential. 
Wanting to revolutionize the automotive advertising landscape, he founded Dealer OMG — a marketing firm recognized for its unique blend of creative design and precise ad targeting using their AdTech, vinAMP. Under Andrew's leadership as CEO, Dealer OMG has grown from an idea to an Inc. 5000 fastest-growing company in the US.
In this episode… Step into a world of automotive marketing transformation with Andrew Street as he guides us through his entrepreneurial journey from being a Facebook consultant to Dealer OMG's CEO. He shares his strategic insights and profound experiences that have revolutionized digital marketing for car dealerships. 
Andrew discusses how niche focus and the power of adaptation help any business grow. He mentions the crucial ideas in creating compelling advertising and the challenges of scaling a bootstrap business. According to him, if you’re running an agency, the key to success is balancing agency and software development. 
In this episode of the Inspired Insider Podcast, Andrew Street shares a roadmap for entrepreneurial success. Join our host, Dr. Jeremy Weisz, as they delve into the automotive advertising landscape and explore lead generation, agile adaptation, and team empowerment. He also discusses the art of nurturing talent, embracing change, and maintaining a vibrant company culture — all crucial to scaling a dynamic business.