43% and Rising EARNEST

How do you build a brand around yourself?
Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old.
She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.
 

Valerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency-side of marketing.
She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.
 

Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.
She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.

How do you get everything you want from life and work? 
Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.
She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.
Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present.
 

How do women succeed in a working world designed by men?
There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.
Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back. 
 

How do you find your marketing niche? Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the  world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo.
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Find out more about Juliet: https://www.linkedin.com/in/julietpurcell/