8 episódios

B2B experts talk about the latest digital sales and marketing topics, trends, and tips to help individuals and teams take their business skills to the next level.

Ascend Business Podcast James Jacobi

    • Negócios

B2B experts talk about the latest digital sales and marketing topics, trends, and tips to help individuals and teams take their business skills to the next level.

    How to Create Fast Revenue Now and Set Yourself For Success in 2022

    How to Create Fast Revenue Now and Set Yourself For Success in 2022

    This is one of our favorite topics, how to create more sales NOW.   In this episode, we talk about:

    - Revisit your close rate and SQLs (Sales Qualified Leads) for clues to what activity levels you need for proper forecasting and goal setting.

    - The "Holiday Blueprint" for your clients so that you have high-quality conversations that yield longer commitments to your business, a clear roadmap for the next 2-3 months for them to work with you, agreement on value created by your firm and its impact to their organization, and options for revenue growth within the account. 

    - Going on a "Meeting Spree" and selling the meeting to prospects to have a loaded calendar for January.

    - Positioning thought leadership in your messaging so your prospect is more interested in speaking with you candidly.

    • 43 min
    Challenges Impacting Your Sales Pipeline (and What to Do About It)

    Challenges Impacting Your Sales Pipeline (and What to Do About It)

    In this episode, we reference a great thought leadership article by FounderScale on sales challenges that impact your sales pipeline.  We address common practices in salesforces that establish cadences but miss on establishing value, differentiation, and demand generation through thought leadership.  We give you several different approaches to gaining traction with your buyer in a noisy and transactional playing field.

    • 40 min
    How to Build Brand Awareness with Your LinkedIn Profile for Getting New Clients

    How to Build Brand Awareness with Your LinkedIn Profile for Getting New Clients

    Your company wants you to "social sell" and connect with people on LinkedIn.  Yet, you have a sales quota and need to continue driving conversations and resort to email/phone calls.  The Gen Z Generation, the tomorrow of all commerce, prefers Social Media as the #1 way they buy products/services.  

    Building and designing your LinkedIn profile the right way will allow buyers to learn about you at their own speed, get educated about your brand and how you can help them, and give them options to learn more or connect with you on the platform.  In this podcast we cover 8 Key Areas you must do right, otherwise, you will miss opportunities for a buyer to be interested in you that needs your help.

    Listen in on how to position your banner photo, your headline, top featured content, and about you sections to properly articulate your value proposition, what you see happening in your client's industry that they care about, and how you are addressing those areas with your content and solutions.

    • 22 min
    Sleuthing, Value Creation, and How to Sell the Meeting

    Sleuthing, Value Creation, and How to Sell the Meeting

    In this episode, Bill and James talk through how to do the right homework on your prospects before you contact them.  Then, it's all about how you position the conversation that they want to have.  This is key.  You want to find out if they share the same point of view as you do, on their business and market.  This will help you have a highly effective and rich conversation about what your buyer wants, their ideas, and curiosity about how you can help.

    • 37 min
    How to Unstuck Yourself and Win the Day in Your Business

    How to Unstuck Yourself and Win the Day in Your Business

    In this episode, Bill and I address the elephant in the room.   You.   You're stuck, overstressed, anxious, and can't find the time to do the important things in your business, like promotion, business development, and following up on leads.  We break down 4 key topics that will help you win the day, destress, and make serious progress this week:



    -We break down the 4 Stages of Business and why stages 3 and 4 are where you want to focus first to win the 4th quarter

    -How to accomplish the hard task(s) you've been putting off in 20 minutes or less

    -How to have and choose a winning mindset to approach your day 

    -Get reacquainted with your why, and let that pull you to take decisive key action now

    Email us at info@ascendadvisers.com or text us at (973) 310-2803 for a 1-on-1 business consultation to help you grow and win now.

    • 42 min
    Winning the 4th Quarter

    Winning the 4th Quarter

    In this episode, Bill and I share with you how to:


    Secure More Sales Meetings Now
    Execute the Right Sales Process to Get you There
    How to Calculate a $1 Million Dollar Sales Pipeline and Know Exactly How Much and What Activity is Needed to Get There

    Goodies included in this episode:  The 7-Touch Strategy, $1 Million Dollar Pipeline Math

    Want a 1on1 look from us to help you optimize your sales pipeline?   Book a 1on1 Executive Briefing at  clientbriefing.ascendadvisers.com

    • 59 min

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