1 episódio

Part of Not For Sale - The Psychology Behind Promotions

Assignments‪!‬ Parmeshwari Bhumkar

    • Negócios

Part of Not For Sale - The Psychology Behind Promotions

    Deconstructing Public Service Advertisements

    Deconstructing Public Service Advertisements

    Remember Mukesh? Or Amitabh Bachchan's "Do boond zindagi ke"? Or even the annoying Covid caller tunes? Public Service Advertisements are everywhere, and through this podcast, we discuss what makes them work (or not)! We also caught up with Mr. Ambi Parameswaran, a veteran Brand Coach, Brand Strategist and Founder of Brand-Building.com, to know more. 

    Made by 2nd year students (PGP) at IIM Ahmedabad

    --

    Links to all PSAs:

    Condom Condom: https://www.youtube.com/watch?v=qlqJEtJzz3I

    Amitabh Bachchan's Polio Ad: https://youtu.be/QEqPQ6kmJUQ

    Mukkaddar ka Sikandar: https://www.youtube.com/watch?v=Zb8-SJQB67E

    Anti-Smoking Ad (Tar): https://www.youtube.com/watch?v=l8K_f4DVvVc

    AIDS Workplace discrimination: https://www.youtube.com/watch?v=mimpndZNt2A

    Road Safety: https://www.youtube.com/watch?v=V7UM4KNodaU

    Akshay Kumar's Anti Smoking Ad: https://www.youtube.com/watch?v=KVhY3WK9zs4

    Balbir Pasha: https://www.youtube.com/watch?v=19f16tPi_Is

    • 20 min

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