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1 episódio
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Assignments! Parmeshwari Bhumkar
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- Negócios
Part of Not For Sale - The Psychology Behind Promotions
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Deconstructing Public Service Advertisements
Remember Mukesh? Or Amitabh Bachchan's "Do boond zindagi ke"? Or even the annoying Covid caller tunes? Public Service Advertisements are everywhere, and through this podcast, we discuss what makes them work (or not)! We also caught up with Mr. Ambi Parameswaran, a veteran Brand Coach, Brand Strategist and Founder of Brand-Building.com, to know more.
Made by 2nd year students (PGP) at IIM Ahmedabad
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Links to all PSAs:
Condom Condom: https://www.youtube.com/watch?v=qlqJEtJzz3I
Amitabh Bachchan's Polio Ad: https://youtu.be/QEqPQ6kmJUQ
Mukkaddar ka Sikandar: https://www.youtube.com/watch?v=Zb8-SJQB67E
Anti-Smoking Ad (Tar): https://www.youtube.com/watch?v=l8K_f4DVvVc
AIDS Workplace discrimination: https://www.youtube.com/watch?v=mimpndZNt2A
Road Safety: https://www.youtube.com/watch?v=V7UM4KNodaU
Akshay Kumar's Anti Smoking Ad: https://www.youtube.com/watch?v=KVhY3WK9zs4
Balbir Pasha: https://www.youtube.com/watch?v=19f16tPi_Is