32 episódios
Big Brand Energy Sophie Wilson from On Track Studio
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- Negócios
This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections.
Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their businesses and platforms into recognisable brands or movements. Through insightful discussions, inspiring interviews, and practical strategies, Sophie shares her signature concept of "Big Brand Energy" to help her audience to make maximum impact online.
Listeners can expect a wealth of strategies, tactics, and mindset shifts as Sophie explores topics such as entrepreneurship, creative processes, branding, marketing, audience engagement, and more. The podcast serves as a guide to elevate one's presence and influence in the world, offering practical advice and actionable steps to empower creators on their journey.
If you are a creator looking to make a positive impact and achieve greater recognition, Big Brand Energy is the perfect companion. Join Sophie as she delves into the realms of personal and business growth, inspiring listeners to tap into their true potential and manifest their own Big Brand Energy.
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Dissolving Creative Blocks with Studio Skye
Sophie has her best friend, Skye on today to chat about creative roadblocks. You’ll hear Skye talk about the struggle to find time for yourself, especially when life gets crazy, and Sophie share how stress can put the brakes on your creative mojo.
Then, they get real about the whole "yes man" thing. Both Sophie and Skye admit they've fallen into the trap of saying yes to everything, only to crash and burn later. It's a wake-up call for anyone feeling overwhelmed.
But fear not! Skye drops some serious wisdom on how to smash through those blocks by taking care of yourself. Sophie's all ears as they swap tips on finding that elusive balance.
Switching gears, they dish on dealing with clients. Skye spills her secrets on getting crystal-clear briefs, while Sophie nods along, soaking up the knowledge.
And what's the deal with brands that ooze "big brand energy"? Skye's got the scoop on what makes them so magnetic, and it's not just about flashy logos.
So, grab your headphones and join Sophie and Skye for a fun-filled chat that's packed with practical tips and real talk about unleashing your creativity and making your brand shine!
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
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Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message -
Sustainable growth for creators and entrepreneurs
This one goes out to any creator who desires massive personal, professional or audience growth and want the to discover where best to place their time, energy and money.
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message -
Only do this if you want to grow your audience and make sales from your marketing
Today's episode is a game-changer for anyone looking to navigate marketing themselves in 2024.
If you're just starting with a service and find yourself at ground zero in terms of followers, this episode has valuable insights for you. We kick off with a key piece of advice: create "how-to" content generously. Even if you possess top-notch skills, attracting clients becomes challenging if no one knows about them. The initial phase involves dedicating time to building your following and engaging with your audience. A podcast or YouTube channel is a strategic move during this period, offering ample space to provide the transformation and value needed for audience loyalty.
At the core of your marketing strategy should be the aim to build the know, like, and trust factors. Helping your audience with their problems earns their liking, and consistent assistance builds trust. Crafting your content strategy around this principle means you're working smarter, not harder.
Consider your long-form content (podcast or YouTube) as the body of work, a catalog for your ideal customer to binge. Instagram and TikTok serve as platforms to promote this body of work through repurposing high-value content into bite-sized, platform-optimized versions.
Now, some may wonder, "Why teach people what I'm offering? Won't they just do it themselves?" This is where the conversion method comes into play. The key is not to teach at a too-high level; instead, walk your audience through the beginner version of your service. By demonstrating your expertise in a unique way, you showcase both your competence and distinct approach.
For those who have been consistently posting but haven't reached their desired level yet, the episode delves into the common issue of not effectively articulating the value of what they offer. This is a challenge I often encounter with my clients during our 3-6 month collaborations.
The breakdown of the problem includes:
Not Speaking to the Desired Outcome First: Many businesses focus on topics without addressing the desired outcome for their audience.
Understanding Topics but Rushing Storytelling: Even if you know what topics to cover, rushing the storytelling process can diminish the impact.
Neglecting to Insert Yourself in the Solution or Ask for the Sale: Finally, a crucial aspect is being absent in the solution or failing to ask for the sale, leading to missed opportunities.
As we explore these challenges, keep in mind that effective storytelling and strategic positioning are essential components of successful marketing. Join us as we unravel the nuances of marketing in 2024 and empower you to take your audience growth and sales to new heights. Remember, the journey is not just about posting; it's about strategically marketing yourself for sustainable success.
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message -
Make The Change Before You Hit Rock Bottom With Elliott Hagen
Today, Sophie is joined by Elliott Hagen, host of the Mind Your Head podcast. Sophie unpacks Elliott’s journey and what pushed him to go full guns blazing into creating a podcast. Elliott’s journey is truly inspiring and shows true grit and resilience. This your reminder to not let anything get in your way and to do the damn thing!
ELLIOTTIG | @mind.your.head.podcast
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message -
If You’re Not Looking At Business From An Astrological Lens, What Are You Doing?
Today, Sophie is joined by Jaz Borri - business astrologer, coach and podcaster! I know what you’re thinking, Argh astrology (eye roll), but we’re not here to talk about horoscopes you see in GF magazine, we’re looking at the ins and outs that most people haven’t even heard about astrology. We hear about Jaz’s incredible story and why she's so passionate about joining the two worlds of business and astrology together. This episode is an insight into how astrology can aid you in your business journey, as well as gaining a deeper understanding into the human you are, to help you cultivate and transcend your big brand energy!
JAZ IG | @jazborri
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message -
Consistent Value Driven Content 🤝 Business Success - With Eat Like Ruby
Today, Sophie is joined by Instagram and business powerhouse, Ruby Fraser. Ruby is the founder of Eat Like Ruby, a successful nutrition & training business on the Sunshine Coast. After starting a foodie Instagram page, Ruby spent the next 16 months posting consistent value driven content before she landed a paying client. They talk about Ruby’s growth on both Instagram and within her business, and the things they have both learnt on their entrepreneurial journey.
RUBYIG | @eat_like_ruby
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message