276 episódios

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

Campaign podcast Campaign

    • Negócios

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

    Cannes Daily Global Podcast ep. 1: Awards preview & new humour category

    Cannes Daily Global Podcast ep. 1: Awards preview & new humour category

    As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are again taking part in a daily podcast during the five-day festival.
    In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.
    We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.
    Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.
    Each of these shows will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties.
    Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.
    You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here.
    More:
    'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?
    Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'
    Cannes Contenders: The V&A
    Cannes Contenders: McDonald's
    Cannes Contenders: Channel 4
    Find all of Campaign's Cannes Lions coverage in one place here

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    • 31 min
    Campaign podcast: Cannes preview

    Campaign podcast: Cannes preview

    Campaign features editor Matt Barker is joined by UK editor Maisie McCabe and tech editor Lucy Shelley ahead of next week's Cannes Lions International Festival of Creativity.
    The trio look forward to another busy week along la Croisette and discuss the various pieces of pre-Cannes content now up on the Campaign Live site.
    Chat then turns to favourite memories and experiences of the festival.
    Further reading:
    https://www.campaignlive.co.uk/cannes

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    • 17 min
    217: Cannes, MediaMonks, Group M and Euros

    217: Cannes, MediaMonks, Group M and Euros

    Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.
    The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.
    Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly?

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    • 11 min
    Campaign Podcast: Best Places to Work special

    Campaign Podcast: Best Places to Work special

    Campaign's premium content editor Nicola Merrifield is joined by the four companies that won in their category for company size in the annual Best Places to Work scheme.
    On this episode of the podcast we hear from Bath-based digital agency Bind Media, which ranked first among boutique workplaces, plus adtech companies Mobsta and Blis – which came top in the small and large categories – and ad agency RPM, winning in the medium group.
    The guests cover everything from staff feedback to moving office, plus their approach to managing employees' workload. 
    Further reading:
    Meet the winners of Campaign's Best Places to Work 2024 
    Top five boutique companies
    Top five small companies 
    Top five medium companies
    Top five large companies 
    Best Places to Work: how mentally healthy workforces win
    Best Places to Work: Employees pinpoint where their bosses succeed


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    • 20 min
    News: L'Oréal switches media agency | Natalie Cummins | Deepfakes and AI

    News: L'Oréal switches media agency | Natalie Cummins | Deepfakes and AI

    Campaign's editorial team takes you behind the week's biggest headlines, with the views from our news desks. Hosted by tech editor Lucy Shelley, media editor Beau Jackson and reporter Charlotte Rawlings discuss all things media and creativity.
    We delve into the breaking news of Natalie Cummins leaving Zenith UK and the speculation surrounding the rival agency she'll go to next. Plus, Jackson explains the leadership shuffle that Cummins has left in her wake as Sannah Rogers and Jon Stevens, managing directors of Zenith UK, have stepped up to lead the agency following her departure.
    In other breaking news, a very popular story closed the month with L'Oréal UK and Ireland switching its £220m media account to a new agency.
    Covering creativity, Rawlings talks through Leo Burnett's first work for Vodafone UK after the hotly contested pitch last year.
    Plus, we talk through the beginning of Pride Month with a black and white campaign from Pride in London and Jackson goes head-to-head with AI in light of adland's response to Mark Read's deepfake debacle.
    Further reading:
    Total Media acquired by Serviceplan Group’s Mediaplus
    MediaSense to acquire PwC UK team
    Ad industry bodies criticise Edinburgh OOH ban
    BBH opens applications for next Barn cohort
    Supercell signs up Chris Hemsworth and Christina Ricci for star-studded ads

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    • 19 min
    'My experience wasn't great': The inclusivity struggle at Cannes

    'My experience wasn't great': The inclusivity struggle at Cannes

    Ahead of this year’s Cannes Lions festival of creativity, media editor Beau Jackson and senior media reporter Shauna Lewis are joined by Michelle Sarpong of the7stars and Charlene Williams from Pearl & Dean.
    Speaking of attending the festival in 2022 and 2023, Sarpong and Williams discuss personal experiences of prejudice, exploring the challenge of inclusivity at the festival and in advertising as a whole. 
    Themes of tokenism, siloing and the importance of growing diverse spaces and allyship are covered with their hopes for how the festival continues to evolve, improving its access and opportunity.
    Further reading:
    Did Cannes live up to your hope of a more inclusive festival?
    #CannesForAll returns to take two cohorts of diverse talent to Cannes Lions
    Let's design Cannes for inclusion
    Cannes is upping its accessibility accommodations — but there’s more to be done


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    • 34 min

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