Closed Door Conversations with Jena and Sue Jena Waisman and Susan Oland

On today's episode we're sitting down with Ashley Delaney from Loyal Brand co. Sue and Jena have worked with Ashley in the corporate world, through Good People Consulting with various clients, and now Sue and Ashley are bringing a variety of workshops at CO+ in Halifax and online. This episode is focused on business and brand strategy through Ashley's experience, and we're diving into new workshops that are anchored in building confidence in business. 

Are resumes dead? Join us to hear our thoughts on the resume, if they're dying and why you should use it as a tool to tell a story about yourself (for now). We dive into how we define success and why its important to know what success means to you.

We're diving into the basics of social media and dicuss why you should use it as a tool to grow your personal brand and business and a few key things you should keep in mind. 

On today's episode we were inspired by an Wall Street Journal article about airbnb's new marketing strategy involving more brand marketing and as a result it enabled them to lower their marketing spend, continue achieving a good ROI and better connect with customers. We're diving into the importance of building an emotional connection with customers to build brand loyalty vs. selling a product or simply generating leads. 

On today's episode we're talking about our take on quiet promotions and business ettiquette. 

On today's episode we're discussing our thoughts on the Tiffany x Nike partnership, the strategic partnership between them and the unexpected backlash on social media. We're also reviewing the hype of Superbowl ads, how brands have learned to maximize their reach, and what we think of some of the best ads.