248 episódios

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Confident Live Marketing Show Ian Anderson Gray

    • Negócios

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Top AI Tools for Confident Live Marketing: Part 1

    Top AI Tools for Confident Live Marketing: Part 1

    Have you ever wondered how top creators design their content creation studios to boost productivity?
    What must-have gear do the most successful creators swear by?
    How can you transform your studio space to reflect your personal flair and maximise creativity?
    🔗 Read / Listen more: [blog post link]
    In this episode of The Confident Live Marketing Podcast, we're diving into the world of AI tools that can revolutionise your live video marketing. We'll uncover how these tools can streamline your workflow, boost your creativity, and take your content to the next level. Trust me, you won't want to miss the insights we're sharing today!

    Join me as I highlight some fantastic AI tools like Adobe Express for graphic design, Notion for organisation and AI-assisted summaries, and the ChatGPT app for voice commands and idea management. We’ll also explore Claude by Anthropic, an emerging competitor to ChatGPT, and introduce LibreChat, a versatile and free AI interaction platform. This is just part one, so stay tuned for even more AI tools in our next episode!

    🎙️ In this episode:
    00:00 Introduction to Confident Live Marketing
    00:41 Top AI Tools for Live Marketing: Part 1
    01:00 Exploring Adobe Express
    03:55 Diving into Notion
    05:05 ChatGPT Voice: A Hidden Gem
    07:07 Meet Claude: The ChatGPT Competitor
    08:51 LibreChat: A Free Alternative
    11:41 Conclusion and Upcoming Topics

    🕺More about Ian Anderson Gray
    Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

    🤗 Connect with Ian
    Website: https://iag.me/
    X/Twitter: https://www.twitter.com/iagdotme
    YouTube: https://www.youtube.com/ianandersongray
    LinkedIn: https://www.linkedin.com/in/ianandersongray/
    Instagram: https://www.instagram.com/iagdotme
    Threads: https://threads.net/@ianandersongray

    What's your biggest challenge with setting up your content creation studio? Share your thoughts in the comments section below, and don't forget to subscribe and leave a review!

    —----------------------------

    🎤 About the Confident Live Marketing Podcast
    The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority, and profits through the power of live video, webinars, and podcasts. We focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - live video camera fear, live video tech & gear, and the content marketing sphere.

    🔗 Find out more at https://iag.me/podcast

    —----------------------------

    🕺More about Ian Anderson Gray
    Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


    This podcast uses the following...

    • 15 min
    Quick Announcement

    Quick Announcement

    It's June, and it’s conference season! Next week, I am attending Atomicon in Newcastle. I’m also recording many more episodes for my two podcasts.

    But I am pausing both podcasts this month, but I will return in July with fresh episodes on studio behind the scenes and then the next season, which is on confidence and communication. 

    When I launched the Confident Live Marketing Podcast back in May 2019, I never missed an episode each week for over 3 years. But consistency for consistency’s sake is not a good strategy. Taking breaks is crucial for maintaining energy, quality content, and avoiding burnout.


    —----------------------------

    🎤 About the Confident Live Marketing Podcast
    The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority, and profits through the power of live video, webinars, and podcasts. We focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - live video camera fear, live video tech & gear, and the content marketing sphere.

    🔗 Find out more at https://iag.me/podcast

    —----------------------------

    🕺More about Ian Anderson Gray
    Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

    —----------------------------

    🤗 Connect with Ian
    Website: https://iag.me/
    X/Twitter: https://www.twitter.com/iagdotme
    YouTube: https://www.youtube.com/ianandersongray
    LinkedIn: https://www.linkedin.com/in/ianandersongray/
    Instagram: https://www.instagram.com/iagdotme
    Threads: https://threads.net/@ianandersongray




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 3 min
    How I use AI in my Content Process

    How I use AI in my Content Process

    Have you ever wondered how AI can boost your creativity while preserving your unique human touch?
    Curious about the powerful tools successful content creators are using to streamline their workflow?
    Want to know how to balance the efficiency of automation with the authenticity of personal connection?
    In this bonus episode of The Confident Live Marketing Podcast, I'll be diving into the fascinating world of AI and its impact on creativity and human authenticity. Fresh from my talk at TubeFest in Birmingham, I'll be sharing my experiences and the tools I use, like Descript and Overdub, which help me create content efficiently without sacrificing the personal flair that makes it uniquely mine.
    We'll uncover the benefits and ethical considerations of AI in content creation, and I'll provide practical insights into balancing automation with personal touches to maintain authenticity. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with valuable tips that can help you elevate your content creation game.
    🎙️ In this episode:
    00:00 Introduction to AI and Creativity
    00:37 Welcome to the Confident Live Marketing Podcast
    01:06 Exploring AI in Authentic Video Creation
    01:29 A Dystopian AI Future
    04:38 Balancing AI and Human Creativity
    05:34 AI Tools for Content Creation
    06:54 Advanced AI Editing with Descript
    10:26 Generating Show Notes and Descriptions with AI
    15:49 Integrating AI with Google Sheets
    20:40 Custom AI Tools and Final Thoughts
    22:49 Conclusion and Farewell

    What's your biggest challenge with integrating AI into your content creation process? Share your thoughts in the comments section below, and don't forget to subscribe and leave a review!

    🔗 Read / Listen more: https://iag.me/220

    ----------------------------

    🎤 About the Confident Live Marketing Podcast
    The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority, and profits through the power of live video, webinars, and podcasts. We focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - live video camera fear, live video tech & gear, and the content marketing sphere.

    🔗 Find out more at https://iag.me/podcast

    ----------------------------

    🕺More about Ian Anderson Gray
    Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

    ----------------------------

    🤗 Connect with Ian
    Website: https://iag.me/
    X/Twitter: https://www.twitter.com/iagdotme
    YouTube: https://www.youtube.com/ianandersongray
    LinkedIn: https://www.linkedin.com/in/ianandersongray/
    Instagram: https://www.instagram.com/iagdotme
    Threads: https://threads.net/@ianandersongray



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 23 min
    Studio Setups: Behind the Scenes with Mike Allton

    Studio Setups: Behind the Scenes with Mike Allton

    Have you ever wondered how top creators design their content creation studios to boost productivity?
    What must-have gear do the most successful creators swear by?
    How can you transform your studio space to reflect your personal flair and maximise creativity?
    🔗 Read / Listen more: https://iag.me/219
    In this episode, we'll uncover the secrets behind building a top-notch live video studio. Mike Allton joins us to share his expertise, from essential gear to personal touches that make a difference.
    Join us as Mike reveals the evolution of his own studio setup and offers practical tips to help you elevate your content creation game.
    This episode is sponsored by Adobe Express:
    https://iag.me/go/adobe-express/
    🎙️ In this episode:
    00:00 Kicking Off with Smart Home Tech for Live Streaming
    00:31 Introducing the Confident Live Marketing Podcast
    00:56 Special Guest Spotlight: Mike Alton's Journey
    03:46 Deep Dive into Microphone Choices and Challenges
    09:21 Elevating Video Quality: Cameras and Lighting Insights
    17:49 Optimizing Your Content Creation Setup
    20:49 Personalizing Your Studio Space
    23:05 Quick Fire Round: Content Creation Preferences
    24:22 Wrapping Up: Connecting with Mike and Future Projects
    🕺More about Mike Allton
    Mike is a Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.
    Connect with Mike:
    Website: https://www.TheSocialMediaHat.com
    X/Twitter: https://twitter.com/mike_allton
    Instagram: https://instagram.com/mike.allton
    YouTube: https://youtube.com/MikeAllton
    LinkedIn: https://www.linkedin.com/in/mikeallton/

    What's your biggest challenge with setting up your content creation studio? Share your thoughts in the comments section below, and don't forget to subscribe and leave a review!

    —----------------------------

    🎤 About the Confident Live Marketing Podcast
    The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority, and profits through the power of live video, webinars, and podcasts. We focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - live video camera fear, live video tech & gear, and the content marketing sphere.

    🔗 Find out more at https://iag.me/podcast

    —----------------------------

    🕺More about Ian Anderson Gray
    Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

    —----------------------------

    🤗 Connect with Ian
    Website: https://iag.me/
    X/Twitter: https://www.twitter.com/iagdotme
    YouTube: https://www.youtube.com/ianandersongray
    LinkedIn: https://www.linkedin.com/in/ianandersongray/
    Instagram: https://www.instagram.com/iagdotme
    Threads:...

    • 28 min
    Can AI Help Create More Authentic Video?

    Can AI Help Create More Authentic Video?

    Have you ever wondered how AI can transform your live video marketing while keeping it authentic?
    What about the ethics involved in integrating AI into your content creation?
    In this short bonus episode of The Confident Live Marketing Podcast, I'm diving deep into the world of AI and video marketing. We’ll explore the ethical aspects of using AI in your content and how to strike the perfect balance between authenticity and technology.
    As I prepare for TubeFest in Birmingham, UK, I’ll share my personal experiences and insights on using AI tools like ChatGPT to enhance your content creation process. We’ll discuss the debate around AI’s role in maintaining authenticity and offer practical tips on integrating AI into your workflow.
    🎙️ In this episode:
    00:00 Welcome to the Confident Live Marketing Podcast
    00:31 Exploring AI in Authentic Communication
    02:25 The Ethical Considerations of AI in Content Creation
    04:13 Integrating AI into Marketing and Content Creation
    05:54 Concluding Thoughts and Future Directions

    🕺More about Ian Anderson Gray
    Ian is the founder of the Confident Live Marketing Academy and is the host of The Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

    🤗 Connect with Ian
    Website: https://iag.me/
    X/Twitter: https://www.twitter.com/iagdotme
    YouTube: https://www.youtube.com/ianandersongray
    LinkedIn: https://www.linkedin.com/in/ianandersongray/
    Instagram: https://www.instagram.com/iagdotme
    Threads: https://threads.net/@ianandersongray

    What's your biggest challenge with setting up your content creation studio? Share your thoughts in the comments section below, and don't forget to subscribe and leave a review!

    🎤 About the Confident Live Marketing Podcast
    The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority, and profits through the power of live video, webinars, and podcasts. We focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - live video camera fear, live video tech & gear, and the content marketing sphere.
    🔗 Find out more at https://iag.me/podcast


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 6 min
    Studio Setups: Behind the Scenes with Mike Russell

    Studio Setups: Behind the Scenes with Mike Russell

    Are you intrigued by how creative professionals set up their studios to maximize productivity and creativity? Wondering what gear can make a significant difference in audio and video quality? Interested in how AI tools are shaping content creation? In this behind-the-scenes episode of the Confident Live Marketing Podcast, where we dive deep into the studio setups of industry experts.
    🎙️ Today, I'm excited to have Mike Russell, a master of audio and an Adobe Certified Professional, as my guest. We'll explore his unique approach to integrating high-end audio equipment and AI enhancements in his content creation process, giving us a peek into his personalized studio that’s shaped by his extensive background in radio.
    📕 Read more here: https://iag.me/218
    🎬  In this episode
    00:00 - Welcome to the Confident Live Marketing Podcast
    00:45 - Introducing Mike Russell: The AI and Audio Expert
    01:25 - Deep Dive into Mike's Unique Studio Setup
    03:21 - Exploring the World of Advanced Audio Gear
    07:55 - The Magic of Cameras in Content Creation
    13:29 - Lighting: Setting the Scene for Perfect Video
    16:05 - The Powerhouse Behind the Scenes: Computer and Software Insights
    22:29 - Personalizing Your Creative Space for Productivity and Creativity
    24:51 - Quickfire Round: Getting to Know Mike Better
    26:06 - Wrapping Up and Where to Find Mike Russell
    🎤 Mike Russell's Gear:
    🎙️ Microphone: Neumann U87🎤 Boom: RODE PSA1🎚️ Audio Interface/Mixer: UA Apollo Twin X for mic processing / Mackie DLZ Creator to mix📷 Main Camera: Sony Alpha a6300📸 Secondary Camera: Sigma 30 mm F1.4📺 Teleprompter: Elgato Prompter💻 Computer: Mac Studio📹 Streaming Tool: OBS💡 Lights: Elgato Key Lights🎛️ Switchers: Elgato Stream Deck🎧 Headphones: Beyerdynamic DT 770 PRO X🪑 Desk: Big wooden desk!🖱️ Other: Kensington Expert Trackball

    About Mike Russell:
    Mike Russell, founder of Creator Magic and Creative Director at Music Radio Creative, is a YouTubeer dedicated to providing cutting-edge AI insights for content creators. As an Adobe Certified Professional, Mike blends creativity with technology to innovate in the digital media space.
    Connect with Mike:
    Website: https://creatormagic.aiInstagram: https://www.instagram.com/imikerussellYouTube: https://www.youtube.com/@CreatorMagicAILinkedIn: https://in.linkedin.com/in/imikerussell

    Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.
    The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
    It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live...

    • 27 min

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