85 episódios
Cracking Content Podcast Claire Winter
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- Negócios
We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd?
If you want to grow your business and get more leads with content marketing then this is the show for you.
Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week.
This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create.
Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too.
Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.
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A New Chapter
This week is my last episode of Cracking Content. I’ve absolutely loved every minute of producing and creating this podcast. It’s been an incredible journey and I’ve loved sharing my knowledge about creating content, writing, blogging and pitching to the press. But as many of you who have been listening and following me for a while will know, I have launched a new business called the Creatrix Journey which is my soul’s passion and purpose. I will be launching a new podcast called the Creatrix Journey, which is aimed at female creatrixes or creators who want to be inspired by walking and writing, ignite their creativity, and share their words and wisdom with the world.
Connect with Claire:
The Creatix Journey: https://creatrixjourney.com/
To find out more about the Creatrix Journey UK walking and creative writing retreats in October go to: https://creatrixjourney.com/walk-and-write-retreat/
To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/
Email: claire@clairewinter.info
To find out about 1:1 content coaching go to: www.clairewinter.info
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
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Writing Tools and Techniques
In this week’s episode, I want to focus on writing tools and techniques that make you a better and more productive writer. These are things that have worked for me and my clients, and I'd love to share them with you today. I’m going to cover the importance of allocating time to write, free writing, the Pomodoro technique and more.
Episode Highlights:
(00.49) Writing is a muscle (01:12) Find a writing routine that works for you (02:08) Have someone check your work (02:55) Join a writing group for accountability (03:47) Practice free writing (05:33) Connect with nature (05:58) The Pomodoro technique
Connect with Claire:
To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/
To find out more about the Creatrix Journey UK walking and creative writing retreats in October go to: https://creatrixjourney.com/walk-and-write-retreat/
Email: claire@clairewinter.info
To find out about 1:1 content coaching go to: www.clairewinter.info
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk -
How to Come up With New Content Ideas
In this week’s episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas. So here are some to reinspire you and get a different perspective on the content you're creating. Now, don't forget we are not creating content for content's sake. It has to have a purpose. It might be for people to know, like and trust you or for people to learn more about your business or that all-important sales call to action, but don't generate tons of content without any strategy behind it. You should always be thinking about where your ideal audience is and what kind of content they like consuming.
Episode Highlights:
(01:32) Focus on a detail (02:26) Engage and talk to your audience (03:35) Audiences love hearing about people’s failures and successes (04:09) Look at your metrics (04:49) Create simples reels (6:34) Use your existing content and reshare it (06:49) You can crowdsource
Connect with Claire:
Email: claire@clairewinter.info
To find out about 1:1 content coaching go to: www.clairewinter.info
Free Facebook Group: https://www.facebook.com/groups/crackingcontent
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/
To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/ -
How to Get Your Creative Mojo Back
In this week’s episode, I’m covering what to do if you lose your creative mojo? How do you spark creativity when life feels like too much? For me, creativity is as essential as breathing for any successful business owner or entrepreneur. But when, and how do you get inspired? Often it can happen when you least expect it, while you’re trying to fall asleep, reading a book or taking a shower but forcing it never works.
Episode Highlights:
(01:14) Creative blocks can arise for many different reasons (01:49) Walk it out (03:00) Walking in the great outdoors is the perfect combination to empty the mind, get inspired and come up with new creative ideas (03:50) Taking a walk can take the stress of the creative block away (05:07) Could a nature prescription really help your mental health? (05:26) Nature connection and creativity tips
Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/
To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/
To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/
Connect with Claire:
Email: claire@clairewinter.info
To find out about 1:1 content coaching go to: www.clairewinter.info
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk
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Ep. 80 How To Be a More Productive Writer
In this week’s episode, I am talking about how to become a more productive writer. Now, back in the day, I used to have to produce a huge amount of features and content to a deadline. So I am very deadline driven. So the first thing I would say if you are using a tool like Asana or Trello is to set yourself writing deadlines. If you want to write a book by the autumn, figure out how many words you need to write and set yourself deadlines and the same for a blog or social media content.
Episode Highlights:
(01:29) Show up for writing the same way that you show up for every part of your business (02:09) Reward yourself (02:41) Get yourself a writing coach (03:37) Join accountability groups (04:33) Use the Pomodoro technique (06:00) The more that you write, the better you get (06:27) Connecting with nature has proven to improve your attention (07:54) It's my absolute mission to get more people out walking and writing
For more information on the 21-Day Walking and Writing Experience go to: https://creatrixjourney.com/21-day-walking-and-writing-experience/
To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/
To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/
Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/
Connect with Claire:
Email: claire@clairewinter.info
To find out about 1:1 content coaching go to: www.clairewinter.info
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk -
How to Start Writing Creatively
In this week’s episode, I'm going to be talking about how to start writing creatively. You may have heard about my walking and writing adventures and my new business, the Creatrix Journey, which really focuses on creative writing and how we can tap into that creative part of our mind and get into ease and flow. All of us want to write with ease and flow and joy so we can share our words and wisdom with the world. And the best way to do this is to start writing more creatively.
Writing creatively makes you a much better content creator, which is why I'm going to delve deep into this today, because the more creatively you write, the more people you can connect with, and the more ideas that you share that no one else has, the more interest people will have in you and your business and the skills and offerings, products, and services that you are selling.
Episode Highlights:
(01:52) Writing creatively will enable people to understand your story (02:49) What’s holding you back and the tools that can help you (04:26) Start journaling (06:12) Why is journaling good? (07:51) Keep reading (09:18) Joining a writing group or workshop (10:18) Take a mindful walk (11:51) When you’re trying to develop a writing practice set up a schedule
For more tips on how to write creatively read this blog: https://creatrixjourney.com/how-to-start-writing-creatively/
To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/
To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/
Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/
Connect with Claire:
Email: claire@clairewinter.info
To find out about 1:1 content coaching go to: www.clairewinter.info
Free Facebook Group: https://www.facebook.com/groups/crackingcontent/
Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk