The DTC Insider Brian Roisentul

In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space.

And some of them are 💣 💣 💣 

Want to know what it's about? Listen to the episode.
 
Here’s a glimpse of what you’ll learn: What will happen with TikTok?
Big news for Google Ads
Instagram's new AI and how it impacts brands

 
Sponsor for this episode: This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.

It's not related to paid ads...

Or to any other fad growth tactic...

Want to know what it's about? Listen to the episode.

  Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands

The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands

Tactic-oriented vs Business-oriented growth marketing agencies


  Sponsor for this episode... This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.
 
Here's a glimpse of what you'll learn:
Current Challenges and Goals as a CMO

Standing Out in a Competitive Industry

Leading with Entertainment

How to Know When Your Brand is Ready to Tell a New Story

Key Customer Acquisition and Retention Channels

Top KPIs Monitored by Podium Nutrition

Custom Software for Loyalty and Retention

Exploring Retail Expansion

Insights on Retail Strategy

Leveraging Influencers as Ambassadors

The Role of Long-Form Video in Marketing Strategy


 
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Have you ever wondered what's working for everyone else in the DTC space?

Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands.

In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.
 
Here's a glimpse of what you'll learn:
PPC Specialists' Priorities for 2024

Goals for the Ad Campaigns in 2024

Ad Platform Adoption and Spend

Challenges With Multi-Channel Advertising

Attribution-related challenges

First-party data integration


 
Sponsor for this episode:
This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.

Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.

Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
 
Here's a glimpse of what you'll learn:
Key Actions for Replicating 9-Figure Success

Revenue-Driving Channels: Insights from Two Brands

Top KPIs for Brand Success

Adapting Marketing Approach: Purple to Kizik

Developing New Product Lines and Brand Messaging

Leveraging Video Marketing for Kizik's Unique Value Proposition

Strategy for Video Views and Content Creation

Balancing Pace and Scale at Kizik

Content Creation Engine: Volume vs. Quality

Evolution of the Kizik Brand Platform


 
Sponsor for this episode:
This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing.

The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.
Here’s a glimpse of what you’ll learn: The Tiege Hanley Story

Insights from Tiege Hanley's Founder

Agile Strategies for DTC Growth

Cultivating Company Culture: Tiege Hanley's Approach to Expansion

Tiege Hanley's Winning Channels, Struggles, and Triumphs

Success Marketing: Tiege Hanley's Unique Approach Unveiled

Going Global: Challenges and Strategies for Tiege Hanley's Expansion

Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision


 
Sponsor for this episode:
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