nohacks.show Slobodan (Sani) Manić

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions. 

In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing what speed you can run at, knowing your heart rate that you can sustain this for a longer period, and also having some trust that the process works." 

Join us as Omar shares his insights on optimizing email campaigns and marketing automation to achieve extraordinary results with seemingly unconventional methods.

Links:
Omar's LinkedInPolaris GrowthKlaviyo Academy






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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market.

Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains that the essence of pricing isn't just about the actual cost but how you present that cost to the consumers. 

The conversation also covers the concept of "anchoring" in pricing strategies—setting a reference price point that customers use to gauge the value of other options. Deborah provides actionable advice on how businesses can apply this to optimize their pricing tables, suggesting that presenting prices from high to low can significantly influence customer choices by making lower-priced options appear more attractive after seeing the high price first.

Lastly, Deborah introduces us to her digital platform, GuestTheTest, a resource for experimenters and A/B testers looking for inspiration and validation for their test ideas. This platform offers hundreds of A/B testing case studies and analysis to anyone interested in enhancing their marketing strategies through tested and proven methodologies.

Links:
Deborah's LinkedInGuessTheTest---
Tune in for an enlightening conversation and don't forget to rate and review the episode!

nohacks.show
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LinkedIn

Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK.

This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience.

He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing.

Episode links:

Experimentation Elite
Jonas on LinkedIn
ABsmartly
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Tune in for an enlightening conversation and don't forget to rate and review the episode!

nohacks.show
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LinkedIn

Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career.

This conversation unfolds around the concept of an "experimentation therapist," a term coined unexpectedly by one of Chris's clients. Chris explains how this unique role involves addressing the human elements and challenges within organizational structures to foster a culture of effective experimentation. He discusses the psychological and interpersonal skills necessary to navigate and reshape the way companies approach experimentation and optimization.

Chris also sheds light on the common obstacles businesses face in digital optimization and how shifting focus from solutions to identifying core problems can dramatically enhance the outcomes of experimentation practices.

Episode links:

Experimentation Elite
Chris Gibbins' LinkedIn
Creative CX
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Tune in for an enlightening conversation and don't forget to rate and review the episode!

nohacks.show
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LinkedIn

Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides.

He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for users at different levels of expertise. His perspective highlights the critical need for specialization in navigating the intricate landscape of modern web analytics.

Additionally, Josh talks about the evolving role of AI in analytics, predicting its potential to revolutionize our interactions with data through conversational interfaces and automated insights. He envisions a future where AI tools not only predict user behaviors but also interact dynamically with data to optimize web experiences. 



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Tune in for an enlightening conversation and don't forget to rate and review the episode!

nohacks.show
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LinkedIn

Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.
In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey.

Jon also discusses the importance of addressing post-purchase experiences—a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase.

Links:
Get Behind the ClickJon's LinkedIn---
Tune in for an enlightening conversation and don't forget to rate and review the episode!

nohacks.show
YouTube
LinkedIn

Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)