225 episodes
ProductLed Podcast Wes Bush
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- Business
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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How to Grow a 7-Figure SaaS Business With Product-Led Growth
Alison Taylor and Trevor Johnston are the co-founders and co-CEOs of Jane, an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill, and get paid. They join Ramli on the show to talk about product-market fit and how customer service is at the heart of a product-led business. They then go through the steps they have taken (and still take) to overcome growing pains.
Show Notes
[01:17] How the Jane app came to be and scaled with just one “customer support” team
[05:34] The signup process is a way to get customers committed and to get them on the product journey
[08:00] Why Alison and Trevor decided not to go with the freemium model
[09:48] About Jane’s high-touch onboarding experience
[12:26] Prioritize loyal customers over sales
[15:23] The evolution of Jane’s signup process
[19:30] About Jane’s org structure and support system
[23:48] The challenge of hiring and helping people develop their careers
[28:05] How marketing and engineering fit in Jane’s org structure
[30:05] Alison and Trevor’s advice for product-led startups
About Alison Taylor and Trevor Johnston
Alison Taylor has been in the healthcare space as a business manager since 2008, and she believes in the integration of work into life and life into work. She hired Trevor’s creative agency to brand her clinic, Canopy Integrated Health, which she opened in 2011.
Trevor Johnston loves doing creative things with technology to create enjoyable experiences and to solve people’s problems. He co-founded Thought Shop Creative Inc. and was its lead digital guy until 2016. Jane is his first app and his first foray into coding.
Profile
Jane
Alison Taylor’s LinkedIn
Trevor Johnston’s LinkedIn -
The Power of a Unique Point of View in SaaS with the Founder of Basecamp
In this episode of the ProductLed Podcast, Wes Bush chats with Basecamp co-founder Jason Fried about its distinct and challenging perspective that has set Basecamp up for success. Jason explains why every business should have a unique point of view and shares how his team thinks through them, as well as his philosophy around the process of finding one. He also details the role that books play in his overall business strategy.
Key Moments:
[03:05] Origin of the underdog mindset and personal experiences.[07:11] Critique of the growth-at-all-costs mentality in startups.[13:18]: How to go about identifying your unique point of view[20:25] Role of books in sharing their company philosophy.[28:06] Balancing successful products and exploring new ideas.
About Jason Fried
Jason Fried is the co-founder and CEO of Basecamp, a project management and team collaboration software company. He is the co-author of several bestselling books, including Rework, and It Doesn't Have to Be Crazy at Work.
Jason Fried | LinkedIn
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Wes Bush | LinkedIn -
Signing Up for 50 ProductLed Companies With Gina Allman
Gina Allman is ProductLed’s content specialist. Her diverse background goes from finance to marketing. Despite the disparity, Gina can still draw the line from those various disciplines and apply it to marketing and product-led growth. She shares how she creates original content for the blog even when there is not much to find out there.
Show Notes
[00:58] Researching for content is not an easy task
[03:58] The 50 best PLG examples and what stood out the most
[08:37] A major principle of PLG is a great user experience
[10:08] What made other companies stand out
[14:28] Two key takeaways for freshly transitioning businesses
About Gina Allman
Gina Allman is a content specialist at ProductLed. She has held positions in a variety of disciplines, including finance, marketing, and content writing.
Link
ProductLed
Profile
Gina’s LinkedIn -
Why Features Speak Louder than Benefits on your Product-led Homepage
In this episode, Wes Bush speaks with Fletch co-founder Anthony Pierri to discuss the nuances of crafting impactful homepages for B2B SaaS businesses. They discuss the pitfalls of generic messaging and how companies can deliver a more focused narrative by highlighting specific use cases. They also analyze the benefits of contextual positioning, which centers on the user’s immediate needs rather than relying solely on competitor comparisons.
They dissect Zapier’s homepage and share how it demonstrates its core automation workflows without overwhelming users with too many options, allowing them to grasp the platform's value rapidly.
Key Moments:
[03:15]: Problems with broad, generic messaging[06:40]: Competitive vs. contextual positioning[11:20]: Effective storytelling strategies and emotional connections[14:50]: A case study on Zapier’s homepage[19:30]: How specific messaging clarifies value propositions[24:10]: Closing advice for aligning messaging with user needs
About Anthony Pierri
Anthony Pierri is a seasoned product marketing expert and co-founder of FletchPMM.
He specializes in helping horizontal product-led growth (PLG) startups optimize their website homepages to drive more sales and user acquisition.
Anthony Pierri’s LinkedIn
About Wes Bush
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Wes Bush’s LinkedIn -
When to hire, fire, and promote your team
In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss the crucial process of team auditing, which is essential for hiring, firing, and promoting within a product-led business. The episode provides a comprehensive guide on how to critically evaluate team members based on five core standards: core values, motivation, skill gaps, capacity, and results. Wes highlights the importance of aligning these evaluations with the company's strategic goals to foster a high-performance team culture.
Key Highlights
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1:02: Discussion on making crucial team decisions.2:04: Introduction to the five core standards for auditing.10:11: Evaluating team member motivation.12:01: Assessing skill levels and training needs.13:11: Importance of understanding team member capacity.16:56 The role of results in the auditing process.22:00 Integrating contractors into team audits.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn -
Why The Right Environment Matters When You’re Building a World-class Team
In this episode of the ProductLed podcast, Wes Bush and Laura Kluz discuss how to create an ideal environment for your high-performing team. They chat about the vital role of setting and maintaining high standards, which are crucial to driving team performance.
Wes discusses the standards you need to set as a founder: values, motivation, skillset, capacity, and results. Wes emphasizes that a company's standards greatly influence not just the internal culture, but also how customers perceive and interact with the business.
Key Highlights
2:26: Introduction to the topic and importance of high standards.4:04: Discussion on different types of standards such as core values and motivation.6:05: Wes elaborates on the priority of core values within the team.10:15: Discussion about motivation and setting up employees for success.14:02: Closing remarks on implementing standards.16:00: Final thoughts and takeaways.
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Links:
Wes Bush | LinkedIn
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