Sell with Soul Jennifer Allan-Hagedorn

But… what about… COVID-19 and Social Distancing? Is it still feasible to run a primarily SOI-based business in this Age of COVID?

Everyone knows that your sphere of influence is the best source of business for a real estate agent (oh, you didn’t know that? It is!) But here’s the problem… most real estate agents do a terrible job of staying in touch with the people they know, for various reasons. And then they are disappointed that those people aren’t enthusiastic supporters of their real estate careers and proclaim that “SOI doesn’t work!”

Around here we believe that you can significantly increase your business if you are willing to (strategically) waste your time. What we mean by that is that you don’t blow off prospects or prospecting activities because they don’t appear to be leading you to a paycheck in the near future.

What’s the Number One Thing Sellers Complain About Regarding their Real Estate Agent? All together now… COMMUNICATION!

Real estate is a stressful career. Whether you’re crazy busy or slow as molasses, it seems there is always something to worry about and fret over. Sleeping through the night? A thing of the past, right?

As professional real estate agents, a big part of our job is to help our clients make decisions - to help them analyze the situation, evaluate their options and choose the (hopefully right) path to take. And, as our Code of Ethics and our agency agreements require, when guiding our clients we are obligated to put their interests first, above even our own (egads!).