Starting a Business Simplified: Navigating the Shift Suzy Wraines

In our latest must-hear episode of *Starting a Business Simplified*, we take a deep dive into the harrowing world of stress and its potential to derail not only our mental health but also our productivity. This is a can’t-miss conversation featuring the incredibly inspiring health professional and entrepreneur, Elena O'Connell, who shares her intimate battle with burnout and anxiety, and the transformative journey she embarked on to reclaim her well-being.

Connect with Elena:

https://stressmindsetcoach.ca/

Connect with Suzy:
SuzyWraines.com
Schedule a call:
https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxd

Join the Community:
https://www.facebook.com/groups/startingabusinesssimplified

Welcome to "Starting a Business Simplified," the go-to podcast that demystifies entrepreneurship and empowers you to bring your business dreams to life. I'm your host, Suzy, and today, we have an insightful and inspiring episode on tap. We're joined by the remarkable Kimberly Crossland, a seasoned entrepreneur who has navigated the twists and turns of the business world for over a decade.

In this episode, titled "The Voice of Resilience: Finding Authenticity in Entrepreneurship with Kimberly Crossland," we delve into the journey of a business owner who has made pivots and faced challenges head-on. From starting out unexpectedly as a freelancer to evolving her business Cruising and Campfires into a beacon of innovation, Kimberly's story is nothing short of enlightening.

We'll tackle the issues of overcoming comparison, dealing with imposter syndrome, and the vital importance of finding and staying true to your authentic entrepreneurial voice. Kimberly shares the personal strategies she's used, including an exercise to define your own voice through powerful adjectives. Together, we'll explore the role of supportive relationships, like those with our spouses, who help us stay grounded and understand the nuances of our non-verbal communication.

So buckle up, entrepreneurs, as we dive into a conversation filled with actionable insights, heartfelt stories, and the motivation to pursue your business aspirations with relentless authenticity. Let's start simplifying!



Connect with Kimberly:

Roadpreneur.com

Cruisinandcampfires.com


Connect with Suzy:
SuzyWraines.com
Schedule a call:
https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxd

LinkedIn: Suzy Wraines
⁠https://www.linkedin.com/in/suzywraines/⁠

Join the Community:
https://www.facebook.com/groups/startingabusinesssimplified

Welcome back to Starting A Business Simplified. I’m your host, Suzy Wraines, and today we’re diving deep into the transformative journey of finding your voice after experiencing past trauma. In this episode, I’ll introduce a series inspired by insights from a recent retreat I attended, focusing on how entrepreneurship has played a crucial role in my healing process.



We’ll explore topics like believing in oneself, setting boundaries, overcoming imposter syndrome, and dealing with money blocks. Plus, I'll share personal stories about how these challenges have impacted my life and business. Whether you're an entrepreneur facing similar hurdles or simply someone interested in personal growth, this episode offers valuable guidance and encouragement.



So join me as we unpack the intricate relationship between healing and entrepreneurship, and learn how you, too, can find and amplify your voice in the world. And don’t forget to join our podcast listener community for more support and connection with like-minded entrepreneurs. Let's get started!



Connect with Suzy:
SuzyWraines.com
Schedule a call:
https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxd

LinkedIn: Suzy Wraines
⁠https://www.linkedin.com/in/suzywraines/⁠

Join the Community:
https://www.facebook.com/groups/startingabusinesssimplified

On this episode of Starting a Business Simplified, host Suzy is joined by guest Therese Tarlinton, Author of "SWAP Marketing without Money" who emphasizes the importance of thinking about partnerships as a way to help the listener or customer rather than for personal gain. They discuss the value of asking questions and providing a great experience for others.

Therese shares insights on sharing other businesses' content to build relationships and the positive outcomes that can come from doing good things without expecting anything in return. The episode also delves into the power of partnerships and the impact of someone unknown sharing one's content. Therese stresses the need to find compatible partners and turn one's craft or passion into a business.

They highlight a powerful example of six small business owners collaborating to create a book writing and publishing competition worth $30,000, showcasing the benefits of collective contributions from different businesses. Therese shares their experience in marketing, partnering with brands like Jeep, Sesame Street, United Colors of Beneathorn, and Huggies, which resulted in significant revenue growth.

They discuss transitioning from working with small brands to teaching big global brands how to form partnerships with smaller ones. Tarlinton's book, "SWAP Marketing without Money," offers insights and secrets on brand collaborations. The episode emphasizes finding uniqueness, delivering on partner expectations, and attracting the next partner as key strategies in forming successful partnerships.

Therese shares personal examples, such as approaching the PR manager at Jeep's head office to showcase their brand and receiving coverage in various media outlets. They also discuss the importance of over-delivering, generosity, and exceeding expectations in collaborations.

The ultimate customer experience is another crucial topic, prompting listeners to consider what it would look like and how to deliver it. Tarlinton emphasizes the value of partnerships in reaching different audiences and tailoring approaches to their needs. They touch on their work with women in the health profession who are transitioning to consulting or coaching within the healthcare industry.

The importance of finding compatible partners, networking, and asking for what one wants is also discussed. She advocates for maintaining a positive mindset, prioritizing helping others, and offering services without expectation. They highlight the importance of giving and offering assistance rather than solely focusing on personal gain. Therese believes that when actions are driven by good intentions, desired outcomes such as money and a larger audience will naturally follow.

They inspire listeners to connect with people from different parts of the world and to recognize that everyone has something to offer. Overall, this episode provides valuable insights into the power of partnerships, creating the ultimate customer experience, and the mindset needed for successful collaborations in business.


Free audio version of "SWAP Marketing without Money"

https://theresetarlinton.com/

Free 103 Business Assets

https://swap.theresetarlintonspeaker.com/103



Connect with Suzy Wraines:
SuzyWraines.com
Schedule a call:
https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxd

LinkedIn: Suzy Wraines
⁠https://www.linkedin.com/in/suzywraines/⁠

Join the Community:
https://www.facebook.com/groups/startingabusinesssimplified

Today's discussion is all about the essential tools and resources every small business owner needs as they navigate the waters of entrepreneurship. From foundational tools to advanced software, I'll be walking you through the various platforms and applications I use to run Business Simplified LLC effectively.



Whether you're starting out or looking to streamline your existing operations, we'll explore how tools like AttractWell, Google Workspace, Descript, Asana, and many more can enhance your business capabilities. So whether you're podcasting, managing projects, or handling client workshops, join me as I breakdown how to choose the right tools to grow and manage your workflow. Stay tuned as we dive into how these tools can simplify your business operations, step by step.




Connect with Suzy:
SuzyWraines.com
Schedule a call:
https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxd

LinkedIn: Suzy Wraines
⁠https://www.linkedin.com/in/suzywraines/⁠

Join the Community:
https://www.facebook.com/groups/startingabusinesssimplified

Welcome to another enlightening episode of Starting a Business Simplified. I'm your host, Suzy Wraines. Today, we're diving deep into finding and defining the purpose of your business with a spotlight on Business Simplified LLC, sharing insights that extend beyond the conventional.



We'll explore how your business isn't just about transactions; it's about transformation – whether transitioning from a demanding career or overcoming personal barriers, your enterprise can embody a mission that resonates deeply with your own experiences.




Connect with Suzy:
SuzyWraines.com
Schedule a call:
https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxd

LinkedIn: Suzy Wraines
⁠https://www.linkedin.com/in/suzywraines/⁠

Join the Community:
https://www.facebook.com/groups/startingabusinesssimplified